Spirit of entrepreneurship
Done by – Sanjay Siva Kumar
Minimum viable product
Design Thinking Process
Value Proposition
Point of Difference and Point of Points of parity are those components
Similarity and Point of Relevance that are viewed as compulsory for a
A minimum viable product, or MVP, is
a product which has enough features
to attract customers at early stage and
helps to validate a product idea early
in the product development cycle.
Design thinking process is basically
which helps you to tackle complex
problems and generate the best
possible solution – DTP involves 5
stages they are: Empathise, Define,
Ideate, Prototype, and Test.
The value proposition should describe
how your product or service
solves/improves problems, what
benefits customers can expect, and why
customers should buy from you over
your competitors.
brand to be viewed as an authentic rival
in its particular class. It is the thing that
causes buyer to think about your image,
alongside your rivals.
Points of differentiation are the
qualities that make your brand
remarkable. It is your upper hand. It is
the thing that your image trademark
ought to reflect from others.
Point of relevance affirmation is that
the confirmation of a speculation can
be changed in either a positive or
negative manner by the proof
concerned.
Sustainable competitive Sustainable competitive advantages are
advantages assets, or capabilities of the company
that are difficult to duplicate or exceed;
and provide a superior or favourable
long-term position over competitors.
Porters 3 generic strategies Porters 3 generic strategies are
basically three strategic options which
are available for the company to gain
advantage over their competitors.

Porters 5 force Analysis Porters 5 force is a model that identifies

and analyzes five competitive forces
that shape every industry and helps
determine an industry's weaknesses
and strengths.

Market Size Market Size basically refers to the total

number of sales done by the company
to customer. It is often measured over a
year.
Market penetration Market penetration basically refers to
success of a product in a particular
market. It can be measured by the
amount of sales of a good in total target
market.

Customer Segments Customer Segments is basically

allocating customer in a group based on
common characteristics, this will help
companies to market each group
accordingly.

Perceptual Maps Perceptual Maps is a representation of

how the customers think about the
product or the company.
Brand Positioning
Category first Brand Second
Unique Selling Point
Dominant Buying Motive
Emotional Selling Point
Angel Investors
Entrepreneurship Ecosystem
Innovation
Entrepreneurship
Entrepreneur
Brand Positioning is where the
customer positions your brand in their
mind when they think of your brand.
Category first Brand Second - it’s like
category comes first in front of
everything when you start your
business, if the category fails, the brand
falls.
Unique Selling Proposition is where the
company’s products differentiates from
its competitors product
Dominant Buying Motive is where the
customer tend to buy your product
because of your dominant market in
the category
Emotional Selling Point is basically it
drives the customer to think
emotionally instead to logically, which
helps to buy the company’s product.
Angel Investors is a person who
provides initial capital for your
company.
Entrepreneurship ecosystem is a where
social and economic environment
directly or indirectly affects the
entrepreneurs in particular region.
The process or alteration of finding
something new and reliable.
and Entrepreneurship is a process of setting
up a business and baring all the
financial risk and hoping to gain profit.
Entrepreneur is the person who starts
the business baring all the financial risks