सावित्रीबाई फु ले पुणे विद्यापीठाच्या प्रथम िर्ष िावणज्य (FYBCOM) विपणनाची मूलतत्िे (विपणन

आवण विक्रयकला-१) या विर्याच्या (CBCS PATTERN-2019) अभ्यासक्रमािर आधाररत

(MARKETING AND SALESMANSHIP-II)
(FYBCOM: SEM-II)

(Topic –III: Rural Marketing-MCQs)

Dr. Sanjay L. Argade

Associate Professor
Department of Commerce
K. J. Somaiya College of Arts, Commerce and Science, Kopargaon

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 1. ……….. is the process of creating distribution chains of goods and
services in the rural areas for the customers in the rural areas, and
trying the sales promotion and meeting the needs of the people
there.
A. Urban marketing
B. Semi-urban marketing
C. Rural marketing
D. Marketing

Ans: C (Rural marketing)

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(Rural marketing mainly meets the needs of customers in rural areas.) 2
 2. A feature of rural marketing is the large and ……….. market.
A. attractive
B. neat
C. limited
D. scattered

Ans: D (scattered)
(In rural areas, there is more population and this population is the
consumers of rural areas. These consumers in rural areas are scattered
in the corners of the country. )
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 3. Rural marketing depends mainly on the ……….. area.
A. rural
B. urban
C. semi-urban
D. citizen

Ans: A (rural)
(Since rural marketing is mainly done in rural areas, it is dependent on rural
areas.)
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 4. Rural marketing leads to direct agricultural production to ……….. areas.
A. rural
B. social
C. urban
D. semi-urban

Ans: C (urban)

(Rural marketing leads to sale rural agricultural products in urban markets.)

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 5. Communication in rural marketing creates ……….. barriers.
A. money
B. linguistic
C. goods
D. individual

Ans: B (linguistic)

(Since people of different casts and religions live in rural areas, they have
many languages so the marketers do not know all the languages.)
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 References:
१. Principles of Marketing:Marketing and Salesmanship–II
Dr. Mahesh Kulkarni, Dr. Pramod Biyani, Dr. Ravindra Deshmukh,
Dr. Sunil Joshi
Nirali Publication
२. Principles of Marketing:Marketing and Salesmanship–II
Dr. Sanjay Deokar,
Prashant Publication

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 Thank You

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