Annual plans

Target diverse market segments

Mr. Rakesh Khanna has been granted Long Term Cash Incentive of `1.46 crores, by the Board of
Directors at its meeting held on March 27, 2019, to be effective from April 01, 2019, payable on
achievement of incremental value targets.

40% incentive shall be payable at the end of the financial year 2021-22 and 60% shall be payable at
the end of the financial year 2022-23

Target quartly – 15-20% for all quarter of 2020

Target annualy - 15-20 % more than last year

Allocation of common costs Common allocable costs are allocated to each segment on a case to case
basis applying the ratio, appropriate to each relevant case. Revenue and expenses, which relate to
the enterprise as a whole and are not allocable to segment on a reasonable basis, are included under
the head “Unallocated”.

Material Costs: Enhanced raw material or resource costs could enhance the overall product cost
structure which can pressurise profit margins.

~0.6% following increased advertisement and promotional

Advertising and sales promotion 73.84(2019) 70.85(2018)

Training and development

The Company strengthened employee capabilities through training and development programmes

To create awareness amongst the women employee, the Company has organized several training /
awareness programs in the organisation on a continuous basis