Client: Ac repair Dubai

Executive summary:

AC repair Dubai, a service provider for Air Conditioning related services in Dubai wants to
create an online appeal for their services. This proposal is designed to help AC repair Dubai to
reach more target audience and be able to cater to more clients.

What is AC repair Dubai:

AC repair Dubai is a platform designed to provide Air conditioner related solutions at client’s
door step. The company consists of qualifies and dedicated experts, trained to install, repair and
maintain your Air Conditioner on just one click.

Existing service culture in Dubai:

Currently a vibrant culture of electronic service/repair culture is present in Dubai. Clients

approach the service provider through three basic ways:
1) Personal reference
2) Internet recommendation
3) on ground presence

Current competitors:

More than a dozen companies are operating online for Ac service and repair. Some of the most
prominent ones are:

WeWillFixIt

Social Safe dubai

AC repairs Dubai. Ae

What our brand needs?

Almost all service providers in Dubai have certain amount of digital presence. This allows them
to reach more potential clients and make their brand visible and recognizable for their target
audience. Our brand currently lacks any digital presence. To increase revenue generation of our
brand and to create a reputable service image, The company needs to develop an engaging and
lead generating digital outlook

Major problem

AC service market in Dubai’s digital sphere is filled with competitors. AC repair Dubai will need
to develop and maintain a more authentic and trustworthy image of its brand to keep up with all
existing service providers. The brand has to create its digital outlook from scratch and boost it to
a point where it can beat its competitors reach.

How can Karkao studios help?

Karkao studios is a digital marketing and media agency, working in Gulf region for last three
years. We have been helping service sector corporations to create and project their profile
throughout the gulf. With years of experience in digital marketing and support of our creative
team, Karkao Sudios can lead your brand from its inception phase towards a new era of growth.
We provide all types of branding solutions under one roof, so that our valuable clients can turn
their ideas into real life brands.

Our solution!

Through our experienced and learned digital content creators and market analyzers we can able
you to create a company fit digital outreach that can increase your revenues many folds. For that
purposes, we have divided the proposed solution for your brand, AC repairs Dubai, into three
phases

Phase 1- Creating a Digital presence

a) Why it’s necessary

summers are approaching and in the scorching heat of Dubai, nothing can be more useful
than an Air conditioner. Almost all population of the region will look for their air
conditioners yearly repair and maintenance service. This is the most optimum time to
target audience about our services and work preposition. Unless we have a sound digital
presence, we cannot project our brand’s name and service to potential clients. All our
competitors have existing digital presence ,which will enable them to reach potential
clients faster and more effectively than us.
b) What we offer:
To create a vibrant digital presence, Karkao studio will take following steps for our
brand:

1) Create offsite and onsite content according to Search Engine Optimization

requirements

How will it help my brand?

There are so many companies with great products and services, but if your company is buried in
search results to the point that consumers can't find you online, you essentially don't exist.
Karkao Studios is here to solve that problem through Search Engine Optimization. What is
Search Engine Optimization? Search Engine Optimization, or SEO, is one of the best tools that
companies have in terms of gaining visibility online because it allows them to bring in more
visitors through free, organic search results. The major search engines like Google, Bing, and
Yahoo rank websites based on specific parameters they deem most important and they do so at
no cost to the website owners. In optimizing your website and increasing your ranking in search
engines results, you will gain more visibility and will, in turn, see an increase in visitor traffic to
your website.

How will it be done?

Karkao Studios is dedicated to providing you with the results you need to gain online visibility.
We will conduct a thorough investigation to find out everything there is to know about your
target audience and how we can utilize your website's content to drive traffic and turn your
visitors into paying customers. By listening to you and determining your business needs, we will
put together a successful plan that will help you accomplish your goals and change the way you
do business online.

Here’s what Karkao’s SEO experts will do to assure AC repair Dubai meets its goals:

● Launch a campaign to bring in a stream of new visitors to your website – If

prospects can find you at the top of their search engine results, you can turn them into
buyers. We’ll launch a campaign to improve your rankings and drive visitors to your site.
● Build a framework to sustain a long-term increase in website traffic – We want your
SEO investment to pay off over the long haul, so we’ll base your campaign on ethical
link-building strategies. This framework gives you a sustained increase in traffic, largely
unaffected by changes to search engine algorithms.
● Optimize your SEO campaign to convert your new traffic into customers – A SEO
campaign should produce a tangible return on your investment: new customers. We’ll
manage your campaign for few months after we launch it, making continual
improvements to increase the percentage of your new traffic that turn into paying
customers.

2) Create and maintain a dynamic social media presence:

How will it help my brand?

In today’s day and age, majority of people spend upto several hours on social media. This high
viewership makes social media applications the most desired spaces for setting up a brand’s
name. A high percentage of website traffic and service requests are directly or indirectly
generated through social media applications. Other than boosting up the service requests, it also
helps to create your own brand identity and reorganization

How will it be done?

Karkao studios have been dealing in Social media content creation since its inception. Our
experienced and creative team will create high conversion strategy for your brand that can enable
your company’s services to get into clients digital feed. We have find three social media
platforms for your brand;s presence that can generate more service requests

i. Facebook
Facebook is undoubtedly the biggest social media site of all time. With more than 1
Billion eyes, it is considered the most helpful platform to gain people’s trust and reach
potential clients. In Dubai 77 % people use facebook, which will allow us to reach
thousands of new clients.

Strategy for facebook (Summary)

Our social media team will create a responsive and creative facebook profile page for
your brand. Audience will be engaged through creative graphics, captions and new
services.
Our facebook campaign will focus on three multilayered aspects:
a) Creating a strong base audience through likes
b) Increasing brand’s reach to new potential clients
c) Create lead generation campaigns to let new audiences’ book orders.

ii. LinkedIn
LinkedIn is the most active site for commercial purposes. Almost all Dubai based
businesses and entrepreneurs have LinkedIn account. This site will help us reach
commercial clients

LinkedIn strategy (Summary)

Our social media team will derive a unique and creative strategy for your LinkedIn reach to
ensure these purposes:

a) Increase In connections with big corporations and business profiles

b) Create an identity of our company for commercial AC services
c) Develop a reorganization and trust of our brand amongst commercial entities
iii) Instagram:

Instagarm is another widely recognizable social media application. We can reach to thousands of
new clients through a good instagram presence

Instagram strategy (Summary)

Our instagram strategy will be made after these objectives:

a. Creating an aesthetically pleasant and creative appeal of our service

b. Creating brand’s trust and recognition amongst followers
c. Occupying instagram’s digital space for our service and target location

3) Create an authentic outlook of brand

How will it help my brand?

As a door-to-door service provider of Air Conditioners, trust is a leading factor in our brand’s
growth. When it comes to electronics, clients prefer their trusted service provide over an
unknown one. Once a brand is able to create a recognition of its brand and develop an authentic
outlook of its services, it become easier for it to retain existing client and get more client
referrals. To ensure that, an authentic image of our brand must be created to ensure to
fundamental objectives:

1) Distinction of our brand from other competetors

2) Creating a definite niche of our brand

How it will be done:

Team karkao will ensure that our brand partner, AC repair Dubai, achieves to create a distinct
and easly remember able outlook of its brand. We will create content, graphics and designs to
transform AC repair Dubai, from company to a leading service brand.

To ensure these objectives, we can provide the following services:

Logo design

A logo is the face of a brand. It reflects a brand’s authenticity and value prepositions. It also
serves as your brand identity that can differentiate your brand from others. We at Karkao
production, have an experienced team that can design an attractive logo for your brand that can
ensure to create your brand’s own identity.

Printing designs
Visiting cards and letter heads are one of the basic requirements of every company. We can help
you designing attractive printing designs that can leave your mark in every new person you meet.
Our designs will make your service delivery better from others and help you gain more clients

Brand management

Karkao studios provides all solutions that can turn your company to a high end brand. With our
brand management services, AC repair Dubai will get ahead of all its competitors in few months.

Possible outcomes of these strategies:

Targets:

Possible outcomes and return on investment for AC repair Dubai

a) Creation of an active digital presence
b) Visibility of brand in all digital media platform
c) Upgradation of brand’s placement in internet search results
d) An ability to beat its competitors
e) More than 200% increase in inquiries and service orders
f) Thousands of new audience reach
g) Atleast 2000 base followers
h) A recognition of brand and trust amongst users

Phase -2 Conquering the industry

What should be done!

Creating a digital presence is just the first phase for a business; the next step is to conquer your
industry. As a brand, AC repair Dubai, must have to beat all its competitors and lead the service
in whole dubai region. To achieve this goal a detailed and creative digital marketing is required.

How can we help!

With our wide range of portfolio and long experience, we know every bit of digital marketing in
Gulf. We provide you with most cost efficient marketing strategies that can ensure maximum
return in terms of new clients.

How will it be done?

Our marketing team, consisting of both creative youngsters and experienced senior will devise a
strategy customized for your brand and target audience size. This strategy focus on three things:

1) SEO through Google analytics:

Our SEO experts will continue to evaluate your content performance and generate google
analyctics report on all your digital foot print and conversion. You will be given a detailed
 report of your current performance along with an updated strategy to maximize outcomes for
future content and campaigns.

It will allow you to:

1) Analysis your competitor’s bench mark and preposition to go above them

2) Identification of new key words and prioritization

3) Back link audit of all your online links and searches

4) Content quality review of all your on and off site content

5) Review of your social media outlets and their performance in terms of lead generation

6) Integration to other online content and multiple off site spaces

2) Offsite Digital Marketing:

Offsite digital marketing is one of the most widely use digital advertisement or a brand. It will
not only increase your overall reach and website traffic but also enhance your brand’s visibility
on search engines:

Our digital advertisement team will run three types of advertisement for your brand:

a) Search ads:
Search ads are the most valuable ad for our brand. As an online service provider, we must
have place our brand in top search results. Since he market competition is high and
consumer is generally indifferent, having your name in the top search results can create a
massive impact on our business. To ensure that Google search advertisement will be used
to boost up our brand’s recommendation:

b) Display ads: Display ads or banner ads will allow viewers to see your brands
advertisement on other website. A linkage between your website and the ad will be set up
to ensure a direct opening of your service website with every click. Display ad strategy
will be customized for your brand, AC repair Dubai and will focus on these factors:

1. Keyword Targeting: Google will serve your ads alongside content on websites that
contain any target keywords you define.
2. Demographic Targeting: Allows you to target an audience based on a website or
audience’s basic demographic profile.
3. Placement Targeting: This allows you to choose which website your display ads appear
on. For example, if you’re targeting a fashion audience, you can have your ads display on
specific websites chosen by our analyctics.
 4. Topic Targeting: Allows users to target a group of websites that fit within a certain
topic.
5. Interest Targeting: Google has access to several data-points on its users, which allows
you to serve display ads based on what users are entering into the search engine. These
are then segmented into two further categories

c) Youtube ads:
Youtube is the second biggest search engine after Google, with 1.9 Billion active users.
In Dubai, every person between the age of 14 -45 use youtube regularly. YouTube ads
are in video format, allowing you to properly explain your service and values in an
advertisement
Karkao studios will create a cost efficient and dynamic strategy to run your ads and
generate maximum clicks for website traffic.

Outcomes of offnet advertisement::

1) Extensive increase in Brand’s reach

2) Top placement of your service name in search results
3) Hundreds of new clients and orders
4) Increase in brand’s market visibility

Spending (p/d) Impressions (p/m) Clicks/engagement/orders

(p/m)
10 Dirham (display ad) 2000 40+

1) Social media marketing

A profound social media presence is in itself a source of potential client linkages. All major
service providers in the desired field have some sort of social media presence. We at
karkao can manage the following social media platforms for you:

Social media marketing plan

A specialized and engaging facebook and instagram account will be designed and maintain for
your brand. All posts and designs will be created in a way that can lead to potential clients.
Corporate, commercial entities in Dubai will be specifically targeted for their AC repairs along
with homes.

Along with lead generation, this account will help your brand to create a sense of trust and
reorganization amongst potential clients.

Following campaigns will be run on all three platforms to achieve required outcomes:

Lead Generation: This campaign will take your social media traffic to your website for orders
Conversion: This campaign will help in converting followers into real time clients

Reach: This campaign will increase your brand’s overall reach

Social media advertisement

As per our research you can generate the following viewership from minimum social media
spending

Spending Purpose Results

25 $ (p/m) Reach 10000+
50$ (p/m) Lead generation 100+
25$ (p/m) Instagram reach 5000+
50$ (p/m) Linkedin 1000+
impressions