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A.Arun Kumar
ICSR Doctoral Fellow, Department Of Business Management, University College Of Commerce and
Business Management,Osmania University, Hyderabad- 500007.
Morthati Kishore
Department Of Business Management, University College of Commerce and Business Management,
Osmania University, Hyderabad- 500007.
Dr.Y. Jahangir
Assistant Professor, Department Of Business Management, University College Of Commerce and
Business Management, Osmania University, Hyderabad- 500007.
To identify the various challenges of were used to know the significant difference on
talent management. the basis of their gender, age, cadre,
To measure the level of employee qualification and experience. The results showed
satisfaction with that of the practices of no significant difference in the opinions of the
talent management. respondents on the basis of different variables.
To obtain the best possible suggestion in However, the mean values were found to be
order to increase the effectiveness of higher among male employees and employees of
talent management practices. 35 years and above age group when compared to
the other groups. Medical Representatives were
found to have higher mean when compared to
2.0. Literature Review Area Sales Managers. Graduate employees and
Literature survey is the documentation employees who have 6-10 years‘ experience
of a comprehensive review of the published and have higher opinions than the other group
unpublished work from secondary sources data employees. The 1990s ended with a
in the areas of specific interest to the researcher. call-to-arms to fight "the war for talent." While
The library is a rich storage base for secondary the war for talent clearly has cooled in the early
data and researchers spend several weeks and stages of the 21st century, dampened by
sometimes months going through books, economic doldrums and concerns with global
journals, newspapers, magazines, conference security, the real battle to attract, develop,
proceedings, doctoral dissertations, master's motivate, and retain talent is going to heat up
theses, government publications and financial considerably. Talent management practices have
reports to find information on their research developed and adapted throughout the years in
topic. response to many changes in the pharmaceutical
The talent management is one of the organization. The pool of available talent,
primary management tools in 21st century particularly those with the necessary skills and
human assets management. A.Arun Kumar, experience, is running extremely low. As a result
V.Shekhar (2014)5 communicated a research pharmaceutical and biotech firms are facing
paper on ―A Study on Employee Retention in fierce competition to find staff for their projects.
the Pharmaceutical Sector in city of Pearls‖ and With dwindling revenues in the mature markets
described about talent management strategies of the US and Europe, more and more
and practices. The present survey is conducted companies are looking towards Asia to address
to understand the processes that are necessary this issue. This primary research tries to examine
for implementation of talent management and the ways to identify new talent for the
employee retention in an organization. Retention pharmaceutical industry in general, along with
of key employees is critical to the long term methods to secure talented professionals and
success of an organization in pharmaceutical then keep them productive and committed once
sector as it ensures customer satisfaction, they are on board. Also this paper covers a
product sales and satisfied co-workers, reporting number of the trends that have shaped current
staff, effective succession planning and a deeply talent acquisition practices in pharmaceutical
embedded organizational knowledge and industry as well as those that will contribute to
learning culture. A comprehensive questionnaire future strategies. Pharmaceutical Industry is fast
was developed for the proposed study to growing business concern at global level and
establish the opinions of MRs and ASMs Indian contribution to this sector of four decades
towards talent management and staff retention in after enactment of Indian Patent Act 1970,
pharmaceutical organizations situated in twin liberalization efforts of General Agreement of
cities of Hyderabad and Secunderabad. The Tariff and Trade and World Trade Organization
collected data was analyzed and significant tests, for making global market on competitive basis.
such as t-test and ANOVA wherever necessary, India is one of the beneficiary in view of world
Medical
Area Sales Managers Total
Sl. Representative
Item
No.
Graph 1
(i) Aware the organization (ii) HR policies in the organization (iii) Working Hours
No Yes No
Yes Yes No
policies and procedures
100 100 100
100.0
80 80 80
84.8
80.0
89.5
84.0
60
83.0
60 60
70.0
78.9
73.0
40 40 40
20 20 20
30.0
27.0
20.0
21.1
0 0 0
16.0
17.0
15.2
Medical Area Sales Manager Total Medical Area Sales Manager Total Medical Area Sales Manager Total
10.5
Representative Representative Representative
0.0
100 100
80 80
86.2
85.0
60 60
78.9
65.6
40 40
56.2
51.0
42.0
36.2
20 20 7.5 7
2.8
31.6
21.1
0 0
15.0
13.8
Table 1 illustrates the opinions of the ii. Employee Centred HR policies in the
staff working in pharmaceutical industries with organization: Among 100 respondents,
regard to organization policies and procedures 73 (73%) respondents expressed that
under talent management i.e., (i) Awareness of their organization implements employee
the organization policies and procedures, (ii) HR centred HR policies for the employees
policies in the organization, (iii) Working hours, benefit and organizational growth &
(iv) Rewards and (v) Favourable Environment development, and only 27 (27%) do not.
with ‗yes‘ or ‗no‘ and ‗Strongly agree‘ or The Medical Representatives consist 80,
‗Agree‘ and ‗Disagree‘ responses. among these 56 (70%) positively opined
it, and 24 (30%) negatively represented.
i. Awareness of the organization policies The Area Sales Managers are 20, from
and procedures: Out of 100 them 17 (89.5%) accepted and 3
respondents, 84 (84%) respondents (10.5%) did not accept.
opined that they are aware of iii. Working hours: With regard to
organization‘s policies and procedures. working hours, out of 100 respondents,
Only 16 (16%) are not aware about their 83 (83%) respondents are satisfied and
companies policies. Among 80 Medical 17 (17%) are not satisfied. Among 80
Representatives, 64 (80%) are aware of MRs, 68 (84.8%) are satisfied and 12
the policies and only 16(20%) are not. (15.2%) are not satisfied with the
Whereas, all Area Sales Managers are organization working hours. Similarly,
aware about their companies policies among 20 ASMs 15 (78.9%) are
and procedures.
satisfied and only 5 (21.1%) are not environment to its talented employees,
satisfied. the investigator posed a question on
iv. Rewards: Among 100 respondents, 85 ―My organization encourages and
(85%) of them accepted that the provides most favorable environment to
organization encourages employees with its talented employees‖. With regard to
rewards and only 15 (15%) did not. this, the responses of the respondents are
Both type of respondents i.e., Medical as follows: 51 per cent agreed, 42 per
Representatives (86.2%) and Area Sales cent strongly agreed and only seven per
Managers (78.9%) accepted the same cent disagreed. Similarly, most of the
view in this regard. respondents agreed with the statement
v. Environment to Talented Employees: and their percentages are 56.2%
The investigator wanted to know the (Medical representatives) and 31.6%
organisation‘s interest on favourable (Area Sales Managers).
4.2.0 Talent Management and Transition
Graph 2
(i) Work Environment (ii) Planfurther career with (iii) Transition
same Organization
Yes No
Yes No
100.0
87.5
Yes No
90.0
100
100 100
89.5
80.0
82.0
80
80 80
57.9
48.8
52.0
51.2
48.0
60
60 60
42.1
40
40 40
20.0
18.0
12.5
10.0
20 20
10.5
20
0.0
0
0 0 Medical Area Sales Total
Medical Representative Area Sales Manager Total Medical Representative Area Sales Manager Total
Representative Manager
65.0
58.0
57.9
50.0
52.0
50.0
48.0
60 60
42.0
42.1
36.3
35.0
40 40
20 20
0 0 Medical Area Sales Total
Medical Area Sales Total
Representative Manager Representative Manager
Table 2 shows the data on the opinions of planning their further career with same
Medical Representatives and Area Sales organization. In this regard, the responses
Managers working in pharmaceutical industries are eighty two percent employees are
on transition dimension. The transitions based planning further career with same
on the following were studied: (i) Work organization. Whereas the individual
Environment (ii) Plan further career with same responses of Medical Representatives are
organization, (iii) Transition(Yes/No), (iv) 80.0 per cent and Area Sales Managers
Prefer of Transition(Salary package/Comfortable responses are somewhat higher 89.5.
environment) and (v) Entering into iii. Transition: Among 100 respondents, a fifty
pharmaceutical sector (by chance/choice). percent of respondents answered that they
need to transit into another organization in
i. Work Environment: The sample consists the pharmaceutical industry. In this regard,
of 100 respondents. Among these, 90 (90%) the percentage of Medical Representatives
respondents said that they are happy with (48.8%) is less when compared to Area
their working environment and the Sales Managers (42.1%).
remaining 10 per cent are not satisfied. iv. Preference of Transition: The investigator
Among 80 Medical Representatives, 70 wanted to know the preference of transition
(87.5%) are happy with their working regard to this, the responses of the
environment. Similarly, 20 (100%) of Area respondents are as follows: high of 58 per
Sales Managers are happy with their cent are looking for salary package, 48 per
working environment in their organizations. cent are looking for comfortable
ii. Plan further career with same environment. Similarly, most of the
organization: All employees are almost respondents agreed with the salary package,
their percentages are 63.7% (Medical per cent of them joined in the
representatives) and comfortable pharmaceutical industry on their choice.
environment 65.0% (Area Sales Managers). From the data it can be found that more
v. Entering into Pharmaceutical sector: In number 12 (57.9%) of Area Sales Managers
general, to join a company the interest of an entered into organization on their choice.
individual depends on his own choice or by
chance. Out of 100 sample respondents, 48
4.3.0 Talent Management and Employees Stay
Yes
Medical Area Sales Total
No
Sl. Item Representative Managers
No.
Count % Count % Count %
Graph 3
(ii) Collecti
(i) Job security on of empl
oyee
Yes No fe
edback
91.2
94.8
91.0
68.8
69.0
69.2
63.5
63.0
60.0
36.5
37.0
40.0
31.0
31.2
30.8
9.0
8.8
5.2
(iii) Recognition of superiors
Yes No
65.0
63.0
100
57.9
100
57.9
51.2
46.2
49.0
48.0
42.1
37.0
80
35.0
36.8
80
60 60
40 40
20 2.5 5.3 3.0
20
0 Medical Area Sales Total
0 Medical Area Sales Total
Representative Manager Representative Manager