Apple Company

Apple has been popular nowadays. Apple Inc. is an American multinational technology

company that specializes in consumer electronics, computer software, and online
services. Apple is the world's largest technology company by revenue (totaling
$274.5 billion in 2020) and, since January 2021, the world's most valuable company. As
of 2021, Apple is the world's fourth-largest PC vendor by unit sales,[9] and fourth-
largest smartphone manufacturer.[10][11] It is one of the Big Five American information
technology companies, along with Amazon, Google, Microsoft, and Facebook. For
further information, below I will be stating 2 strategies that this company has been
performing.

Based on my findings, they are currently observing todays generation. In order to attract
customers, apple inc. has its own strategy in selling their products .Compared to other
companies, Apple’s generic strategy is broad differentiation. In order to meet the
customers needs, by creating designs that attracts the customers attention. They are
focusing on its model and the advancement of their products outcome. Apple’s objective
is to penetrate markets to ensure broad reach. Second would be their products
development by doing some research and observation, to be able to improve their
market shares they have been developing attractive and profitable devices. This
intensive growth strategy agrees with their generic strategy that focus on the
advancement of technology which increases their profits.

Therefore, the advancement and strategies they applied in marketing has a great
impact in their company. No wonder their products is known through out the world. As
one of the user’s of their inventions, it is indeed worth buying because of the products
unique and advancement in technology.

References:
https://en.wikipedia.org/wiki/Apple_Inc.
http://panmore.com/apple-inc-generic-strategy-intensive-growth-strategies