1) Pioneering a truly innovative product:

Neuralink founded by Elon Musk in 2016, seeks to create a device capable of connecting the brain
with computers.

2) Devising a new business model

Uber with its business model where drivers are partners of the platform and not employees as in
traditional companies of this type.

3) Creating a better or cheaper version of an existing product

Wish, a platform that provides services similar to amazon but at the lowest price in the market.

4) Targeting an existing product to new sets of customers

Tesla, a company dedicated to the manufacture of electric cars is targeting a new group of
customers by manufacturing exotic electric cars.