Brand HUB

The simple way to master your brand

1 Brand HUB
Content
Why is it important to have a Brand Management tool? 3

In Short: This is Brand HUB 4

Who benefits from Brand HUB? 6

What’s in it for your company? 7

Real Savings & Return on Investment 8

Product Features 9

— Connect your Brand HUB 11

— Platform Applications 11

— Integrations 12

— Brand HUB in Action 12

Our Customers 14

Contact 15

2 Brand
Brand HUB
Hub
Why is it important
to have a Brand
Management tool?

A brand holds value. No matter

if it’s a company brand or that of
individual products. The brand
represents the company, what it
is, and what it stands for. It both
fact part of the same concept. People will soon
creates and influences customer
loose understanding for what you stand for if you
perceptions.
in one advertising campaign for products use
cursive text and pastel colors, while other times
A highly recognizable brand holds a special
choose close up of faces and neon. The branding
position within its market, is well known within its
is not just about deciding on a logo – you also
consumer group and can lead to greater customer
have set guidelines for design elements, colors
loyalty and overall increased sales revenue.
and tonality.
However, in order to build and maintain a brand
it is not just about building a foundation of what
Building a brand is all about consistency. And
the brand image is. Whenever the brand is
this is where Brand Management comes in.
represented, for example in advertising or your
Brand Management takes the strategy of the
own website, it needs to have a consistent look
branding of your company and products laid out
and feel in order for others to perceive that it is in
in the brand guidelines and ensures that they are
followed. Every piece of marketing and in every
situation where the brand is present, the material
needs to be on brand.

Brand Management and striving for consistency

and control is a struggle. That’s why tools for
Brand Management are so important. Software
to help companies be in control over their
marketing assets so they are produced and used
as intended.

3 Brand HUB
In Short:
This is Brand HUB

Brand HUB is the brand management platform where everything about your
brand is shown in context. This is the application that connects your brand and
marketing efforts front and center. Powered by CMS technology, Brand HUB
unifies assets, marketing plans, templates and information. Making it easier to
update, maintain and showcase.

Showcase Brand Guidelines
with clear examples for
employees at all levels of the
organization.
Easier to use and update than
a website – easy to build to
your specifications with the
help of modules and pre-built
functionalities.
Connect with other applications
in the BrandMaster suite to
unleash the full benefits of
MarTech features like the
marketing calendar, marketing
shop, creating templates and
access to all brand assets.

4 Brand HUB
In Short:
This is Brand HUB

Brand HUB solves common problems such as:

01 Brand Confusion A common issue is that employees seldom understand the

brand and the importance of communicating it correctly,
& Dilution
and therefore misuse it. The wrong logo is plastered on
presentations, or quality of digital ads is compromised when
images are copy-pasted from the web without further thought
to the brand image. Get organized and get everyone on the
same page. Digital guidelines, templates and information
accessed easily and presented beautifully will instill a sense
of pride in all colleagues and make it easier for them to color
within the lines.

02 Unknown value and Brand HUB adds value for the marketing team by allowing them
better control and the possibility to automate tedious tasks.
visibility
The organization at large benefits by having access to files they
need without gatekeepers, and better understand the work
marketing do. Everyone benefits from knowing what marketing
efforts exist and by understanding the brand they represent.

03 Decentralized storage Even though the same type of material may need to be
imported to various MarTech platforms it can, and should be,
and usage
stored centrally for easy access. Product images are not only
for the PIM but also the web, digital and print ads as well as the
product catalogue. Having a central location for information,
data and storage reduces lead times and makes it easier to
keep track of how assets are put to use.

5 Brand HUB
Who benefits from
Brand HUB?
A wide range of roles within a company
benefit from having Brand HUB. Some of
those examples are:

Brand Manager PR Manger

The Brand is put front and center in Quickly create and share your press
a digital brand book for everyone to kit in dedicated pages on Brand HUB
enjoy. with all media and assets necessary to
make a splash.

Marketing Manager
Centralized storage of marketing
assets makes them a breeze to keep
track of and distribute.
Content Creator
Import brand and marketing assets
directly into the Adobe suite.
Webmaster
Create and maintain a code library of
elements from your web directly in
the HUB for swift deployment in other
situations.
External creative agencies
Direct access to downloading
necessary branded media, and to
upload newly created assets directly
to client.
Corporate
Build your brand from the inside out
and make your employees your brand
advocates. A successful internal
brand build-up will reflect positively
on how your employees communicate
externally.

Sales
Designer Easy access to all material needed
for updating and renewing their sales
Set up templates for easy creation of
presentations.
ads in different formats that allow for
further, limited, local changes.

6 Brand
Brand HUB
Hub
What’s in it for your
company?

Using a platform designed specifically for

handling media assets and branding can
automate administrative tasks. It allows for
smoother workflows and collaborations
within the organization, as well as increases
internal visibility of the corporate/product
brand which makes it easier for proper
stakeholder alignment.

Better Branding for Increased internal Tools that matter, save

Better Business
The Brand of a company and
the product they sell are central
to successful marketing and
growth. Don’t pour money into
creating a brand if you don’t
invest in the tools to manage it
for further growth.
support
With the help of Brand Hub you
gain control over your branding
by organizing assets and making
more employees aware of how
they are expected to represent
the brand image.
time and money
The marketing department
greatly benefits from having
a central location to share
and organize assets. The
digital platform allows for easy
administration and instant
changes. Most of our customers
experience great saving in
time and money by shortening
production times and removing
bottlenecks.

7 Brand HUB
Real savings & Return
on Investment
This is how much you save with Brand HUB

Cost calculations without a system:

20 Persons need access

$50 Average hourly labour cost

Each spend:
With system:
15min A week searching for brand guidelines
Save
30min Aweek looking for assets
$108,000
Cost calculation: yearly
$180,000
Yearly cost

With system:

Get
60% more
time

8 Brand HUB
Product Features

Flexible CMS With CMS at your fingertips, you have a powerful brand management tool which
technology enables you to present great digital content, create your own Brand Book and inspire
others to follow your example.

DAM integration This feature allows marketers to select assets from the DAM library and incorporate
them in Brand HUB. There’s an array of layout and download options, giving you the
flexibility to put your stamp on the presentation.

Section builder Brand HUB includes a versatile section builder module which gives you the flexibility
to design page layouts and grids that maximise the impact of your content.

Tiles component Tiles are a popular feature of web pages. They’re used to highlight important content
and also function as a call to action, inviting the user to access related content.

Search component We use advanced faceted navigation to help you find what you need quickly. By
reducing the search options available, the order process becomes simpler and less
stressful.

Components and There’s a comprehensive library of useful components and widgets, all designed to
widgets improve the user experience and the quality of your brand presentation.

Editor component With this popular HUB feature, you’ll be able to create pages that are rich in content
and share media assets with your colleagues.

Design system We’ve applied proven atomic design principles to build an easy-to-use code library
based around your fonts, CSS and reusable HTML components. With all this in place,
consistency is guaranteed.

Hero component Here’s a great opportunity to make a splash and give your hero image the attention it
deserves – up front and centre. Better still if you use dynamic video content to catch
the eye.

9 Brand HUB
Brand selector With our multi-instance architecture, you can establish as many Brand HUBS as you
need. The process is seamless, using the Brand Selector function to switch between
them.

Annotation widget The inclusion of a clickable widget allows you to add explanatory text to an image,
template or other content – a useful feature when sharing documents for comment
and review.

Drag and drop It seems like this simple feature has been around forever. However, the ability to
reposition content on the page with a simple click remains an essential part of the
design process.

Typography widget You can create typography guidelines to stipulate approved fonts, weights and
sizes for headings and body copy. The platform applies this automatically to ensure
uniformity across your communications.

Style variations Attractive content invites users to stay engaged. With plenty of typographic styling
options to choose from, keep text accessibility in mind and make your Brand HUB a
positive experience.

Navigation Navigation that’s configurable and self-explanatory will make the user journey
component enjoyable and this positive experience will be reflected in the results achieved.

Grid system We provide best practice support for the versatile 12-column grid system. It’s
responsive, ensuring flexibility and uniformity of layout across all devices.

Access control On Brand HUB, you can protect your brand by setting relevant access authorisation
for different user groups. This can be determined by content type or limiting entry to
specific sections of the HUB.

Colour palette Colour helps to bring your brand alive. With our palette builder feature, you can create
builder swatches from scratch and generate your brand colours, digitise guidelines and
import colours from images.

Breadcrumb These days, it’s all about UX. On content-heavy sites, use our breadcrumb function to
component make navigation easy and help users find what they need from their search with ease.

WYSIWYG When a deadline is imminent, it’s great to have the facility to make any changes
quickly and accurately in your layout – and see the results before sign off.

Anchor component This is another clever navigation tool. It takes you to the content that matters,
skipping large chunks of less relevant information and saving you valuable time in the
process.

Language and For businesses operating worldwide or in specific territories, we provide an

translations experienced language support service and can arrange content translation.

10 Brand HUB
Connect your Brand HUB
Brand Hub is central to the BrandMaster platform, and nicely connects
to the entire suite of applications and further add-on features.

Platform Applications
Digital Asset Management
A little bit of certainty when it matters most. It’s not worth taking any
risks with digital assets. It’s important you’ve got a system that stores, shares
and organizes all your media files centrally in one source. Here’s how you go
about it.

Marketing Shop
Create the ultimate self-service, one-stop-shop. Life would be a lot
simpler if supply, distribution and quality control could be managed from
a single, central outlet. We’re pleased to say it can and, what’s more,
everything for sale is exclusively on-brand.

Template Studio
Making inconsistent design yesterday’s problem. We can promise you
greater control without adding to your workload. Pre-designed templates
show everyone how it should be done and set a standard that’s applied
across the company.

Marketing Planner
Fail to prepare, prepare to fail. Sorry, but it’s true. We’ve worked in
marketing and know how important it is to plan, particularly when there are
global, national and local activities to organize and coordinate.

Dynamic Content
Don’t miss an opportunity to make your mark. Display advertising is
a great way to put your brand in front of a receptive audience. With this
intuitive tool, you’ve got everything you need to streamline the process and
publish great ads.

11 Brand
Brand HUB
Hub
Integrations
Connect your Brand Hub to other
software and applications using our API.

Integration Description Integration services

Connect your marketing material and get access to local

Print services Gelato
printing services. Reduce costs, time and environment.

Secure smooth workflows between proper video Wisita, Screen9

Video management
management and maintenance. movingimage

Secure seamless content production by connecting your

Content creation CI HUB
Adobe CC with your digital assets.

Deliver your content to digital platforms with confidence

Digital publishing Issuu
and control.

Epi server,
Content Management Connect our CMS with your DAM system and optimze
WordPress,
Systems (CMS) how you work with your website assets.
Drupal

Customer Saleforce,
Make sure your marketing communication is aligned with
Relationship Microsoft
your CRM database and secure proper communication.
Management (CRM) Dynamics 365

Product Information Connecting PIM with your DAM make sure your products
inRiver
Management (PIM) are aligned with the right assets.

Digital Asset
If you already have a DAM system, that’s okay. Connect
Management (DAM) Canto
your exisisting DAM with our platform can be done.
Integration

Make sure your communication is consistent on all

Digital Signage Pronto TV
platforms, including digital signs.

12 Brand HUB
Brand HUB in Action

BMW. Driving Pleasure

Customer BMW Northern Europe
has a name Industry sector Automotive
Dealerships 200
Countries 7
Solution Brand HUB, DAM

Our BrandMaster platforms secures

dynamic workflows between central
marketing and our dealer network. With
everything collected in one place, all
stakeholders find the answer to their
questions and needs 24/7. Our solutions
empower proactive working process
instead of ad hoc problem solving and is
a “must have” for us.

Marie Dellbrant - Head of Communication

and Digital, BMW Northern Europe

Objectives & Challenges

When BMW Northern Europe (NE) was looking
to replace their brand management solution,
they searched for a platform that could control
seamless brand and marketing efforts from a
corporate level throughout local dealerships.
Becoming the preferred brand requires
exceptional communication between BMW and
each dealership, equally important is availability
of information and assets. In addition, localization
is needed on every level; sales campaign
adjustments, imagery, price details, language,
dealer details, timing and more. To meet these
requirements, BMW NE needs to provide user-
friendly and seamless workflows.
Learn more More Stories

13 Brand HUB
Worldwide brands trust
BrandMaster

GROU P

14 Brand HUB
Contact
Questions?
Want a demo?
Don’t hesitate to reach out.

hello@brandmaster.com

+47 982 42 525

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