COMMUNICATION 10

Media
Convergence
Cruz, Hannah Francesca
Castro, Reyster
De Guzman, Gemma
Natanauan, Sofia
WATCH
VIDEO
 Theater/VCR

Envelopes

Radios

Turntable
Newspaper

Pay phone
Television
 NOW, ANYONE
with a computer can have a
massive audience without
cost and very easily.
 SOCIAL MEDIA REVOLUTION

Billions of people Twitter becomes Duping mainstream

see videos on means to newspaper and
YouTube communicate about television websites.
common interests
 "it is one of the most empowering generational shifts ever"
"Start empowering audiences to make their own solutions"

"Media is global today, unlike it ever was before. This

guarantees a social impact on the way the world works"
"To survive, we must adapt and re-think"
MEDIA CONVERGENCE
The coming together of telecommunications,
computing, and broadcasting into a single
digital bit-stream accessed through mobile
digital systems.
 Examples

Cloud computing Transmedia Podcast

Storytelling
 MEDIA
CONVERGENCE
OTHER NOTIONS
"coming together
of two or more
things"
‘coming together of different equipment
and tools for producing and distributing
news’
‘FLO W O F CONTENT
ACRO S S MULTIPLE MEDIA
PLAT F O R MS’
-JENKINS
‘cooperation and
collaboration’
-Deuze

‘BLENDING OF THE MEDIA,

TELECOMMUNICATIONS, AND
COMPUTER INDUSTRIES’
-BURNETT AND MARSHALL
 Areas of Media Convergence

Media Ownership Participation Gap

.
 Media Ownership
- power to control media industry is concentrated
in the hands of private owners and relatively small
number of big media corporations.
 Positive Negative
Consequence
Improves  value of the service, the
Consequence
flexibility of topics and contributors' Decline in the diversity of
competence material offered

Enables technological developments

 Participation Gap
REQUIRES EXTENDED ACCESS TO MODERN
TECHNOLOGIES, FAMILIARITY WITH THE NEW FORMS
OF MEDIA.

As a result, certain segments of audience remain neglected and

unable to fully participate in the new media culture. .
 Impacts in Offline
Behavior

1 in 5 couples meet Divorces are Mobile internet

through social sometimes blamed on traffic because of
networking sites. Facebook. Facebook.
 CONCLUSION
Connection is what humans crave that is why media
fragmentation became easy to spread out in the
world. Thus, media convergence is considered as
the most empowering generational shift.