onfruit Menu Style Guide

All Menus
UPDATE (6/29/2020): More details on Item Description!

UPDATE (6/2/2020): More details on Meat and Egg default options!

UPDATE (5/22/2020): New Clarification on Default Options for Items VS Default

Options for Options

UPDATE (5/21/2020): New Menu Hour details with default hours! Find it under

Categories!

Refer to the practice scenarios for practice on the updates (link).

Menu Basics
Menu Components

↳ Categories:

Sections of a menu.

Examples: Salads, Pastas, Desserts. 

↳ Items:

The actual item the customer is ordering.

        Examples: Caesar Salad, Chicken Sandwich

↳ Extras:

Any choices, options, upgrades, or substitutions included with an item.

Examples:  Protein Choice, Add Ons, Substitution Options

↳ Options:
        The choices inside of an Extra (may have an upgrade charge

associated).

                                Examples: Sub White Rice, Vegan Option, Add Chicken

Style Etiquette by Menu Section

Categories
Categories Names

The name of a category should match the name of the category on the menu source exactly, whenever possible.

Menu Hours

The hours of operation listed in the Customer Notes should be used when adding menu hours. No menu hours
should overlap between day-parted menus. If there is insufficient information for menu hours listed in the opp, the
following default hours can be used instead:

 All Day: Mon-Sun 11:00:00 - 20:00:00

 Breakfast: Mon-Sun 8:00:00 - 11:00:00
 Lunch: Mon-Fri 11:00:00 - 16:00:00
 Dinner: Mon-Sun 16:00:00 - 20:00:00 -or- Restaurant closing time (if provided)
 Brunch: Sat-Sun 11:00:00 - 14:00:00

Items
Item Names

An item name will ideally be identical to the corresponding item on the menu source. However, modifications must
be made to a menu source’s items’ names if they do not adhere to these stylization rules.

Item Names with Quantities or Weight

Items like wings or chicken tenders will often include the exact quantity of product in the item. Quantities will be
included as numerical characters in the name of the item, following the item name itself, in parentheses. This same
rule will be applicable for weight quantities, such as ounces, pounds, or quarts. If there are multiple quantities in the
same item name (see third example below), numbers should appear before the item name(s). The preferred style for
abbreviating food quantities is lowercase, singular, and contains no punctuation. Examples: Pound (lb), ounce (oz),
quart (qt). The exception to this rule is for liters, where an uppercase L is used, so as not to confuse with the digit
‘1’.
Menu Source Transcription

Buffalo Wings - Comes with Twelve Buffalo Wings (12)

Two Pounds of Crawfish Crawfish (2lbs)

1 Dozen Assorted Cupcakes & 6 Fudge Dozen Assorted Cupcakes & 6 Fudge
Brownies Brownies
This rule does not apply to entrée items whose descriptions include quantity information.
Example:
Menu Source Transcription

Item Name: Chicken Taco Platter Item Name: Chicken Taco Platter

Item Description: Includes 3 chicken tacos,
pinto beans, and Spanish rice.
Numbered Item Names

Some menus, particularly Chinese and sandwich menus, will number items. It’s important to include these as they
are a shorthand for kitchen staff to interpret orders. These numbers can be written as they appear on the menu
source, but with the # sign omitted and a period at the end.
Please follow the formatting as shown in the example below:
Menu Source Transcription

#1 Sweet and Sour Pork 1. Sweet and Sour Pork

2) Peking Duck 2. Peking Duck
#3: Salt & Pepper Squid 3. Salt & Pepper Squid

N1) Sweet and Sour Pork N1. Sweet and Sour Pork
N2 Peking Duck N2. Peking Duck
#N3. Salt & Pepper Squid N3. Salt & Pepper Squid

Item Names with Distinguishing Information

Distinguishing or descriptive information that differentiates two similar items from one another is included as a
parenthetical following the primary component of an item name.
Menu Source Transcription

Mixed Chicken - White Meat Mixed Chicken (White Meat)

Mixed Chicken - Dark Meat Mixed Chicken (Dark Meat)

If an item name contains a price, the price should generally be omitted from the item’s transcription. Exceptions can
be made for certain (usually enterprise-ranked) merchants who have branded item names that we must adhere to. Ex:
Subway’s $5 Footlong

Item Names with Expletives / Innuendo

If an item name contains explicit language, the item needs to be left off of the transcription.
If an item contains a reference to innuendo, this can be added to the transcription.

Proprietary Item Names

If the name or the description of an item/option contains the name of a trademarked brand, defer to the style that is
consistent to that brand. Examples: OREO; Dr Pepper; Mr. Pibb; 7UP; Häagen-Dazs, Big Mac

Item Descriptions

All item descriptions should be included and copied in full from the menu source using sentence casing. If a
description has the price included, only the price of the item should be omitted from the descriptions,  Adding prices
in descriptions will count as critical error! If a menu is bilingual, the descriptions should be present in both
languages, separated by a forward slash (/). When applicable, the primary language should come first. The language
order should remain consistent throughout the menu.
Instead of : Any order can add fries for $2. 00 extra.
Do this!: Any order can add fries for an additional cost.
Menu Source Transcription
 Item Name: Soft Drink Item Name: Soft Drink
Item Description: Coca-cola, Diet Coke, Extra Name: Soft Drink Choice
Sprite, Fanta, or Dr Pepper Options: Coca-Cola; Diet Coke; Sprite;  
Fanta; Dr Pepper

Item Flattening

Item flattening is when an item that is intended to display as a singular item with extras is instead listed as multiple,
individual items. Aside from separating nested items, items must be added to the transcription unflattened.
Example of when to unflatten an item:
Menu Source Transcription

Buffalo Wings - Choose from a 6 piece, 8 Item: Buffalo Wings

piece, or 12 piece, as well as your choice of Extra 1: Size Choice
sauce! Options:  6 Piece, 8 Piece, 12 Piece
Extra 2: Sauce Choice
Options: Mild, Medium, Hot, BBQ

When to Flatten Items

Sometimes there will be menu sources that contain nested options which our platform cannot currently support.
Nested options are when the choices made in one extra determine the price of the options in another. If the item was
added this way, a customer would be able to select options out of order, potentially leading to lost earnings for both
the business. Until nested options are supported, these items must be flattened.
Example of item flattening:
Menu Source Transcription

Pizza: Available in 10” and  18”, gluten free Item: 10” Pizza

crust available for 10” pizzas. Extra 1: Gluten Free Option
Toppings: Pepperoni, Olives, Anchovies. Options: Substitute Gluten Free Crust
$1 each for 10” Pizzas, $2 each for 18” pizzas, Extra 2: Topping Choice
Options: Pepperoni ($1), Olives ($1), Anchovies
($1)
Item: 18” Pizza
Extra 1: Topping Choice
Options: Pepperoni ($2), Olives ($2), Anchovies
($2)
With the items being flattened out as mentioned above, the extras have the ability to have different pricing as
outlined in the menu source while maintaining the same option availability.
The ONLY time that we should flatten items is when the item requires nested options. Any item that requires only
single-level extras should be written utilizing appropriate modifiers instead of being flattened out by option choices.

Sold Out Items

Especially when updating/creating menus utilizing a 3rd party menu source such as Uber Eats, there may be items or
options listed as Sold Out. In these instances, the sold out items/options should be added to the transcription.

Extras
Extra Names
Extras will always be named according to the options being offered. The name of an extra should never issue a
command.  Whenever possible, an extra’s name should not exceed a length of four words.
Common Extra Names: Size Choice, Topping Option, Topping Addition, Protein Choice

Parameter Settings

All extras are required to have a minimum/maximum/free setting assigned to them before they can be added to the
menu.
The minimum is how many options within the extra must be chosen.
The maximum is how many options within the extra can be chosen.
Free options indicate the number of options that are free before the pricing of an option is used. Free options are
only related to options with a non-zero price.
Example:
All pizzas come with up to 3 free toppings. Each topping after 3 is an additional $0.75. Up to 7 toppings can be
added to each pizza.
For this example, the extra min/max/free settings would be as follows:

 Minimum # of Options = 0
 Maximum # of Options = 7
 Free Options = 3

Because toppings are not required, the minimum would be 0. This allows the extra to be optional rather than
required. Since only 7 toppings can be chosen, the maximum is 7. As they specified 3 free toppings are included,
the free options are set to 3.

Required Extras

An extra that requires the customer to choose at least one option will generally have the word “choice” in its name,
in order to communicate that the customer must select at least one option. For example, if a source indicates the
customer can choose between three cheeses, the Extra name would be ‘Cheese Choice.’
For a required choice between a set of items, the extra settings should be set as follows:

 Minimum # of Options = 1
 Maximum # of Options = 1
 Free Options = 0

Optional Extras

An extra that doesn’t require the customer to choose an option will generally include the word “option” or
“addition” in its name, in order to communicate that the decision is optional. If there are multiple options available,
this should be made plural (“options” or “additions”). Additions refer to choices that are not included in the original
item. Options, on the other hand, refer to upgrades and substitutions. If the customer should have the option to select
an unlimited amount of options within an extra, the minimum setting should be set to 0 and the maximum setting
should be set to number of Options in the Extra:

 Minimum # of Options = 0
 Maximum # of Options = number of Options in the Extra
 Free Options = 0

Extras with Aggregate Options

Certain menu items will allow customers to make multiple selections from a single set of options, with the
expectation that a customer could choose the same option twice. For these cases, choose the Extra Type Choose
Any.
Example:
Menu Source Transcription

Chicken Plate: Chicken tenders with three of Item: Chicken Plate

our family-style sides: Fries, Corn, Refried Extra: Side Choice
Beans, Coleslaw, Broccoli Extra Type: Choose Any
Number of Choices: 3
Options: Fries, Corn, Refried Beans, Coleslaw,
Broccoli

 Options
Option Names

Options issue commands if the extra has a minimum of zero(add-on and substitution/upgrade).
Example:

If the extra that the option is attached to has a minimum of one or more, the options do not issue a command.
Example:
Default Options

Often, menu sources do not specify the choices of an item that the restaurant offers. For instance, the types of soda
provided or salad dressing options provided; in these cases, offer the following options as a default:
Default Soda Choices Default Dressing Default Bread Choices Egg Preparation
Choices Choices

 Coke  Italian  White  Scrambled

 Diet Coke  Ranch  Wheat  Over Easy
 Sprite  Blue Cheese  Over Medium
 Vinaigrette  Over Hard
 No Dressing

Other instances of when default options are used:

 Meat temperature modifiers ARE FOR RED MEAT ONLY, and should be added to all beef burgers
that specify they are over 8oz or are priced higher than $10, as well as all steak, veal, and lamb items. All
steak, veal, and lamb items should have a meat temperature added, unless they are cooked as an ingredient
within a dish. Exceptions to this rule apply if: the update is for a Canadian restaurant, the item is a kid’s
burger, the item is an Impossible™ Burger, or the requester specified otherwise. Meat temperatures are not
 needed on meats that are chopped and cooked within the dish (carne asada, fajitas, quesadillas, bulgogi,
country fried steak, steak stew, gyros etc).

 Beef burgers over 8oz

 Beef burgers over $10
 Steak, veal and lamb items
 Note: If a burger item does not specify the type of protein, it is assumed that it is beef.

 By default, the options for the Meat Temperature extra will be: Rare, Medium Rare, Medium,
Medium Well, Well Done.
 DO NOT add meat temperature default options other meats such as fish or chicken.

 Egg Preparation will be associated with any hot egg item that allows for a choice in style/preparation.
Exceptions to this will apply if the name or description of an item states the style that the egg comes in with
the dish (i.e. Pancakes and Scrambled Eggs, Bibimbap). If the egg styles that the restaurant offers are listed
on the menu source, the source options should be followed. If the source does not specify the egg
preparation options that the restaurant offers, the following standard options should be used instead:

 Standard options for the Egg Preparation extra are: Scrambled, Over Easy, Over Medium,
Over Hard. Only one Egg Preparation choice should be available per dish (i.e. “Two eggs any
style,” would only have one egg preparation choice with a min/max of 1:1).

 Salad Dressing will not be needed on certain salads that already contain sauces or dressings, or salads that
are not fresh green salads

 Do NOT add salad dressing default options to:

 Potato Salad
 Egg Salad
 Tuna or Chicken Salad
 Macaroni or Pasta Salad
 Caesar Salad

Simply select one the correct default options to add them onto the item:
Further Clarifications of WHEN to Add Default Options
For Soda and Meat Temperature, please add the default option if there are applicable mentions in item name or
description without the menu's own explicit list of choices.

 For Soda, add default options if the menu does not have it's own list AND inclusion "soda", "pop" or
"drink" is mentioned in the name or description of items and categories
 For Meat Temperatures, add default options if the menu does not have it's own list AND below meat
temperature requirements apply:

 Beef burgers over 8oz

 Beef burgers over $10
 Steak, veal and lamb items

For Egg Preparation, please add default options if egg is the main part of an item AND does NOT already have a
preparation such as “fried” or “boiled”. If egg is part of the ingredient, DO NOT add egg preparation defaults

 Egg preparation is common in breakfast foods

For Bread and Dressing, please be mindful of the situation

 For bread, Add if there is no explicit list of bread choices on the menu, add the default for any bread or
toast that comes on the side.

 For bread for sandwiches and subs, only add default option if the menu says a choice can be made.
  For Dressing, American and European cuisines may require default options even when availability of
choice is not mentioned. Other Cuisines most-likely will mention "choice of dressing" or the like if a
decision is necessary.

Default Options for Items VS Default Options Options

Default Options for an Item:

Default Options for an Option:

Restricted Items
General Restricted Items

 Alcohol (see alcohol guidelines for  Raw mussels, clams, and oysters (all raw shellfish)
exceptions)  Raw meats such as beef or chicken
 Tobacco products
 CBD products  Raw fish such as salmon or tuna is OKAY
 Kratom
 ANY MEDICINE
 Buffets, All You Can Eat, Unlimited Refills
 Crème brûlée (or other items that come
 Coupons
in a specific serving dish)
 Items “prepared tableside”
 Happy Hour menus
 Day of the Week/Monthly Special
 Items with missing prices, items with
 Items that require notice in advance or extra
prices of $0, and items priced as MP or
preparation time
Market Price
 Items that are not available for to-go