Free PPT Templates: Insert The Sub Tittle of Your Presentation

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 One of the leading FMCG Companies in India.
About  World leader in Ayurveda with a portfolio of

over 250 Herbal/Ayurvedic products.
Dabur  Founded by SK Burman in the year 1884.
 Key Product categories are Hair Care, Oral
India Ltd. Care, Health Care, Skin Care, Home Care and
Foods.
Porter’s 5 forces model for Dabur
Threat of competitors
 The threat of competitors is high because there are a lot of players in the Market.
 Key players and competitors of Dabur India currently are Emami, Patanjali, Ayur and Himalaya.
 Premium personal care products face competition from international brands as well as boutique products.
Threat of New Entrants

 In case of home care segment the entry barriers are low since the costs to set up manufacturing facility is not very high.
 The exit barriers are low and thereby firms can enter and exit easily.
 But the entry barriers in terms of building a national brand as well the distribution network is high. So is the exit barrier.
Threat of Substitute Products

 Ayurvedic Healthcare products hardly have substitutes so threat is not very significant.
 The pricing of the Dabur products is very competitive without compromising on the quality hence the relative price
performance of substitutes is low as compared to Dabur..
Threat of Buyers Bargaining Power

 The buyer’s bargaining power is low since they cannot influence the prices to such a great deal.
Threat of Supplier’s Bargaining Power

 Due to its over 100 years presence Dabur does have a very strong bond with the suppliers
 Dabur has a huge global network of suppliers and vendors.
 The number of suppliers is low for the Home Care category.
My Summer Internship at Dabur India Ltd. went through two
Phases:
Phase 1: Phase 2:
( WORK FROM HOME) ( Field Work)
To find consumer’s Analysis of services

perception towards two provided by Dabur and
products of Dabur – its competitors during
(Pudin hara and Babool) lockdown. Also, Finding
with respect to its gaps in the retail market
competitors. in Ranchi for Dabur
Products
Literature Review
1. A study on consumer preference towards Dabur products in salem town.
2. Customer Satisfaction on Production and services of Dabur India Ltd.
3. Analysis of Consumer Perception with respect to Dabur’s Honey.
4. A study on the consumer Preference on Dabur Hajmola in Sambalpur.
Dabur Pudin Hara
 Dabur Pudin Hara is an ayurvedic medicine for Indigestion, Gas and Acidity.
 Pudin Hara is 100% natural and safe.
Parent Company Dabur
Category Ayurvedic Health Products- Digestives

Healthy Fresh Farm
ORGANIC Sector food FMCG food Fresh
Tagline/ Slogan Effective cooling Relief
Dabur Pudin Hara is an Ayurvedic

USP
medicine for Indigestion, Gas and Acidity
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About  World leader in Ayurveda with a portfolio of

Dabur  Founded by SK Burman in the year 1884.

 Key Product categories are Hair Care, Oral

Threat of New Entrants

Threat of Substitute Products

Threat of Buyers Bargaining Power

Threat of Supplier’s Bargaining Power

To find consumer’s Analysis of services

Parent Company Dabur

Category Ayurvedic Health Products- Digestives

Tagline/ Slogan Effective cooling Relief

Dabur Pudin Hara is an Ayurvedic

Content Here Content Here Content Here Content Here

EASY TO CHANGE COLORS.

EASY TO CHANGE COLORS.

Content Content EASY TO CHANGE COLORS.

Content Content EASY TO CHANGE COLORS.

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ORGANIC FOOD Content Here

Your Text Here

03 04 You can simply impress your audience and add a unique

INSERT CONTENTS INSERT CONTENTS

We Create Quality Professional

 Simple Portfolio Presentation

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Your Picture Here Your Picture Here Your Picture Here

Contents Title Presentation

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