Staffing Industry

Analytics Offering
Jul 2014

Predictive Real Time Intuitive

Jan 2014
Contents
• About Ma Foi Analytics
• Evolving Trends in Staffing Industry
• Our Staffing Analytics Offering
• Our Team
About Ma Foi Analytics
Ma Foi Analytics – Organization Overview
Tripod of services- The Ma Foi
Advantage
Ma Foi Analytics is a data centric insights advisory firm, which is looking to build outcome
oriented business solutions by combining capabilities in data sciences (analytics, research) & Big
Data Technology ,to help organizations build good strategies , and execute them better.

Promoted by serial entrepreneurs Mr. K Pandiarajan, Mrs. Latha Rajan, it is a part of the Ma Foi
Group which has a stellar legacy of over 20 years. Over this period, the group established itself
as the market leader in HR consulting services and is also known as the pioneer in HR services
space in India.
Co-promoted by Satyakam Mohanty, a career analytics professional, Ma Foi Analytics &
Business Services Pvt Ltd was founded in 2012 with its headquarters in Bangalore and offices in
Chennai & New Delhi.

Has 20+ clients ranging across mid-sized

organizations to SMEs in US, Middle-East &
India Owns a Proprietary in-house Big Data
platform for creating customized apps and
People credentials include previous stints in
analytically powered solutions
premier organizations such as GE, Genpact,
HSBC, HP , Barclays,Infosys, IBM etc

Data Agnostic. Method Agnostic. Outcome Driven.

Staffing Industry
Evolving Landscape
Evolving Trends That Affect Staffing Firms

Temporary is a
Client expectations SOW based pricing Impact of social
permanent
rise as VMS & MSP as opposed to networks, specially
corporate strategy
models evolve hours worked linkedin

Temp to Economic shocks &

Ever increasing
permanent regulatory Tapping the market
competitive
arrangements are pressures lead to for instant labour
pressures
evolving uncertainty

‘Data is the new ammunition in the war for talent’

- Top staffing Executives Tell All, Bull-Horn BI Report

Source: Monster.com, Bullhorn BI report-2013

Our Staffing Analytics Offering
KPIs: Establishing Linkages between Strategy and Results

We begin with defining measurable performance

indicators on metrics that matter the most to the
business.

For instance, in the staffing industry, it is critical to

determine appropriate quantifiable parameters to
evaluate strategies such as sourcing.
S
We enable organizations to
• Identify the right metrics(KPIs)
• Establish measurable goals on KPIs
• Track the Key Performance Indicators
thereby linking business decision making and business
performance
Predictive Analytical Models

Anticipating demand & supply

movements is a key
differentiator for business, more
so for staffing

We build predictive models to

• forecast talent demand
• forecast resource
• read trends & fluctuations
to help your business cater to Date 12-Jun 13-Jun 14-Jun 15-Jun 16-Jun
short term & long term Predicted Openings 9 8 7 9 7
Availability Rate 74% 75% 69% 65% 62%
requirements
Real Time Solutions
We believe speed is of paramount importance in the staffing industry.

We help you gain the speed advantage with real time

features such as

• Trigger reports
• Call to action buttons
• KPI bulletins

to keep all business leaders updated, while still on the

move!
Intuitive & Customizable Dashboards
We recognize the need for disparate strategies for different channels in the staffing industry

Our analytics solutions are customizable to

each unit within your organization,
so that leaders can focus on the
right metrics for their core responsibility
areas and P&Ls
S# Open Resumes by Skill/Level
We build user friendly interfaces
20 80 Skill/Level
compatible to all devices, 32
68 Entry Level Associates
Junior Associates
empowering executives to take 45
Supervisors

critical data driven decisions, 82

Managers
Mid Management

from wherever they are 70 Senior Management

Other
Our Team
Our Operations Leadership

Saty has spent the last decade first as a GE employee working with a wide range of customers globally, helping them create
value in areas like Sales & Marketing Analytics, and Market Research. Saty has spent considerable time in Pharma &
Medical Devices organizations in the US, working in US and India. In his last role, he built Market Research as a new practice
area for Genpact, to build up what would qualify on a standalone basis as a US top 50 research services provider in the last 3
years. He has specialized in Market Research in his masters program and started his career in Market Research with TNS
(now Kantar group) prior to GE/Genpact.
Satyakam Mohanty
Chief Executive

Shobhit has over 10 years of experience in strategic research, sales & marketing enablement and consultative
solution design. He has setup and led research teams supporting initiatives such as Strategy Formulation, Market
Assessment, Competitive Benchmarking, Market Sizing among others. In the past he has worked with leading
organizations such as IBM, Infosys & Genpact.

Shobhit holds an MBA in Marketing from International Management Institute, New Delhi.
Shobhit Bahadur
Head, Research

Ashish has over 10 years of Marketing Analytics experience having worked across both B2C and B2B clients. He has proven
experience in providing consultation across the customer life cycle – covering acquisition, portfolio management and
retention. In the past Ashish has worked with GE and HSBC.

Ashish holds a Masters in Market Research from Mudra Institute of Communications , Ahmedabad

Ashish Rishi
Head, Analytics
 Ashish Rishi <ashish@mafoianalytics.com>
Shobhit Bahadur <shobhit@mafoianalytics.com>