Marisol Usma Toro

Listening Activity
A.

1. - Strategy number one is, take one product and sell it in the same format in
a global market.
- Strategy number two is, adapt your product to the different cultures in the
world.

2. a. The OneCafé company is a small company from Denmark, they sell their
products in the same formats but they are entering in global markets very
fast, they have a website.
b. Lux is a soup brand, a global brand that uses local manufactures and local
products but has adapted to a global market.
B.

1. marketing
2. practices
3. knowledge
4. techniques
5. international
6. report
7. business plan
8. presentation
9. webcast
10. internal briefing paper
11. worldwide

12. key abilities

13. global business