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  • Proctor & Gamble: The Company

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    Risheek Sai
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    Proctor & Gamble is a large consumer goods company operating in over 140 countries. They aim to provide superior quality, value, and innovation in their products at competitive prices. They analyze customer segmentation, market size/share, competitors, and major brands. Some of their top brands are Ivory liquid, Dawn, and Joy detergents, which are leaders in their respective segments and have significant market shares. The document considers opportunities and evaluates options such as new products, product improvements, and increasing marketing expenditures.

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    Proctor & Gamble is a large consumer goods company operating in over 140 countries. They aim to provide superior quality, value, and innovation in their products at competitive prices. They analyze customer segmentation, market size/share, competitors, and major brands. Some of their top brands are Ivory liquid, Dawn, and Joy detergents, which are leaders in their respective segments and have significant market shares. The document considers opportunities and evaluates options such as new products, product improvements, and increasing marketing expenditures.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views5 pages

    Proctor & Gamble: The Company

    Uploaded by

    Risheek Sai
    Proctor & Gamble is a large consumer goods company operating in over 140 countries. They aim to provide superior quality, value, and innovation in their products at competitive prices. They analyze customer segmentation, market size/share, competitors, and major brands. Some of their top brands are Ivory liquid, Dawn, and Joy detergents, which are leaders in their respective segments and have significant market shares. The document considers opportunities and evaluates options such as new products, product improvements, and increasing marketing expenditures.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    PROCTOR & GAMBLE : THE COMPANY

     Consumer Goods company operating 140+ countries


     Consumer brands leads the market in most categories

    STATEMENT OF PURPOSE & STRATEGY


     Provide product of superior quality and value that best fill the needs of
    consumers
     Dedicated and talented human resources,
     A reputation for honesty and trust,
     Prudent and conservative management philosophy
     Innovation in superior quality of products at competitive prices,
     Substantial marketing expertise.
    SITUATION ANALYSES
     Customer Segmentation
     Market Size/Share
     Competitors
     Major Brands
     Brand Value Preposition
    P&G BRAND CATEGORIES
    Factors IVORY Liquid DAWN JOY

    Segment Mildness Performance Performance

    Market Share 12.1% 15.5% 14.1%

    Attributes Best for Mildness


    Makes the longest
    lasting suds
    OPPORTUNITIES
    EVALUATION OF OPTIONS

     Option1 : New Product Offering


     Option2 : Product Improvement
     Option3 : Increase marketing Expenditure

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