Industry overview

India is one of the largest growing electronics market in the world. Indian electronics market
is expected to grow at 41 per cent CAGR between 2017-20 to reach US$ 400 billion.
Indian consumer durables market is broadly segregated into urban and rural markets and is
attracting marketers from across the world. The sector comprises of a huge middle class,
relatively large affluent class and a small economically disadvantaged class. Global
corporations view India as one of the key markets from where future growth is likely to
emerge. The growth in India’s consumer market would be primarily driven by a favourable
population composition and increasing disposable incomes.
The Government of India has allowed 100 per cent Foreign Direct Investment (FDI) under
the automatic route in Electronics Systems Design & Manufacturing sector. FDI into single
brand retail has been increased from 51 per cent to 100 per cent; the government is
planning to hike FDI limit in multi-brand retail to 51 per cent.

Company background

The origins of CG can be traced back to the pioneering work of Colonel REB Crompton, who,
in 1878 founded a business at Chelmsford, Essex, England under the name of REB Crompton
& Co., to engage in the manufacture and contracting of electrical equipment. REB Crompton
& Co. merged with F&A Parkinson Limited, thereby establishing Crompton Parkinson Limited
(CPL) in England. In 1937, CPL established its wholly owned Indian subsidiary 'Crompton
Parkinson Works Ltd.', in Mumbai, along with a sales organization, 'Greaves Cotton &
Crompton Parkinson Ltd.'

In the year 1947, with the dawn of the independence of India, the Company was taken over
by Lala Karamchand Thapar, an eminent Indian industrialist who formed the Thapar Group.
In 1966, Crompton Parkinson Works Ltd and Greaves Cotton & Crompton Parkinson Ltd.
merged to create CG Power and Industrial Solutions Limited in its present form.
In the 1960s CG took its initial steps to revolutionize its portfolio, which till then comprised
only motors and consumer products. It took a major leap in the electrical engineering
segment, through the acquisition of transformer technology from Westinghouse Electric
Corporation of USA, for manufacture of 400 kV transformers and aluminium wound
transformers. This was followed by further expansion in the switchgear, vacuum interrupter
and allied businesses. By 2005, the Company had emerged as one of the leading companies
in the electrical engineering domain of India, in its three business areas of Power Systems,
Industrial Systems and Consumer Products; and a serious contender in the global arena.
Today, CG is a public listed company, amongst the "A" (premier) category of listings on the
Bombay and National Stock Exchanges of India and its GDRs are listed on the London Stock
Exchange, with over 140,000 shareholders.

Key points of Crompton greaves

1. Leading market position in fans, residential pumps

2. Second largest market share in lighting in 2017
3. Rapidly expanding in household appliances
4. Long term brand legacy
 Key person of Crompton greaves

Chairman- Mr. Hemant Nerurkar

Managing director – Mr. Shantanu Khoshla
CEO- Mr. Mathew Job
CFO- Mr. Sandeep Batra

Major competitors of Crompton greaves

1. Havells
2. Phillips
3. Orient
4. Bajaj
5. Usha
Last five years performance

Revenue
2019 - 4478.91 Cr.
2018 – 4105.12 Cr.
2017 – 3975.90 Cr.
2016 – 1811.68 Cr.
2015 - data not available

Growth steps of company

https://www.ibef.org/industry/indian-consumer-market/showcase/crompton-greaves-
consumer-electricals-ltd

market share growth of the company

https://www.statista.com/statistics/857980/india-share-of-crompton-greaves-in-fan-
market/

Organisation Structure
 Context of the Job

1. Channel scouting in targeted areas for a particular product line

2. Competition intelligence(Product/Pricing/Activities – implementation of 4Ps)
3. Competition Channel Mapping
4. Our quality of our own channel/service w.r.t 4Ps
5. Focus on new product/focus product placement drive (e.g. Aura 2, Anti Bac, BLDC etc)

Methodology of Study

1. Qualitative and quantitative descriptive study .

Time Frame

1. The SIP is for 3 months, I would do a pre – research about the company before
joining as well as I will research about the profile I have been assigned.

2. In first 4 weeks I would analyse the working environment of the company and how I
have to do particular task .

3. In next 4 weeks I will do first do market research that will give lead to the role I have
assigned for such as channel scouting in targeted areas for a particular product line .
Find and analyse competition intelligence and do competition channel mapping . Also
focusing on new product placement drive side by side .

4. In last 4 weeks I will analyse and start piling the work I have done in 8 weeks so that
It can be easy for me to make report and presentation.

5. I will also try to know about the other department in the company.

6. In the last week I will be preparing my report.

Expected Outcome

1. PPO
2. Key Learning
3. Live project
4. Certificate of Excellence