Market penetration =
Apple has increased the market share within a
country ex: United states of America. They have
done this by selling already existing products
into already existing markets; they have sold
technological products, that have already been
existed such as phones, tablets and computers
into a market that was already existing and
popular at that time.
Market developments =
Apple have expanded the market and they have
developed it by selling their already existing
products into new markets into new locations.
For example, they have expanded their
products to a new country in Africa, with new
and different markets there. This was a medium
risk strategy.
Ansoff
matrix
Product development =
Apple has used the market strategy known as
product development, by selling and
developing new products into the already
existing markets. They have developed and sold
the new apple wireless headphones (Air Pods)
into the already existing market of
technological products. This was a medium risk
strategy.
Diversification =
For the marketing strategy of diversification,
apple have decided to launch a new product
which is the iPhone SE, a new product of theirs,
into new markets and locations in new
countries. This was a high risk strategy.