RAJU OMLET

Smack your lips and Savour this - Dubai’s “Raju Omlet

Centre”

SUBMITTED BY- Sunaina Mendiratta 500087056

Vijjiisha Seth 500087647
Gauri Dureja 500087545
Shrishti Sahu 500087746
 
 Concept Generation

 Rajesh Bhogilal Rana(Raju Bhai)

Begin Business at 21 years of age
 1995
Bought a shop in Karelibaug area of the city Vadodara
 2012
Received best roadside Dhaba Award
 The brands journey to Dubai-Marketing
Strategy

 Medium of advertisement- Choosing Radio as a medium of advertisement help them

to target their potential customer base.
 Awareness- Use of indirect message to establish persuasive appeal.
 Timing of advertisement- Choosing Prime time for the advertisement- 7am to 10 am,
4 am to 7 pm
 Use of technology- The “Sunny Side” App to convey more information about the
restaurant.
 Quality over quantity- Decided not to do home delivery and ensures good quality to
the customers.
 Design of the Restaurant

 Handcraft setup
 Posters with informative content
 The ambience & the interior was befitting the clientele
 Location plays the role

 The presence of Indian emigrants

 Most populated area in the city
 Presence of other outlets offering Indian cuisine
 Target market – Indians and Pakistanis
 The Success Mantra

 Customer Satisfaction
 Being fair and delivering values to the customers
 High quality cooking ingredients and value for money
 Buying fresh fruits and vegetables over the frozen ones
 High quality fresh food at the reasonable rates
 S.W.O.T Analysis
 STRENGTHS
 Customer value and customer
satisfaction
 Strong online presence
 Brand loyalty- high quality
products
o THREATS
 Competition may increase in market
 Deteriorating economic conditions
globally
 Shortage of skilled labour
 Loss of the main idea of the business
 Masses might not like the change
 WEAKNESS
 Poor waste management
 Poor inventory management
 Inability to understands customer
needs
 Diversification of products may lead
to poor customer satisfaction
o OPPORTUNITIES
 Expansion to different countries
 A bigger role in restaurant business
 Attracting a completely different
clientele
 Brand creation
 Questionnaire

 What should be the next step for Raju omlet?

 Diversification of product
 Base line should be same
 Would the product range diversification change the image of brand?
 Making SOP that can be applicable to all outlets help them to diversify without
changing the brand image.
 Conclusion

 Starting a restaurant named “Raju Omlet” in Dubai was a great idea by Rajiv and Nakul.
 Selecting the most appropriate location and medium of advertisement help them to target their potential
customer base.
 Marketing strategies opted by Raju omlet aware customers about the benefit of eggs.
 They always provided the high quality products to customers at reasonable rate.
 They are known for their good food, exceptional service and welcoming environment.
 Great marketing strategies ,customer – centered idea and location of the business were the key factors that
helped in success of the business.
Thank you…