Vision

 DU EK SAM, INC. envisioned itself to be the nation's top key player in motorcycle
and appliance industry. It shall be guided by the high standards of retail business
with the aim of providing excellent consumer products and quality services for the
utmost satisfaction of its clientele.

Mission
It is the company's task to:
 1. Contribute to the country's economic development by
   providing Filipinos with job opportunities.
 2. Earn the trust of the community through honest and fair
   business practice notwithstanding the tough competition
   in the business world.