Amity Institute of Pharmacy

AMITY INSTITUTE OF PHARMACY

(AUMP-GWALIOR)

(PRCTICE SCHOOL)
TOPIC – MARKETING STRATEGIES OF HERBAL
PRODUCTS

SUBMITTED TO SUBMITTED BY
- Dr.V.MURUGESAN AMIT CHAUHAN

(AssociateProfessor) ASHUTOSH YADAV

DEEPAK CHAKRAVARTY
KISHAN YADAV
SALONI JAISINJHANI

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AIM

 The aim of the study is to investigate regarding various

strategies of herbal products.

 The goal is to convince consumers they have a need or

problem your product helps solve.

 Marketing aims at delivering standalone value for consumers

and prospects and through content, with the long term goal of
strengthening brands loyalty, demonstrating product value
and increasing sales.
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OBJECTIVE

 To review the current marketing strategies on the various herbal

products.

 Comparative analysis of herbal products & their competitors

 To study the Consumer Buying behavior.

 To study the problems faced by different FMCG sector of herbal

product.

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Literature

 This literature review examines the marketing strategies employed in the

promotion and sale of herbal products.
 This review synthesizes existing literature on various marketing strategies
employed by companies in the herbal product industry, including product
positioning, branding, pricing, distribution, and promotion.
 Understanding the marketing strategies utilized by herbal product
manufacturers can provide valuable insights into their success and help
identify effective approaches for reaching target audiences.
 Marketing strategy is a construct that lies at the conceptual heart of the field
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of strategic marketing and is central to the practice of marketing
 It is also the area within which many of the most pressing current challenges
identified by marketers and CMOs arise.
Art of Marketing Herbal Products

 Herbalism is a natural, universally accepted form of medicine, as

opposed to allopathic medicine, which has many drawbacks and is
mostly ineffectual.
 Herbalism is an age old process of application of natural remedies in
the field of Medicine to many of the illnesses that are part of modern
society.
 A marketer using Herbal Products can maintain his or her market
presence with a solid method of bringing their product to light.
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 When a marketer is creating a marketing campaign for Herbal
Products, they should begin by creating a strong brand identity

Herbal Products

 Product Name
 Brand Design
 Branding Shoot
 Sponsorship
 Brand Identity
 Usage

Marketing Strategy

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Purpose of marketing is to create awareness and attention toward
business and products/services whereas sales are to approach to
prospect and convert it to paying customer.

 Marketing Through Internet (Digital Marketing).

 Social Media Marketing and Advertising.

 Content Marketing and Blogging.

 Banner and Advertising space.

 Print Media.

 Conferences, Education Seminars and Events.

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 Traditional Media.

 E-mail Marketing.
MARKETING STRATEGIES OF DABUR

 Dabur’s marketing strategy aims at continuing its brand image by

providing a variety of products and using print media and sales
promotion for reaching out to its customers.

 Dabur already holds on to print and television advertising and recently is

planning to take over digital media as a medium for advertising its
products.

MAJOR STRATEGIES

 Dabur Advertisements Strategy.

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 Digital Marketing Of Dabur.

 Dabur Product Mix.

SWOT Analysis

 SWOT (strengths,weaknesses,opportunities,andthreats) analys

is is a technique used by the company to determine its

competitive position, to form strategies and plans accordingly,

and to achieve the organizational objective. A SWOT

analysis measures internal and external factors, as well as

current and future possibilities.

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 We have done in-depth research and have developed this
SWOT analysis.

 STRENGTH
 WEAKNESS
 OPPORTUNITIES
 THREATS

CONCLUSION

 Marketing strategies are critical for the success of businesses in today's

competitive marketplace. A well-executed marketing strategy enables

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companies to effectively reach their target audience, differentiate
themselves from competitors, and drive customer engagement and loyalty.
 E-commerce platforms have opened new avenues for reaching consumers
and can significantly contribute to the distribution of herbal products.
 Promotion strategies encompass integrated marketing communications,
influencer marketing, content marketing, and social media engagement
 In conclusion, a well-designed and implemented marketing strategy is
essential for the success of herbal product companies
 With the dynamic nature of the marketplace, continuous adaptation,
monitoring, and refinement of marketing strategies are crucial to staying
ahead and achieving sustainable growth in the herbal product industry

Future Prospects of Marketing

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 The field of marketing is constantly evolving, driven by

advancements in technology, changing consumer behavior, and
emerging market trends

 Customer-Centricity: The focus on customer-centric marketing will

intensify in the future. Understanding and meeting customer needs,
preferences, and expectations will be paramount
 Integrated Omni-Channel Marketing: The future of marketing lies in
seamlessly integrating various marketing channels to provide a
consistent and cohesive customer journey.
 Marketers will need to optimize their strategies across offline and
online channels, including social media, mobile apps, websites,
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physical stores, and emerging platforms, to deliver a seamless omni
channel experience.

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