HATSUN MILK FOOD LTD

STAKE HOLDERS

 CHANDRAMOGAN
 SHANKAR(ice cream technologist)
 R.chandramouli(finance controller)
 V.jaganathan(Marketing manager)
 Prasanna kumar menta (head of production)
 Customers and Franchisee owners
SWOT ANALYSIS
 Strength  Weakness

 Brand image  Low range of

 Affordable price variety products
 Effective AD
 Risk of complex SC
system
campaign
 Perishability--Short
life of product.
SWOT ANALYSIS
 Opportunities  Threats

 Competitors
 Expansion to North  Growing price of
India milk and milk
 Outlets. products
 Use internet to sell
SUCCESS FACTORS
 Deal and convenient location
 Regular maintenance of freezer to keep
them functioning at optimum levels
 Knowledge of product/Range of flavors
 Ability to understand customers' needs so as
to satisfactorily cater to their tastes
 Innovative approach – promotions
STRATEGIES
 Product positioning strategies

Positioning is what the customer believes

about your product's value, features, and
benefits;
 Product design strategies

 “whether to offer standard or customized

product”

 The customer is given the option to choose

his own choice of ice-cream and toppings or
sauces to go with it.
 Value marketing strategy

 Providing a product that works as claimed is

accompanied by decent service and is
delivered on time.

 Commitment to quality
 Value for money
PROS
 Early market entry
 Happy franchisers
 High margins
 Improvised logistics
 Marketing strategy
CONS

 Supply of milk
 Manufacturing plants
 Off season
 Expansion only in southern part
PROBLEM

 Limited varieties items (ice cream portfolio)

 Heavy competition
 Limiting franchisees only to few
 Lacking in innovation
SOLUTION
 Change of ice cream portfolio
 Packaging
 Change in franchisee terms according to time
.
 Expansion into few other segments like arun
butter ,cheese ,etc…
THANK YOU…