SYNOPSIS OF THE PROJECT

on

Develop a Marketing strategy for APPLE INC. to penetrate Indian market

Under the Guidance ofDr. Usha Kiran Rai Prof. FMS BHU

Submitted By-

Amit Dhama Roll No. 05 MBA IV Sem. Enrollment No. 324467

APPLE INC.

Apple Inc., formerly Apple Computer, Inc. is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The company's best-known hardware products are the Macintosh line of computers, the iPod, the iPhone and the iPad . Its software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; the Safari web browser; and iOS, a mobile operating system. As of July 2011, Apple has 357 retail stores in ten countries, and an online store, It has been the largest publicly traded company in the world by market capitalization, swapping spots with ExxonMobil, and the largest technology company in the world by revenue and profit.As of September 24, 2011, the company had 60,400 permanent full-time employees and 2,900 temporary full-time employees worldwide; its worldwide annual sales totalled $65.23 billion, growing to $108.249 billion in 2011. Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2011.However, the company has received widespread criticism for its contractors' labor, and for its environmental and business practices. Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977,the company was named Apple Computer, Inc. for its first 30 years. The word "Computer" was removed from its name on January 9, 2007, as its traditional focus on personal computers shifted towards consumer electronics.

What is marketing strategy????

Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Marketing strategies serve as the fundamental underpinning of marketing plans designed to fill market needs and reach marketing objectives.Plans and objectives are generally tested for measurable results. Commonly, marketing strategies are developed as multi-year plans, with a tactical plan detailing specific actions to be accomplished in the current year. Time horizons covered by the marketing plan vary by company, by industry, and by nation, however, time horizons are becoming shorter as the speed of change in the environment increases marketing strategies are dynamic and interactive. They are partially planned and partially unplanned. Marketing strategy involves careful scanning of the internal and external environments. Internal environmental factors include the marketing mix, plus performance analysis and strategic constraints. External environmental factors include customer analysis, competitor analysis , target market analysis, as well as evaluation of any elements of the technological, economic, cultural or political/legal environment likely to impact success. A key component of marketing strategy is often to keep marketing in line with a company's overarching mission statement. Once a thorough environmental scan is complete, a strategic plan can be constructed to identify business alternatives, establish challenging goals, determine the optimal marketing mix to attain these goals, and detail implementation. A final step in developing a marketing strategy is to create a plan to monitor progress and a set of contingencies if problems arise in the implementation of the plan

RESEARCH METHODOLOGY: Research objective

T he Proj ect is undert aken t o fulfil t he foll owi ng obj ectives : y T o st udy t he exist ing market i ng strat egies of Apple Inc. f or India n mar ket . T o fi nd out t he flaws of exist i ng mar ket ing strat egi es of Appl e Inc. T o st udy t he mar ket i ng strat egi es of competit ors for India n mar ket T o devi ce new mar keti ng Strat egi es for Appl e Inc. t o penet rat e India n mar ket.

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Research Plan
The flowchart of my research plan is as follows:
Develop a Marketing strategy for APPLE INC. to penetrate Indian market

Collection of secondary data

Analysis of the collected data

Conclusions & Recommendations

Research Design
T he r es ear ch des ign is a nal yt ical cu m des cripti ve. Only secondar y dat a is us ed.

Data collection
S econdar y data will b e coll ect ed fr om Var ious webs it es s uch as mar ket i ngmi nds, Whart on, K ell ogg, li vemi nt &ot her webs it es. In secondary data I will collect information about existing marketing strategies & based on that I will try to develop new strategies for Apple Inc. to penetrate Indian market.