Store Security Relates To - .: MCQ B:cases in Marketing (606B) Class: Bbaty VI Sem

DNYANSAGAR ARTS AND COMMERCE COLLEGE, BALEWADI,PUNE – 45
MCQ SUb:Cases in marketing(606B) class: bbaty vi sem
UNIT-1
1. Store security relates to ----.
A. personal security
B. merchandise security.
C. both a & b.
D. none of these.
ANSWER: C
2. Form of payment which a retailer may accept is ----.
A. cash only.
B. cash &credit cards .
C. cash &debit cards.
D. all of these
ANSWER: D
3. Many retailers have improved their operation productivity through -----.
A. computerization.
B. outsourcing.
C. both a & b.
D. none of these.
ANSWER: A
Prof.Maya Jadhav www.dacc.edu.in

4. The computerized check out is used by -----.
A. large retailers.
B. small retailers.
C. multi retailers
D. all of these.
ANSWER: A
5. With the help of-------a retailer pays an outsider party to undertake one or
more of its operating functions
A. outsourcing.
B. credit management
C. computerization.
D. none of these.
ANSWER: A
6. ------ helps the retailers to face the crisis situations.
A. Risk management.
B. Credit management.
C. Financial management.
D. All of these
ANSWER: A

7. ------ is a key task for both large &small retailers.
A. Risk management.
B. Crisis management.
C. Inventory management
D. All of these.
ANSWER: D
8. ----- helps the retailers to complete the tasks within the short period of time.
A. Computerization.
B. Outsourcing.
C. Both 1 & 2.
D. None of these.
ANSWER: A
9. ---------is a warning to potential thieves and muggers.
A. Insurance.
B. Security guards.
C. Outsourcing.
D. Credit management .
ANSWER: B

10. Insurance against--------is more important due to government rules.
A. environmental risk.
B. production risk.
C. both 1 & 2
D. none of these
ANSWER: A
10. The factor leading to the growth of retailing is ----.
A. changing consumer trends
B. technology.
C. demographics.
D. all the above.
ANSWER: D
11. Consumer buying process in retailing involves ----.
A. need recognition.
B. search for information.
C. evaluation of retailers.
D. all the above.
ANSWER: D

12. Atmosphere in retailing refers to ----.
A. the weather outside a store.
B. The ambience, music, color scent in a store.
C. assortment of products in the store.
D. display of items in a store.
ANSWER: B
13. E-tailing refers to ----.
A. sale of electronic items in a store.
B. catalog shopping.
C. music store.
D. retailing shopping using the inter.
ANSWER: D
14. A multi channel retailer sells merchandise ----.
A. over the telephone
B. through personal selling and retail store only.
C. over the internet .
D. through more than one channel.
ANSWER: D

16. Retailing is a marketing function which ----.
A. sells products to other business.
B. sells products to a company that resells them.
C. sells products to final consumers.
D. sells products for ones own use
ANSWER: C
17. The wheel of retailing explains the emergence of new retailing forms by ----.
A. retailers cycle through peaks of high cost price and troughs of low cost price.
B. whole sellers see retailing opportunity, enter retailing, then turn to wholesaling
again.
C. new retailers emerge, grow, mature and decline.
D. low margin, low price retailers enter to compete with retailers who are high margin
and high price.
ANSWER: D
18. All of the following are possible types of service that a retailer can offer except
----.
A. self service.
B. self selection.
C. limited service.
D. all of the above.

ANSWER: C
19. The correct statement about chain stores is ----.
A. they offer economic of scale in buying.
B. they can hire good managers.
C. they integrate wholesaling and retailing function.
D. they centralize function.
ANSWER: D
20.Which of the following objectives is concerned with strategic marketing
planning? A. Day to day performance and results.
B. Over-all long term organizational growth.
C. Identifying the strengths and weaknesses of marketing department
D. None of the above.
ANSWER: B
21.is direct communications with carefully targeted individual

consumers to obtain an immediate response.
c) Personal selling
b) Public relations
c) Direct marketing
d)Sales promotion
ANSWER -c
22.Which of the following promotional forms is often described as being too
impersonal and only a one-way communication form?
e) advertising
b) personal selling
c) public relations
d) sales promotion
ANSWER -a
23.The promotion tool that may include coupons, contests, premiums,

and other means of attracting consumer attention is best described as
being which of the following?
f) advertising
b) personal selling
c) public relations
d) sales promotion
ANSWER -d
24.A is a promotion strategy that calls for using the sales force and trade
promotion to move the product through channels.
a) push strategy
b) pull strategy
c) blocking strategy
d)integrated strategy
ANSWER -a
25.Which of the following strategies is usually followed by B2C

companies with respect to promotion strategy?
h) Push strategy
b) Pull strategy
c) Blocking strategy
d) Integrated strategy
ANSWER -b
26. ___________ is financial support of an organization, person, or activity
exchange for brand publicity and association.
A. fellowship.
B. sponsorship.
C. loan.
D. bargain.
ANSWER: B
27. Connecting millions of users worldwide, the ____________has truly created a
seamless market and a global consumer.
A. Media
B. Advertisements
C. Information
D. Internet
ANSWER: D

28.Account services are also called as_______________.

A. client services.
B. public services.
C. company service.
D. promotional service.
ANSWER: A
29. ________is a departments within a company that is responsible for producing

some or all of that company's marketing communication.
A. Full-service agency.
B. In-house agency.
C. Marketing agency.
D. PR agency.
ANSWER: A
30. _________manage a company's brand and product line.
A. Brand assistants.
B. Brand executives.
C. Brand managers.
D. Brand associate.
ANSWER: C
31. Who develop the verbal brand message?
A. Designers.
B. Directors.
C. Copy writers
D. Creative directors.
ANSWER: C

32. Who controls the flow of work through the approval and production process?
A. Traffic manager.
B. Media manager.
C. Free lancer.
D. Creative director.
ANSWER: A
33. Who oversee the logistics and cost of producing radio and tv commercials?
A. Directors.
B. Producers.
C. . Actors.
D. Editors.
ANSWER: B
34. A special magazine advertising section in which ads are interpersed with
related editorial material foussing on a single theme is known as
A. advertorial
B. editorial
C. campaign
D. billboard
ANSWER: A
35. ________helps to improve the understanding of consumers and to identify the
most appropriate audiences or clients marketing communication messages.
A. Media.
B. Research.
C. Ads.
D. Marketing.
ANSWER: B
36. _______ is a document that is given to the creative team to help in their
planning of the message execution.
A. Ad copy.
B. Ad budget.
C. Creative brief.
D. Ad plan.
ANSWER: C
37. A message schedule that combines the steady pattern of continuity with
intermittent periods of intense advertising activity is called
A. Flighting
B. Pulsing
C. puffery .
D. morphing.
ANSWER: A
38. Institutional and ideas advertising are designed to create a favorable
___________and acceptability.
A. demand
B. attitude
C. awareness
D. opinion
ANSWER: B
39. ________ forms counsel companies about public opinion and has to manage
their relationship with various stakeholders
A. Marketing.
B. Advertising.
C. PR.
D. Creative.
ANSWER: C

Unit 2
40. ___________firms offer graphic design services for all brands and for all
media forms.
A. Call center.
B. Design studios.
C. Production houses.
D. Internet companies.
ANSWER: B
41. Product and service advertising, the objective is to inform the consumers and
generate __________________ A. acceptability
B. attitude
C. awareness
D. demand
ANSWER: D
42. ___________ is a container and conveyor of information.
A. Packaging.
B. Personal selling.
C. Publicity.
D. Sales promotion.
ANSWER: A
43. ________firms specialize in e-commerce and interactive media.
A. PR.
B. Marketing.
C. Internet.
D. Ad.
ANSWER: C

44. _________firm valuates marketing communication idea and tests their

effectiveness.
A. PR.
B. Research.
C. Internet.
D. Advertise.
ANSWER: B
45. B2B is _________.
A. Business to Business.
B. Brand to Business.
C. Business to Brand.
D. Brand to Brand.
ANSWER: A
46. B2C is __________.
A. Brand to Consumers.
B. Business to Consumers.
C. Brand to Compete.
D. Brand to Customers.
ANSWER: B
47. P&G is __________.
A. Procter and Gamble.
B. Producer and Gamble.
C. Product and Gamble.

d) price and Gamble.
ANSWER: A
48. Handwritten posters in the sixteenth and seventeenth century which are
considered to be forerunners of advertising are known as
A. billboards
B. siquis.
C. posters
D. pamphlets
ANSWER: B
49. GE is ___________.
A. Geo Effect.
B. General Electric.
C. General Effect.
D. Geo Energy.
ANSWER: B
50. _____________________is defined as a communication that aims at raising
money from primary or secondary markets.
A. Advocacy advertising
B. Generic Advertising
C. Financial advertising
D. Surrogate Advertising
ANSWER: C

51. . ________ is a series of interaction between customers and a company over a

time.
A. Customer Service.
B. Client Service.
C. Customer relationship.
D. Client relationship.
ANSWER: C
52. __________are distinctive graphic designs used to communicate a product,
company, or organization identity.
A. Captions.
B. Copy.
C. Logos.
D. Design.
ANSWER: C
53. ________is the process of creating a brand image that engages the heart and
minds of customers.
A. Planning.
B. Branding.
C. Promoting.
D. Selling.
ANSWER: B

54. ____________are advantages that allow a product to satisfy customers needs

wants or desires.
A. Benefits.
B. Prices.
C. Brands.
D. Offers.
ANSWER: A
55. ___________ is a visualization technique that indicates how customers
perceive competing brands.
A. Repositioning.
B. Perceptual mapping.
C. Brand Identification.
D. Brand Positioning.
ANSWER: B
56. The literal meaning of trademark is ___________.
A. matter of a trade.
B. mark of a trade.
C. master of trade.
D. minister of trade.
ANSWER: B
57. __________is a communicated by product uniformity.
A. Accessibility.
B. Consistency.
C. Responsiveness.
D. Commitment.
ANSWER: B
58. ___________is the degree of attachment that customers have to a brand as

expressed by repeat purchases.
A. Brand Community.
B. Brand Loyalty.
C. Brand image.
D. Brand identity.
ANSWER: B
59. ___________is the collections of customers who own the same brand ad enjoy
talking to each other, sharing and solving brand related problems.
A. Brand community.
B. Community network.
C. Social network.
D. Brand network.
ANSWER: A
60. __________ is the application of an established brand name to new product
offerings.
A. Brand extension.
B. Brand image.
C. Brand identity.
D. Brand community.
ANSWER: A

61. Surrogate advertising refers to the strategy used by companies and advertisers
to promote a product________________
A. clandestinely
B. directly
C. ethically
D. favorably
ANSWER: A
62. ________is two way communication that sends and receives messages from
customers and other
A. Hyper activity
B. Interactivity
C. Interoperability
D. Dialogue
ANSWER: B
63. _______ is a clever phrase that serves as a reminder of a brand, company
image, or campaign theme.
A. Caption
B. Body copy
C. Display copy
D. Slogan
ANSWER: D
64. _______ is the text of the brand message.
A. Caption
B. Body copy
C. Display copy
D. Slogan
ANSWER: B
65. _________ is copy in a type size larger than that of the body copy and meant to
entice readers into reading the body copy.
A. Body copy.
B. Display copy.
C. Caption.
D. Headline.
ANSWER: B
66. ___________ are verbal explanations of visuals.
A. Captions
B. Call-outs
C. Tag-line
D. Signature
ANSWER: A
67. ________ is also called as logo.
A. Signature.
B. Tagline.
C. Captions.
D. Design.
ANSWER: A
68. __________ is short songs that deliver a brand story in an easy-to-sing format.
A. Melody.
B. Jingles.
C. Rap.
D. Jazz.
ANSWER: B

69.. _______ is a series of key visuals and accomplishing dialogue that explains a
TV commercial.
A. Video script.
B. Audio script.
C. Story board.
D. Frames.
ANSWER: C
70. ________ contains the published rates and ad space availability for a
particular media such as a web site.
A. Rate card.
B. Data card.
C. Guarantee card.
D. Privilege card.
ANSWER: A
71. Dividing the market based on age, income, gender, educational qualification is
known as
A. branding
B. demography.
C. targetting
D. positioning
ANSWER: B
72. Legend is another name for
A. caption.
B. slogan
C. title
D. logo.
ANSWER: A
73. ________ ads appear when a viewer closes a page or site.

A. Pop-ups.
B. Banner.
C. Classified.
D. Display.
ANSWER:
A 74. _______ is copy strip added over a poster advertisement.
A. Snipe.
B. Split.
C. By-line.
D. Caption.
ANSWER: A
75. _________ is two or more oversize pages that fold out from the magazine.
A. Gate-folds.
B. Pop-ups.
C. Pop-unders.
D. Strips.
ANSWER: A
76. ________ is the ads that bound into the magazine that are printed on heavier
paper than the rest of the magazine.
A. Gate-folds.
B. Pop-ups.
C. Tip-ins.
D. Strips.
ANSWER: C

77. _______ is the esteem that a company or brand has in the eyes of its
stakeholders.
A. Respect.
B. Reputation.
C. Award.
D. Brand.
ANSWER: B
78. Generic advertising, also known as _______________demand advertising.
A. secondary
B. primary
C. tertiary
D. exclusive
ANSWER: B
79. Any printed material sent through the mail directly to prospective customers
is known as________.
A. direct mail advertising.
B. online advertising.
C. web advertising.
D.attachments.
ANSWER: A
80. The blank space between margins of facing pages of a publication is ______.
A. folds.
B. gutter.
C. splits.
D. inches.
ANSWER: B
81. Head & Shoulders is a power brand from _________.

A. P&G.
B. Unilever.
C. Johnson & Johnson.
D. Cavinkare.
ANSWER: A
82. What is AIDA?
A. Advertisement, Interest, Demand, Acquire.
B. Action, Interest, Desire, Attention.
C. Attraction, Interest, Desire, Attention.
D. Attention, Interest, Desire, Action.
ANSWER: D
83. A black and white photographic print of the final artwork used to replicate
the advertisement is called _____________.
A. artwork.
B. copy.
C. layout.
D. bromide.
ANSWER: D
84. _________ is the material abounding to the magazine or newspaper to use in
the production of the advertisement.
A. Artwork.
B. Data.
C. Copy.
D. Text.
ANSWER: A
85. Which of the following is NOT a requirement for setting advertising

objectives?
A. Objectives must specify the amount of change.
B. Objectives must be realistic.
C. Objectives must be stated in terms of profits.
D. Objectives must be clear and in writing.
ANSWER: C
86. ____________ is an array of reach according to the level of frequency
delivered to each group.
A. Frequency period
B. Frequency distribution
C. Frequency channel
D. Frequency time
ANSWER: B
87. ______________ is a regular program sponsored by only one advertiser.
A. Program sponsorship.
B. Franchise.
C. Half program.
D. Full program sponsorship.
ANSWER: D
88. Which is a consumer magazine not classified to specific audience? A. Film
magazine.
B. General editorial magazine.
C. Women's magazine.
D. Kids magazine.
ANSWER: B
Unit 3
89. ____________ is a combined audience of a combination of media or a

campaign in a single medium.
A. Net audience. B. Guaranteed audience.
C. Neutral audience.
D. Gross audience.
ANSWER: D
90. ____________ is a period of time during which there is no advertising activity.
A. Down link.
B. Duplication.
C. Hiatus.
D. Imprint.
ANSWER: C
91. ____________ is an extended degree of consumer awareness of an
advertisement within a specific media.
A. Impact.
B. Alternate.
C. Choice.
D. Impression.
ANSWER: A
92. PACT principles of advertising was given by
A. David Ogilvy
B. Russel.H. Colley
C. Roosser Reeves
D. J Walter Thompson
ANSWER: B
93. The creative point in advertising where the search for a "big idea " takes pace
is known as
A. Ideation
B. conceptualisation.
C. visualisation
D. promotion
ANSWER: C
94. A type of media schedule in which ads are run only on specific days is known
as
pulsing
B. blinking
C. periodical ads
D. telemarketing
ANSWER: B
95. ____________ is a reduction from regular rates when advertising contracts to
use quantities of advertising.
A. Discount.
B. Allowance.
C. Valuation.
D. Correction.
ANSWER: A
96. ____________ is used in outdoor advertising to refer to the number of
billboards used in one display.
A. Depth.
B. Facing.
C. Changing.
D. Exposure.
ANSWER: B
97. _____________ is the measurements which are based on respondents who
either say with assurance that they have looked into a given magazine.
A. Exposure.
B. Lights.
C. Depth of field.
D.Focus.
ANSWER: A
98. Drawings of a series of sequential frames to indicate the conception of a
television commercial is known as
A. sequences
B. story board
C. frames
D. copy
ANSWER: B
99. Core brand values should be predictable via________.
A. consistent messages.
B. conservative messages.
C. contradictory messages.
D. conflicting messages.
ANSWER: A
100. The first printed advertisements were single sheets, printed on one side, that
nowadays would be called_________.
A. barrages.
B. fliers.
C. flights.
D. brochures.
ANSWER: B

101. Which of the following is NOT an area of dependability for people who work
in an advertising agency?
Creativity.
B. Printing.
C. Buying.
D. Research.
ANSWER: B
102. Infomercials often look like other types of television shows, including
________.
A. news shows.
B. live, audience-participation shows.
C. reality shows.
D. talk shows.
ANSWER: A
103. Create services are two pronged, and involve copywriting and ____________
A. account planning
B. branding
C. media Planning
D. graphics
ANSWER: D
104. Lintas and Mudra communications, started as ______________of Hindustan
Unilever Ltd., and Reliance, respectively.
A. full service
B. house agencies
C. A la carte agencies
D.medium agency
ANSWER: B
105. Which of the following are agency personnel who undertake investigate to
support a campaign?
A. Research Manager.
B. Account manager.
C. Media Director.
D. Account planner.
ANSWER: C
106. Television advertising that include a telephone numeral for ordering is an
example of__________.
A. direct-response advertising.
B. telemarketing.
C. straight mail.
D. teleconference.
ANSWER: A
107. Positioning is a concept given by
A. Al Ries and Jack trout
B. Rooser Reeves
C. Alex osborn
D. Abraham Maslow
ANSWER: A
108. Placement of advertisements inside or outside transportation vehicles is
known as
A.aerial advertising
B. transit advertising.
C. speciality advertising
D. place based advertising.
ANSWER: B
109. _______________ the number of people or households who are exposed to a

medium.
A. Audience
B. Television
C. News
D. Radio
ANSWER: A
110. The total net audience exposed to prepared periodical, outdoor, television or
radio advertising is _____________.
A. space accumulation.
B. agency accumulation.
C. audience accumulation.
D. audience composition.
ANSWER: C
111. A specific period of broadcast commercial time offered for sale by a station
or network for sponsorship is _________________.
A. usage. B. availability.
C. durability.
D. primary availability.
ANSWER: B
112. The effectiveness of advertising is improved through ________________.
A. ad tracking.
B. marketing research.
C. advertising research.
D. copy testing.
ANSWER: C

113. The practice of making spoofs or parodies of corporate and political

advertisement is known as _______________.
A. culture jamming.
B. ad busters.
C. political advertising.
D. subvert sing.
ANSWER: D
114. Account planning is a much tasked about, much hyped function is also
referred to as the______________
A. boutique function
B. prime function
C. ghost function
D. non-prime function
ANSWER: C
15. An agency can also handle overall advertising and ________ strategy and sales
promotions for its customers.
A. brand management.
B. brand.
C. product placement.
D. advertising.
ANSWER: A
116. Mixing continuity and flighting strategies in media scheduling is known as
A. pulsing
B. reach
C. pushing
D. flighting
ANSWER: A
117. Typical ad agency clients contain businesses and ________, non-profit

organization and government agency.
A. corporate law.
B. company.
C. companies law.
D. corporation.
ANSWER: D
118. ________ agencies specialize in endorsement of brands in the various social
media platforms like blogs, social network sites, Q&A sites, discussion forums,
micro blogs etc.
A. Social media.
B. User-generated contented.
C. Friend Feed.
D. Social network service.
ANSWER: A
119. Palmer opened the first American advertising agency, in ________ in 1850.
A. Pennsylvania
B. Philadelphia
C. Allentown, Pennsylvania
D. Pittsburgh
ANSWER: B
120. Infomercials proliferate in the US after 1984 when the ________ eliminated
regulations that were established in the 1950s and 1960s to govern the commercial
content of television.
A. federal communications commission.
B. CBS. C. ultra high frequency.
D. mobile television.
ANSWER: A
121. Some television stations chose to air infomercials as an alternative to the
previous perform of ________.
A. sign-off.
B. sign-on.
C. ITV1.
D. ITV.
ANSWER: A
122. Sponsorship belongs as the promotional tool to
A. business marketing.
B. marketing.
C. marketing management.
D. advertising.
ANSWER: B
123. An out of home medium that includes posters, on vehicles is known as
A. transit advertising
B. trade advertising
C. publicity
D. professional advertising
ANSWER: A
124. An increased schedule of advertising above normal levels during peak selling
periods is known as
A. pulse
B. pitch
C. blink
D. bleed
ANSWER: A

125. The primary levels of human needs is given by

A. Herzberg
B. Freud
C. Abraham Maslow
D. Richard Petty
ANSWER: C
126. ____________________ use many kinds of headlines and copy styles, using
various appeals keeping in view the product attributes and consumer profile.
A. Illustrators
B. Copy writers
C. Artists
D. Animators
ANSWER: B
127. An series of messages that divide a single idea and theme which make up an
integrated marketing communication (IMC) is known as
A. advertising campaign
B. advertising research.
C. clutter
D. product placement.
ANSWER: A
128. Brand names that other companies can buy the right to use is known as
A. brand image
B. licensed brands
C. brand identity.
D. brand positioning
ANSWER: B

129. Majority of the ads appearing online are

A. Banner advertisements.
B. pop- up advertising.
C.Display advertising
D. Corner Ads
ANSWER: A

Unit 4
130. Many advertising experts call the creative brief as the

_____________________
A. road map
B. blue print
C. out line
D. key praise
ANSWER: A
131. SWOT is an acronym for .
A. Strengths, Weaknesses, Opinion and Threats
B. Strengths, Weaknesses, Opportunities and Threats.
C. Strengths, Weaknesses, Opportunities and Thrust. .
D. Strengths, Weaknesses, Opportunities and Trust
ANSWER: B
132. A printed information form listing a publications advertising rates is known
as
A. Info Card
B. rate card
C. Ad card
D. premium card
ANSWER: B

133.Advertising used to communicate an organisations views on issues that affect

society or business is known as
A. Advocacy advertising
B. Institutional advertising
C. Purposeful advertising
D. Emotional Advertising
ANSWER: A
134. ______________is the process of forming a mental image picture, or
representation of an object or idea.
A. Creativity B. Visualization
C. Brain Storming
D. Pitching
ANSWER: B
135. To identify the background, learning characteristics, and prerequisite skills
of the audience we need to carry out _______________________.
A. task analysis.
B. media analysis.
C. situational analysis.
D. audience analysis.
ANSWER: D
136. The specific approach advertisers use to communicate about the products to
satisfy customer needs is
A. Discounts.
B. Appeal
C.segmentation
D. situation analysis.
ANSWER: B
137. The intrinsic value or worth of a brand is known as
A. Brand Image
B. Brand personality.
C. Brand equity
D. Brand positioning
ANSWER: C
138. Which of the following is not considered part of the carefully blended mix of
promotion tools?
A. Direct marketing.
B. Advertising.
C. Sales promotion.
D. Relationship marketing.
ANSWER: D
139. The total number of different people or households exposed to an advertising
schedule during a given time is known as
A. push
B. outcome
C. reach
D. feedback
ANSWER: C
140. _________ is an identifying announcement of sponsorship at the beginning,
end, or breaks of radio and television sponsored programs.
A.Digital flex.
B. Mobile billboard.
C. Online advertising.
D. Billboard.
ANSWER: D
141. Total coverage by television and radio of a given geographic area is

_________.
A. blank coverage.
B. blanket coverage.
C. zero coverage.
D. national coverage.
ANSWER: B
142. ______________ is an elaborate booklet, usually bound with a special cover.

A. Leaflet.
B. Brochure.
C. Pamphlet.
D. Hoarding.
ANSWER: B
143. Misleading ads are prohibited in India under the_________________Act.
A. ASCI
B. IPR
C. Copyright
D.Monopolies and Restrictive Trade Practices
ANSWER: D
144. Sales of copies of a publication in quantity to one purchaser to be given free
by him is known as_________________. A. enough space. B. running space. C.
bulk space.
D. full space.
ANSWER: C

145. ____________ is a process used by an advertiser to reserve a time period with

a local station and by a network to check with its affiliates on the availability of a
time period.
A. Pass time.
B. Frequent time.
C. Agency time.
D. Clear time.
ANSWER: D
146. __________________refers to a situation when an advertiser withdraws the

product advertised and substitutes it with a different quality product.
A. Surrogate advertising
B. Disparagement
C. Bait-and-switch
D. Remediation
ANSWER: C
147. ____________ is a term used to define a medium geographical potential.
A. Transmitter.
B. Antenna.
C. Mass audience.
D. Coverage.
ANSWER: D

148. . _____________ is a kind of advertising run by a local advertiser in

conjunction with a national advertiser.
A. Local advertising
B. Cooperative advertising
C. International advertising
D. National advertising
ANSWER: A
149. Advertising in a directory is ______________.
A. delivery advertising.
B. directory advertising.
C. direct advertising.
D. dynamic advertising.
ANSWER: B
150. Letters, folders, reprints, or other material sent through the mails directly to
prospective purchases is____________.
A. instant mail advertising.
B. retrieve mail advertising.
C. spam.
D. direct mail advertising.
ANSWER: D
151. ______________ is one of the doyens of Indian advertising.
A. Alque padamsee
B. Piyush Panday
C. R.K.Swamy
D. Subhash Ghosal
ANSWER: C

152. Brand positioning : Strategies for Competitive advantage is authored by

______________.
A. Michacl Schudson
B. Subroto sengupta
C. John Sinclair
D. Subhash Ghosal
ANSWER: B
153. Russel H colley pioneered the approach called DAGMAR which stands for
A. Defining Advertising Goals For Measured Advertising Results
B. Defining Advertising Goals For Measuring and Achieving Results
C. Delivering Advertising Goals for Measured Advertising Results
D. Developing Advertising Goals For Mixed Advertising Responses
ANSWER: A
154. _______________ is called the Mecca of rural advertising.
A. Sri Lanka
B. Africa
C. Pakistan
D. India
ANSWER: D
155. Coca-Cola India has undertaken various, CSR activities in the field of
______________.
A. Sanitation
B. Environment
C. Water harvesting
D.Healthy active living
ANSWER: C
156. ________________ is an advertising agency established by a company to look

after its advertising requirements.
A. House agency
B. Full-service agency
C. Ala Carte agency
D. Industrial agency
ANSWER: A
157. _________________ is a weekly of the leading Indian financial daily the
economic times.
A. A & M B. Research Digest
C. Brand Equity
D. Business world
ANSWER: C
158. Consumer behavior is considered ________________.
A. Habitual B. Positive
C. Negative
D. Natural
ANSWER: A
159. Research plays a critical role in advertising ______________.
A. Brand development
B. Product-perception
C.Uncertainty
D. Decision making
ANSWER: D

160. Segmentation helps Multi-brand advertisers to avoid _________________.

A. Brand images
B. Brand cannibalization
C. Brand loyalty
D. Brand power
ANSWER: B
161. _________________ are always worried about safety and security, are
cautions consumers.
A. Strives
B. Actualizes
C. Strugglers
D. Believers
ANSWER: C
162. Perceptual mapping is based on __________________.
A. Consumer Preference
B. Brand preference
C. Order of preference
D. Situation analysis
ANSWER: D
163.When creativity is referred in the context of advertising, it is
_______________.
A. Purposive
B. Informative
C. Frequent
D. Rare
ANSWER: A
164. A straight radio announcement usually delivered by one person , woven into
a show or tailored to a given program is known as
A. Integrated Commercial
B. Joint Commercial
C. Informercial
D. Announcement
ANSWER: A

Unit5
165. An ideal _____________ has to work as a bridge between research and
communication strategy.
A. Idea
B. Brainstorming
C. Creativity
D.Creative brief
ANSWER: D
166. Indian advertising has for long been criticized for ________________.
A. Flattery
B. Plagiarism
C.Exaggeration
D. Surrogate
ANSWER: B
167. Media planning has become increasingly _____________________.
A. Digital
B. Innovative
C. Creative
D. Scientific
ANSWER: D
168. ___________________ is defined as a communication that aims at raising
money from primary or secondary markets.
A. Retail advertising
B. Financial advertising
C. Educational advertising
D. Trade advertising
ANSWER: B
169. The MRTP Act has two aspects, namely restricting ________________ and
curtailing restrictive trade practices.
A. Monopoly
B. Competition
C. Oligopoly
D. Economy
ANSWER: A
170.The ________________ ad for its 'while perfect' whitening range was
discontinued when the ASCI intervenes to say that it was 'Misleading'.
A. L'Oreal
B. Nivea
C. Fair and lovely
D. Garnier
ANSWER: B
171. Consumer research has developed as an off shoot of ________________
A. market research
B. advertising research C. product research
D. positioning research
ANSWER: A
172. _______________is a well known promotion and advertising research firm in
the US with global services.
A. ACNielsen
B. IMRB
C. MARG
D. CMS
ANSWER: A
173. Competitive activity research is also referred to as _______________

A. positioning research
B. perceptual Mapping
C. situation analysis research
D.pre-test
ANSWER: C
174. Effectiveness of ads, often determined by recall, measuring memory, or
awareness of ad slogans are part of _____________
A. pre test research
B. post test research
C. audience research
D. tracking research
ANSWER: B
175. Testing with a potential group of focussed users is
A. Pre-Testing
B. post- testing
C. concurrent testing
D. validation
ANSWER: A
176. ______________________is often referred to as the Father of modern
advertising.
A. Thomas Barratt
B. Piyush Pandey
C. David Oglivy
D. Alyque Padamsee
ANSWER: A
177. The first ad agency was set up by____________.

A.Gutenberg.
B. Volney palmer.
C. Kuleshov.
D. E.S. Porter.
ANSWER: B
178. _______________ is the most widely used and most visible of promotional
tools in marketing.
A. Publicity
B. Public Relational
C. Advertising
D. Propaganda
ANSWER: C
179. ABC stands for __________.
A. Audit Bureau of Circulations.
B. Advertising Bureau of Circulations.
C. American Bureau of circulations.
D. African Bureau of circulations.
ANSWER: A
180. All marketing activities that attempt to stimulate quick buyer action or
immediate sales of a product are known as __________.
A. sales promotion.
B. sponsorship.
C. advertising.
D.publicity.
ANSWER: A
181. The purpose of advertising is to motivate a desired_____________________

A. emotion
B. action
C. awareness
D. interest
ANSWER: B
182. The key to the success of the typical advertising plan is that it contributes to
___________.
A. profitability.
B. flexibility.
C. complexity.
D. interoperability.
ANSWER: A
183. The product that reaches maturity and wide scale acceptance enter the
_______stage of advertising.
A. pioneer.
B. competitive.
C. retentive.
D. relative.
ANSWER: C

184. The product which is not recognized and it must be established is in _______
stage
A.pioneer.
B. competitive.
C. retentive.
D. relative.
ANSWER: B
185. Degree to which a consumer purchases a certain brand without considering
alternatives is ____________.
A. brand equity.
B. brand loyalty.
C. brand positioning.
D. brand identity.
ANSWER: B
186. The motivation to which an ad is added which is designed to stir a person
towards a goal that the advertiser has set is known as
A. appeal
B. need.
C. demand
D. desire.
ANSWER: A

187. A management orientation that views the needs of consumers as primary to

the success of the firm __________.
A. advertising concept.
B. promotional concept.
C. marketing concept.
D.target marketing.
ANSWER: C
188. Printed matter that runs over the edges of an outdoor board or of a page
leaving no margin is known as
A. solus
B. broadsheet
C. classified
D. bleed
ANSWER: D
189. Segmenting a market by creating a product to meet the needs of a elective
group or specialized group is ____________.
A. branding.
B. positioning.
C. planning.
D. promoting.
ANSWER: B

190. _____________________term is used to denote relevance, Significance,

importance, etc.,
A. Advertising
B. Salience
C. Subliminal
D. Puffery
ANSWER: B
191. __________ is the first person known to have worked on commission basis
A.Thomas Baratt.
B. Volney Palmer.
C. Edwin.S Porter.
D. Du Pont.
ANSWER: B
192. Which television Network started selling advertising sponsors?
A. Du Mont.
B. Du Pont.
C. BBC.
D. CNN.
ANSWER: A
193. ________ is a combination of marketing functions, including advertising,
used to sell a product.
A. Sales promotion.
B. Marketing mix.
C. Public relations.
D. New advertising.
ANSWER: B
194. _______ advertising directs to the wholesale or retail merchants or sales

agencies through whom the product is sold.
A. Industrial.
B. Trade.
C. Professional.
D.Retail.
ANSWER: B
195. __________addresses to manufactures who buy machinery equipments and
components needed to produce the goods they sell
A. Industrial.
B. Trade.
C. Professional.
D. retail.
ANSWER: A
196. _________execute and monitor the media schedule developed by media
planner.
A. Media executives.
B. Media buyers.
C. Media managers.
D. Media assistants.
ANSWER: B

197. The complete analysis and execution of the media component of a campaign
is _______.
A. media planners.
B. media strategy.
C. product promotion.
D. brand identity.
ANSWER: A
198.The group that composes the present and potential prospects for a product or
service is _________.
A. media planners.
B. media buyers.
C. target audience.
D. media executives.
ANSWER: C
199. ____________ builds affinity with spectators by sponsoring major events.
A. Product.
B. Price.
C. Competition.
D. Brands.
ANSWER: D
200. ____________are highly targeted brand-associated activities designed to
actively engage customers and prospects and generate publicity.
A. Events.
B. Exhibits.
C. Promotions.
D. Public relations.
ANSWER: A

Store Security Relates To - .: MCQ B:cases in Marketing (606B) Class: Bbaty VI Sem

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DNYANSAGAR ARTS AND COMMERCE COLLEGE, BALEWADI,PUNE – 45

MCQ SUb:Cases in marketing(606B) class: bbaty vi sem

1. Store security relates to ----.

2. Form of payment which a retailer may accept is ----.

B. cash &credit cards .

C. cash &debit cards.

3. Many retailers have improved their operation productivity through -----.

Prof.Maya Jadhav www.dacc.edu.in

4. The computerized check out is used by -----.

more of its operating functions

6. ------ helps the retailers to face the crisis situations.

Prof.Maya Jadhav www.dacc.edu.in

9. ---------is a warning to potential thieves and muggers.

Prof.Maya Jadhav www.dacc.edu.in

10. Insurance against--------is more important due to government rules.

10. The factor leading to the growth of retailing is ----.

A. changing consumer trends

D. all the above.

11. Consumer buying process in retailing involves ----.

B. search for information.

D. all the above.

Prof.Maya Jadhav www.dacc.edu.in

12. Atmosphere in retailing refers to ----.

A. the weather outside a store.

B. The ambience, music, color scent in a store.

C. assortment of products in the store.

D. display of items in a store.

13. E-tailing refers to ----.

A. sale of electronic items in a store.

D. retailing shopping using the inter.

14. A multi channel retailer sells merchandise ----.

A. over the telephone

B. through personal selling and retail store only.

C. over the internet .

D. through more than one channel.

Prof.Maya Jadhav www.dacc.edu.in

16. Retailing is a marketing function which ----.

A. sells products to other business.

B. sells products to a company that resells them.

C. sells products to final consumers.

D. sells products for ones own use

C. new retailers emerge, grow, mature and decline.

and high price.

D. all of the above.

Prof.Maya Jadhav www.dacc.edu.in

19. The correct statement about chain stores is ----.

A. they offer economic of scale in buying.

B. they can hire good managers.

C. they integrate wholesaling and retailing function.

D. they centralize function.

20.Which of the following objectives is concerned with strategic marketing

planning? A. Day to day performance and results.

B. Over-all long term organizational growth.

C. Identifying the strengths and weaknesses of marketing department

D. None of the above.

21.is direct communications with carefully targeted individual

23.The promotion tool that may include coupons, contests, premiums,

25.Which of the following strategies is usually followed by B2C

Prof.Maya Jadhav www.dacc.edu.in

Prof.Maya Jadhav www.dacc.edu.in

28.Account services are also called as_______________.

29. ________is a departments within a company that is responsible for producing

Prof.Maya Jadhav www.dacc.edu.in