MISSION

Postres Dulce Sabor

To elaborate and distribute
desserts of first quality and
Postres company Dulce Sabor, was
innovation that satisfy the palate
of our clients achieving their formed in early January 2017 in the city
fidelity and confidence, using raw
of Bogotá by three colleagues of SENA
materials duly selected that offer
an exquisite flavor marketing studio trying to give a
and
memorable experience to our
guests.
different perspective on the guests with
the after-dinner. Starting with the center
and north headquarters, a few months
later a point was opened in the south
area of Bogotá where they wanted to
VIEW give a new product and preparation
system, implemented with the
Position desserts sweet taste as a elaboration of some desserts in the
leading company in the eyes of the clients to generate trust and
preparation and distribution of
desserts in 2023, recognized for show the nature of the products in their
preparing the best pastry preparation, we have the best products
products, focusing on innovation,
creativity and quality of their for the preparation of it, we have a good
preparations. customer service where they will
always have a seller, they will have an
adviser to provide them with a good
taste for their palate.

CORPORATE VALUES

Customer service: will be the

basis of our company, which will
meet the needs of these.

Quality: offer a 100% natural and

healthy product.

Responsibility: each employee of

our company, will always carry
out each assigned task
guaranteeing customer
satisfaction.
Product elaborated in the processing plant located in the Center
Street 19 # 7- 32 (Bogota Colombia) with a height of 2800mts above
sea level. Telephone: 011-057 9014356 Ext 241. Dessert of red fruits
E-mail: Sabordelpostre2017@Gmail.com
Website: www.postresdulcesabor2017
Product and brand

Desserts Sweet taste as a

dessert brand recognized in
national and international, seeks
to sell and promote food
products focused on good
nutrition, with good ingredients
reaching the excellent
presentation of the product to
the eye and palate of our
customers

Overall Objetive

Desserts Sweet flavor as a

Vanilla flan
Colombian pastry company, t
wants to shake your hand and
tell you that apart from being
a company, we are a family
and as a family we want the
best, we invite you to be part
of this great experience, be
part of our culture and enjoy
of the good times.
 Quality

Our desserts are the best quality

product in the preparation,
packaging and distribution, by
qualified and trained personnel.
always having the respective
quality standards.
INVIMA DECREE 3075 OF 1997
Last Update: Resolution 2674 of
2013. As of July 2014, Decree
3075 of 2013 enters into force.
NTC-ISO 22000 – NTC ISO 14001

Desserts of the three milks

Gestion de Mercados - Andres Roa – Brochure Postres Dulce Sabor.

Determine the type of event to be performed

Dessert company Dulce sabor, seeks to strengthen its image to give a better result in the sale of its products, for the aspects of trade
promotion related to the company. fairs is the ideal place for small entrepreneurs to make direct contacts with importing agents or
distributors, who could market our products, where buyers can personally see and examine the proposed products, thus appreciating
their real qualities; The possibility of knowing the physical characteristics and the quality of the products is a great advantage that can
hardly be matched by other advertising or sales media, visual or virtual.

With this market research it has been determined that the company to obtain the expected growth by its partners must implement the
trends that are being established in the market and explore the new technologies of the confectionery industry however being a new
company and taking into account the budget with which the partners have ventured into Merchandising techniques, which allow the
company to strengthen the brand and publicize the excellence of the product. We will focus on the exhibition and promotion of the
product through the new massive technologies as well as training the Sales force in terms of knowledge, productivity and thus
achieving the positioning of the brand.

With the different promotion tactics, it is intended to strengthen the exhibition of the products and generate a great impact in the market,
captivating new customers and loyalty to the old ones.

Overall objective.
Desserts Sweet flavor seeks to develop its desserts with high standards of quality and innovation in its manufacture to offer customers
a competitive product that meets their needs in quality, quantity and price.

Specific objectives.
Create reminder as Brand and product.
Achieve greater degree of participation in the market.
Achieve loyalty and trust from our customers.
Achieve positioning in more strategic points, national and international level, that allow us greater profitability.
Maximize short-term profits.
Make strategic alliance with clients and suppliers.
Transmit much more active information, such as company and product.

Name of the event

Sweets & Snacks Expo:

The All Candy Show, in Los Angeles, USA, is the largest baking and refreshment exhibition in North America.
At the All Candy Show, thousands of confectionery and snack products are on display. Confectionery, chocolate, candy, chewing gum,
salty snacks, cookies, popcorn, breakfast snacks, nutrition bars, meat sandwiches, fruit snacks, granola bars and fruits Dry candies are
presented to buyers, merchants, operations managers and store owners of all kinds.

Technical sheet Sweets & Snacks Expo Sectors:

Food, Food Beverages, Chocolates, Sweets.
Periocity: Annual.
Reach International.

Next Edition Sweets & Snacks Expo

From Tuesday 21 to Thursday 23 May 2019

Precinct: McCormick Place
City: Los Angeles California.
Country: United States, USA

Finality
The purpose of the company is to open a new branch in Los Angeles and become a wholesaler in restaurants, supermarkets and incur
in special events where they need an unforgettable dessert.

Like all processes, plans and strategies within the company, a general objective is shared that generates a greater number of sales and
recognition of the brand, projecting us at an international level. For this it is necessary to have a work team, which is always oriented to
the objectives of the company and to work for them.
The purpose of the company is to open a new branch in Los Angeles and from the beginnin Will start with a Flow of customers that can
expand the expansion project and Will not have failures with which marketin can deteriorate, even plan in the close-up of 2500 units of
this country.

planimetry
STAND3ª LEASE CONTRACT. FOODTECH SUMMIT & EXPO  2019 CONTACT LOS ANGELES CALIFORNIA: Alejandra Pérez Baeza, E-
mail. alejandramb.perez@gmail.com CONTACTO MEXICO: María del Carmen Roca M. E-mail. mcrmarroquin@hotmail.com
COMPANY DATA FOR BILLING EFFECTS
Business name: ___Postres Dulce Sabor________________________________________________ Address: __ Center Street 19 # 7- 32 Location: Center ___City: Bogotá

Country: _Colombia__________ Phones: _011-057 9014356 Ext 241 Email: _Sabordelpostre2017@Gmail.com _ Product: X Services: ___

Price price: 4x4 m2 $ 5.500 Dollars_____ Price price: 6x6 m2 $ 7.200 Dollars X

REQUEST FOR SPACE

Date of Space hiring: _18, 19, 20, 21, 22, 23, 24 the September 2019 ________________ Stand No: ___7_________

STAND $ _7.200 Dollars___________

SUBTOTAL $ _6.480 Dollars ___________

10% TAX $ __720 Dollars____________

TOTAL $ _7.200 Dollars___________

STAND RESERVATION IS GUARANTEED WITH AN ADVANCE OF 20% MORE TAXES, PLEASE SEND IMMEDIATELY YOUR
DEPOSIT WITH THE BANK STAMP, VISIBLE AND RECORD THE NAME OF THE COMPANY AND / OR PERSON THAT SENT IT,
TO THE MAIL alejandramb.perez @ gmail.comymcrmarroquin @ hotmail.com AND YOU WILL BE SENT A CONFIRMATION OF
YOUR RECEPTION BY THE SAME ENVIRONMENT.
PAYMENT 1 JULY 2019 AMOUNT $ 2.160 TAX $ 240 TOTAL $ 2.400
PAYMENT 2 AUGUST 2019 AMOUNT $ 2.160 TAX $ 240 TOTAL $ 2.400
PAYMENT 3 SEPTEMBER 2019 AMOUNT $ 2.160 TAX $ 240 TOTAL $ 2.400

NOTE: The advance payment must be paid no later than 16 days after the contract, otherwise, FOOD TECH SUMMIT & EXPO 2019, will be able to
dispose of said space. Subsequent payments will be monthly from the date of payment of the advance. The total amount of the stand (s) must be
settled before September 5, 2019.

SIGNATURE OF CONFORMITY: I agree to pay the aforementioned stand and understand that this form is equivalent to a contract as described on the
reverse side and is subject to the terms and conditions established therein. I am authorized by the company mentioned above to sign and accept the
responsibility of selecting the stand and I agree to the terms established.

LEGAL REPRESENTATIVE FAIR CLIENT: REPRESENTATIVE OF THE

FOOD TECH SUMMIT & EXPO POSTRES COMPANY DULCE SABOR

Edward Norton Price_________ ___Andres Roa Aldana _____

T.e 80.236.963 Texas EEUU CC. 1.239.532.415 Bogota (Colombia)
 TERMS AND CONDITIONS
REQUIREMENTS TO PARTICIPATE to be an authorized manufacturer or distributor of the products or services that will be exhibited.
100% of the total cost of the stand have been settled. Provide NIT data. Billing will be made only on behalf of the exhibitor's social
reason. STANDS The modules will be delivered as syncopal according to the type of stand contracted. The measures of the modules
are: Exterior: 3m wide X 3m of funds 2.5m high; Interior: 2.95m wide X 2.95m deep X 2.5m high. In all cases, the modules have a 20
cm marquee. wide labeled with the name of the company. Each stand has lighting and an electrical contact of 400 watts

SCHEDULE The hours of the FOOD TECH SUMMIT & EXPO 2019 Fair will be from Friday 20 to Monday 23 September 2019, from
10 a.m. to 8:00 p.m. During this time, at least one representative of the exhibitor must remain in each module to attend and give
information to the visitors. During the exhibition days, no person may remain more than half an hour after the closing.

NOT ALLOWED WITHOUT EXCEPTION

The introduction of food and drinks will not be allowed, otherwise it will be sanctioned according to the provisions of the Convention
Center.

It will not be possible to place-assemble work tables outside the stand, for this it must be requested with prior authorization and has
extra cost.

Nailing, painting, drilling, or drilling the walls, aluminum profiles or carpets, or using any type of adhesive that damages the
installations.

Exceeding the limits of the space contracted or invading transit areas.

Use machinery, equipment or dangerous, toxic and / or flammable substances.

Distribute, exhibit, give or distribute any product, advertising, material or propaganda outside of its stand.

Hang or hold objects on the roof of the enclosure.

Cross electrical or other cables, through the floor, roof or common areas, as well as any other object that represents a danger.

Use harmful products or work indoors (such as carpentry, blacksmithing, use of saws, compressors, air guns, etc.) without properly
protecting the facilities of the Grand Tikal Futura Hotel Convention Center.

Start the dismantling before the closing of the event

ASSEMBLY AND DISASSEMBLY

To start, the exhibitor must present an identification with which he will obtain assembly labels for his staff.

Exhibitors who enter the exhibition area: cell phones, audio equipment, video, laptops (laptop, etc.) or any similar portable equipment
must at all times avoid leaving it in places that are easily accessible to people outside their booth (this in order to avoid LOSS of
them), since for being ARTICLES OF PERSONAL USE, we will not be responsible for theft or lost of them.

Exhibitors may enter their materials, equipment and samples, exclusively on September 19, 2019 at 8:00 a.m. to 10:00 p.m.

The decoration or assembly must be completed no later than 22:00 hrs. of the day September 18, 2019.

GAFETES
The exhibitors will receive 2 badges per stand to distribute them among their staff that will attend the module, which must be carried at
all times in the exhibition.

The exhibitor must inform FOOD TECH SUMMIT & EXPO 2019 in writing of the names of said persons, no later than September 15,
2019.
FOOD TECH SUMMIT & EXPO 2019 will provide the exhibitor with _6x6__m2 of space in the stand (s) No. (s) ___1_

2. The exhibitor will pay the amount of $ _ 7,200 Dollars__ for the stand (s) hired.

3. FOOD TECH SUMMIT & EXPO 2019 reserves the right to adopt, verbally or in writing, any additional rules or regulations, change
the exhibition or take any further action if deemed necessary for the best exposure.

If for any reason FOOD TECH SUMMIT & EXPO 2019, determines that the place or date of the event must be modified, it will not
make any refund to the exhibitor, but it will be assigned based on the original space, a similar space that is considered appropriate.

The exhibitor agrees to use said space, under the terms of this agreement. FOOD TECH SUMMIT & EXPO 2019 will not be obligated
financially or in any other way in the event that the exhibition is postponed or moved.

4. In the event that the exhibition is canceled due to causes of force majeure FOOD TECH SUMMIT & EXPO 2019 will reimburse the
exhibitor only the amount that he / she has paid on the date prior to the cancellation of the event. In no case will the refund exceed the
amount paid by the exhibitor.

5. The exhibitor can not, under any circumstance, sublet the contracted space.

6.FOOD TECH SUMMIT & EXPO 2019. Reserves the right to make changes in the decoration of the stand according to the
guidelines set forth in this regulation, as is consistent with the general characteristics of the exhibition.

7. The exhibitor will cover the costs arising from damage to the premises and facilities.

8.The equipment required for the exhibition of products will be the responsibility of the exhibitor and must be registered at the
entrance of the premises. The exhibitor will be responsible for the storage of their material and equipment. FOOD TECH SUMMIT &
EXPO 2019 is not responsible for the loss or damage caused to the products or materials of the exhibitor; In the event that the
exhibitor wishes to insure his products against loss, he must personally take out insurance.

9. All products, samples and merchandise must be removed from the premises no later than 8:00 p.m. of the day August 22,
2011.FOOD TECH SUMMIT & EXPO 2019 will not be responsible for any object that remains in the room after that time.
10. In the event that the exhibitor wishes to cancel his stand, he must notify FOOD TECH SUMMIT & EXPO 2019, in writing before
June 15, and 50% of the payment he has made will be reimbursed as an advance payment. After that date, no amount will be
refunded.

11. This contract contains the agreements established between both parties and can not be modified or canceled, except in writing
and signed by the interested party.

12.It is the obligation of the exhibitors and the personnel participating in the exhibition to read and accept this regulation
Bibliografía

https://studylib.es/doc/8749766/descargar-aqu%C3%AD-contrato-de-arrendamiento-de-stand

https://www.nferias.com/sweets-snacks-expo-0/

Nombre: Andrés Roa Aldana

Programa: GESTION DE MERCADOS
Ficha Caracterización: 1668021
Instructores: Luz Dary Pérez Bonet Modalidad: Virtual Fecha: 30 Junio 2019
SENA CENTRO DE GESTION EMPRESARIAL DEL ORIENTE: TRANSVERSAL 8 N 8ª 50 VELEZ, COLOMBIA.