MNC DIGITAL INTEGRATED

Content and Production

FTA Stations MNC Digital Integrated

MNC GROUP
SYNERGY
“The Largest Cross-Platform
Media in Indonesia”

Mainstream Media Digital & OTT Media

 WHY MNC DIGITAL?

DIGITAL INTEGRATED MULTI MEDIA

SOLUTION 360’ APPROACH
ECOSYSTEM

CONTENT IP BRAND ACTIVATION NEWS

CONTENT INTEGRATION
GET MAXIMUM REACH IN MNC DIGITAL
Maximum Viewers Max. Performance Campaign

319,7+
Million Page Views

87,3+
Million Users
• CPM (Cost perMiles)
Source by : Google Analytics/Latest
Desember 2021
• Programmatic
Buying
 MNC PORTAL INDONESIA IN NUMBER
Social Media MNC Digital Performance Top 3 Channel

UV : 38,6 Mio+
+ Bola 34% | Celebrity 19% | News 15%
TOTAL SUBSCRIBERS MPI: PV : 167,3 Mio

2,1 Mio+ UV : 26,8 Mio+

International 15% | Kalam 14% | Lifestyle 13%
PV : 103,5 Mio
+
TOTAL FOLLOWERS MPI:

4,3 Mio+ UV : 14,7 Mio+

+ Lifestyle 19% | Sport 15% | News 14%
PV : 37,3 Mio
TOTAL FOLLOWERS MPI:

1,9 Mio+ UV : 2,2 Mio+

Economics 46% | Ecotainment 25% | Market News 14%
PV : 3,1 Mio
+
TOTAL FOLLOWERS MPI:

3,9 Mio+ UV : 2,8 Mio+

+
Celebrity 48% | Entertainment 13% | Health 11%
PV : 4,7 Mio
TOTAL FOLLOWERS MPI:
UV : 1,9 K
2,2 Mio+ PV : 3,6 Mio+
Bola 71% | Sportainment 11% | Ragam 5%

Data Source: Google Analytics, Desember 2021

OUR AUDIENCE PROFILE
MALE FEMALE

56% 44%

55% 45%

57% 43%

60% 40%

43% 57%

80% 20%
Data Source: Google Analytics December 2021
 OUR AUDIENCE PROFILE

BY AGE 18-24 25-34 35-44 45-54 55-64 65+

27% 26% 21% 16% 7% 3%

28% 24% 21% 16% 7% 3%

27% 24% 22% 16% 7% 3%

27% 27% 22% 15% 6% 3%

29% 27% 22% 14% 5% 3%

18% 27% 27% 20% 6% 2%

Data Source: Google Analytics December 2021
 TOP REACH & PERFORMANCE

PORTAL Top 5 Kanal

Bola Celebrity News Lifestyle Economy
34% 19% 15% 8% 6%
International Kalam Lifestyle Nasional Sains
15% 14% 13% 10% 9%
Lifestyle Sport News Jabar Travel
19% 15% 14% 5% 5%
Economics Ecotainment Market News Inspirator Syariah
46% 25% 14% 3% 3%
Celebrity Entertainment Health Viral Autotech
48% 13% 11% 4% 3%
Bola Sportainment Ragam Multimedia Balap
71% 11% 5% 1% 1%
Data Source: Google Analytics December 2021
 TOP REACH & PERFORMANCE

PORTAL Top 5 Kanal

Celebrities News Bola Travel Economy
32% 21% 18% 16% 16%
Kalam International Lifestyle Nasional Sports
20% 20% 16% 12% 12%
Lifestyle Sport News Jabar Jateng
28% 19% 12% 11% 8%
Economics Ecotainment Market News Milenomic Inspirator
48% 24% 16% 7% 6%
Celebrity Health K-Pop Viral Entertainment
48% 15% 11% 11% 8%
Bola Ragam Balap Sportainment Hobi
55% 38% 7% 5% 1%
Source by : Google Analytics (2021 October)
OUR CREATIVE SUGGESTION
 WHAT WE CAN DO

Digital Amplification Digital Creative Concept Content Marketing

Podcast &
Extended Content Video Production

Filler | TVC | Company

Profile | Webseries | Liputan
Event | Live Streaming
Digital Engagement

IG Live | Submission Challenge

Banner Ads | Video Ads Native Ads

Brand Activation

“GrafHit” Infographic

Webinar | Launching Event | Talkshow |

Social Media Ads Awarding | Press Conference | Virtual Concert
AD INVENTORIES
AD INVENTORIES
Okezone.com, Sindonews.com, iNews.id

IAB STANDARD
AD INVENTORIES RICH MEDIA BANNER
Okezone.com, Sindonews.com, iNews.id

Carousel Expand
 THINK
CONTENT MARKETING
 NATIVE ADS
Okezone.com, Sindonews.com, iNews.id

CONTENT MARKETING
“GrafHit” Infographic

Clients: LPS, KPI, etc

• 2D Infographic
• 1 – 2 days periode production
• Revision max : 2 times
• KV, Logo, Tagline, Font provided by client/brand
Infographic release on : Okezone.com (channel infographic / article)
Sindonews.com (channel infographic / article) iNews.id (article),
 AVERAGE BANNER CTR

average ctr 0.2% source by Google Ad Manager, October 2021

- Availability of inventory based on “first come first serve"

- Performance Ads Banner based on website traffic at the time
 TOP 5 VIDEO SHOWREEL *Click to play!

• Exclusive 1 Brand
• Tag on TVC / Logo Durastion 5 second (material provided by client)
OUR Partnership with Flow Integration
Supply Side Platforms (SSP) in MPI Programmatic Buying MPI

Agency Buying DSP SSP GAM MPI

Notes :
Integration from SSP to DSP (to buyers /
advertiser) by providing id code to be able to
buy inventory in SSP.
Integration from SSP to DSP (to buyers /
advertiser) by providing id code to be able to
buy inventory in SSP.

Credential - CPXi
(Project History) - Ultra (GroupM)

video banner & video

 SUCCESS STORY
MNC PORTAL INDONESIA
LIVE STREAMING SPECIAL EVENT ( C O M M U N I C A T I O N BRAND)

DIGIUP FEST 2021

Special Event yang diselenggarakan sebagai rangkaian
activity berupa VARIETY SHOW, WEBINAR & DIGITAL ACTIVITY
bersama XL PRIORITAS dengan mengangkat 3 tema yaitu
FINANCIAL PLAN, HEALTH & GROWTH MINDSET

Periode: 15, 16, 17 Oktober 2021

Platform Penayangan:
• Official WP Okezone, Sindonews.com & Celebrities.id
• Official Youtube Okezone, Sindonews.com,
Celebrities.id & InewsTV
SPECIAL EVENT (BANK INDUSTRY)
WIRAUSAHA MUDA MANDIRI 2021
Special Event yang diselenggarakan sebagai rangkaian
kompetisi berupa Penjurian Online, Bali Activity, Grand Final
dengan tujuan untuk memberikan kesempatan bagi UMKM
melebarkan bisnis (berupa apresiasi modal)

Periode: September – November 2021

Platform Penayangan:
• Official Youtube MPI
• Official Youtube Brand
• FTA (RCTI)
WEBINAR ACVTIVITY ( G O V E R N M E N T )
Kelahiran Pancasila Webinar Event

Period : 02 June 2021

• Estimated Target Audience : 700 Participant

• Achievement Audience : 1000+ Participants
 DIGITAL ACTIVITY ( G O V E R N M E N T )

COMMENT SUBMISSION
Pesona Pantun

Total Participants: 57
INSTAGRAM LIVE ( G O V E R N M E N T )

Total: 622 + 1068 = 1690 Views

Link: https://www.instagram.com/p/CS8x0G0hG1U/
KEJAR MIMPI ARTICLE & DEDICATED CHANNEL
PERIODE : July 2019 – April 2020

*Desktop Version

*Mobile Version

Achievement : 504.856 Article Page Views

INDONESIA DIGITAL MARKET
ARTICLE & DEDICATED CHANNEL
PERIODE : February – October 2020

Achievement : 660.691 Article Page Views

DIGITAL ACTIVITY ( F M C G INDUSTRY)

Photo Submission
Periode : 3-18 Mei 2 0 2 0

853 Participants in 2 Weeks https://www.youtube.com/watch?v=f1AWc_Xr

aPg

• Photo Competition on Okezone's instagram and

brand social media accounts
• Rewards in the form of private zoom with Paula
Verhoeven
Zoom with PAULA VERHOEVEN
LIVE STREAMING ( P H A R M A C Y INDUSTRY)
Launching Product

• Live Streaming Package on Welcome Pagecombine

with Okezone Youtube Channel Live • Views Web Okezone Homepage : 5.267

• Success Story : KPI reach 5500 Views on 30 minutes • Views Okezone Youtube : 7.100
 PROMOTE YOUR PRODUCT
ON OUR CATALOGUE PROMO
OKE PROMO
promo.okezone.com

Oke Promo is Microsite that can have

a special space to sell your products
catalogue on this dedicated microsite.
 OKE PROMO Journey
• Oke Promo Home Page
2
• Desktop Gateway
1

Slider Banner
Home Page

Banner Ads Widget on Homepage

• Mobile Gateway

“Best Deal” Category Sub Menu

Home Page Menu Burger

 OKE PROMO Journey

Login/ sign up
3
4
Get Voucher and
Submit buttondirectly
landing page to
merchant’s website
User filled form :
(Name, Email,
Telephone Number)

Submit and go to
detail page product
on Oke Promo
MNC DIGITAL IN COLLABORATION
WITH PRINTED MEDIA
 REGULAR BUYING

Advertorial Hal. 1 Advertorial Business Event

Quarter Page
 REGULAR BUYING

Advertorial Hal. 1 Display Hal. 1 Hal. Opini Infografis