Retailers’ interaction

For carrying out this in-depth interview, we have prepared the following questionnaire points:
● Area covered by the retailer, branches if any
● Sales from major brands- monthly/yearly
● Shelf space available
● Which all brands do they stock
● Turnover rates/margins/SKU sizes/ 
● When do you replenish stock usually?
● What sells from their store offline?
● Do they have their own delivery channel/facility?
● Are they in partnership with any online aggregator like Zomato Swiggy?
● If not, what is the reason for the same?
● If yes, what sells online? Which category, which brand?
● Has the consumption changed post Covid-19
● Has the purchase behavior changed post covid?
● Have the margins/incentives changed post Covid?
● How often does the company people visit? Has it changed post COVID?
● Is some technology being used now to communicate with the supplier?
● Would they be willing to set up their own delivery mechanism direct-to-consumer?
● Would they be more willing to partner with Swiggy/Zomato to sell the beer brands?
● What do they look forward to while partnering with an alcobev firm like AbInBev? 
● Would they be interested in being an exclusive distributor for AbInBev?