INTERNATIONAL MANAGEMENT INSTITUTE,

BHUBANESHWAR

SUBJECT-ORGANISATIONAL DESIGN AND

THEORY

SUBMITTED BY :

ANJALI PUGALIA

ANVESHA TIGGA

BHAVYA GANDOTRA

SAHIL GARG

SAIMI KUMAR

SALONI SHISHODIA

SHARMEEN KHAN
INTRODUCTION
Confors is one of the best brands in India when it comes to
quality wood panel products. The company's expertise in
manufacturing of plywood, pine blockboard and pine flush
door makes it a pioneer in the Indian plywood market.

The manufacturing unit is located in Yamunanagar which is

a hub of plywood industries due to easy availability of high
quality raw materials and cheaper manufacturing costs.

DEEPAK BANSAL, Manager

Manufacturing Unit
STRATEGY
Confors is the first company in India to come up with AEGL
Technology. Due to this technology, the plywood of Confors
can sustain up to 72 hours in boiling water and that is why it
is used in Marine Technology and colder regions. The
AEGLtechnology is used as the unique selling proposition
through which the company has successfully made 125
clients in 45 cities.
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STRUCTURE
TECHNOLOGY
Confors plywood use AEGL (Alternate extra glue line
technology). This technology is introduced first time in India
by this company. It is a new and efficacious technology,
which is used to make two extra layers in the ply. This is done
via the processes of bonding and pressing of ply until the
desired thickness is achieved. Through this technology, they
are providing exclusive solutions to clients for various
problems related to woodworking in one instance.
The CONFORS are ensured to be unique by enhancing their
density to double as well as the glue shear capacity by more
than 40%. Due to the heavy pressure as well as increased
number of layers, the final thickness is quite thin in each
layer that aids in reducing the warping tendency and
ensuring the development of precise and straight ply. In
addition, this also provides more dimensional stability,
greater anti-bending properties and better cohesive action to
the plywood with excellent adhesion and more strength. Use
of certain oxidants in the process ensures no effects of
borers, fungus, termites and other mythological organisms
on the products. All these features are not present in
ordinary plywood.
AGEL Technology was developed with the efforts of qualified
professionals in conjunction with regular research and
development work. Through AEGL Technique, it becomes
possible to solve many problems in a single instance. The
unique construction enhances the end-strength of the
product which is made from AEGL technology.

Plywood offered by company is the finest of all the varieties

available in the market. Better bonding and numerous layers
enhances the durability and enormous strength of the
products. All the products are manufactured after thorough
R&D work and complete understanding of the technology.
Optimum care is taken while peeling the core to ensure
uniformity in moisture content in all the layers. This is
achieved by using a vapour facilitated dryer for drying that
evenly distributes the moisture in total area through drying
and continuous streaming of the core veneers.
CULTURE

Bhawani Enterprises was founded in 1996. Earlier the

industry used to manufacture peeled wooden sheets only. In
the year 2000, the brand Confors was founded with the only
aim of producing extra layer high quality products. Over the
years, the process of plywood maufacturing has improved
and innovative techniques have been implemented. It has
been over a decade now but the industry has manufactured
and mastered the same products. This has created an
organisational culture which promotes quality and has made
Confors a pioneer in plywood, blockboard and flush door
products.
BRAND BUILDING
Manager of Confors has completed his post-graduation from
University College London. He is constantly working to build
the brand and is promoting the brand by various google
optimization techniques and social networking sites. He is
trying to reach the prospective clients by arranging meetings
and telling them about the product features. AEGL
technology has helped Confors to build their brand strong
immensely.
INFERENCE
The Indian plywood industry is as big as Rs.5000 crore and
the laminate industry is almost Rs.3000 crore. The industry is
growing at a rapid pace of 10-20 per cent per annum. There
is tremendous growth potential as the players are yet to
penetrate majority of the market.