Market Projection

Name: Ana Julia Moya Olarte

SENA, Technology in International Business

File: 2104827

Instructor Rafael Nuñez Diaz

September 13, 2020

 MAKET PROJECTION

1. Create in English a concept map of the topic seen in the first supplementary
material indicated.

MARKET SHARE
PROJECTION TIPS
FOR SMALL
BUSINESS

All the small business wants to

increase sales, to succeed, you have
to set goals and strategies. The basic
principle is to define what business
remains in your market and what is
the best way to persue that business

Market Share
Projection is Similar How Can a Company
to a Gap
Project its Future Market
Share?
Each market is different,
each projection of market
share, they involve
3. Determine Current different circumstances.
1. Determine Market 2. Determine Current However, the basic
Size: Market Share:
Business Relative to approach is to determine
The principal principle Potential Business: The determination of how much new business
to determine the size of the current market (units) the Company can
It is matter of share simply involves
the market is to understanding how steal from it is.
calculate the potential dividing the current
much customers could business by the total
consumption within the really.
market market Size
2. Make a summary in English that contains at least two paragraphs, of the
reading of the second supplementary material mentioned above.

Summary

The success of a Marketing plan depends on one word information

Information is the key to the success of a Marketing Plan. However, the
collection and use of this information is divided into 8 different parts:

- Explore: Many marketing plans have been successful because they explored a
variety of ideas and plans, not just in their own sector. The more ideas you
have at the beginning, the better. The best marketer is the one who plans not
only for the present but also for the future.
- Anlyse your customers: The Importance of customer analysis in a
previous post. Instead of ask questions of others, ask questions of your
own customers and get the best answers and the best possible advice.
In fact, not listening to customers is a sure way to achieve marketing
failure.
- Analyse your competitor: you need to know what characteristics
among those announced by the competitors are the most prominent in
the minds of the customers. You need to point to same characteristics
from a different angle. Or if you prefer the creative form, then Prepare
your own angle. Both modes work. However, in any case, it is necessary
Know your customers and your competitors, as well as the market
scenario.
- Analyse yourself: At this stage, you must decide what your budget is, how
many men How many hours can you dedicate to this campaign, whether
you have the ability to go or not, or if there is a need for price
promotions. The refore its general The strategy will depend on your
position in the market.
- Prepare your marketing plan: It is the stage where you need to use your
data and formulate a strategy. You also need to reduce the entire
marketing plan. In this stage, you decide your long-term strategy, as well
as short-term. Marketing plans are made months in advance. The refore
you need to anticipate the upcoming events.
- Implement: Contingency plans are used when your strategy is not right. The
best brands always have a prepared contingency plan. While it is implemented,
keep in touch with the market and with people involved and anticipate any
negativity, as well as capitalizing on any positive aspects that are developed
during implementation.
- Follow up: The marketing plan has already been implemented.
Monitoring does not have to be too complicated. In fact, it should be as
simple as possible.
- Explore other opportunities: Your customers do not expect the same thing
over and over again from you. On the contrary, the more varied you keep it, the
better is the response of the customers.