Patagonia

Q1. Based on the information in this video case, provide examples for Patagonia of at least four
strategically required organizational outcomes based on its mission. Which further would be translated
into corporate, business level and functional (HRM) strategies of the company?
Ans. Mission Statement of Patagonia is “W e ’ r e i n bu s i n e s s t o s a ve E ar t h ”
Build the most effective product:
Our criteria for the most effective product rests on perform reparability, foremost, durability.
Among the foremost direct ways that we are able to limit ecological impacts is with product that last
for generations or will be recycled that the materials in them stay in use. Making the most effective
product matters for saving the earth.
Cause no unnecessary damage:
We know that our business activity—from lighting stores to coloring shirts—is a part of the matter.
We tend to work steady to vary our business practices and share what we’ve learned. However we
tend to acknowledge that this can be not enough. We tend to obtain not only to do less harm,
however a lot of good.
Use business to safeguard nature:
The challenges we have a tendency to face as a society need leadership. Once we have a tendency to
determine a problem, we act. We have a tendency to embrace risk and act to safeguard and restore the
stability, integrity and beauty of the web of life.
Not bound by convention:
Our success—and a lot of the fun—lies in developing new ways that to try and do things.
Examples:
1. A high proportion of their materials are made up of recycled materials, together with their polyester,
nylon, and wool.
2. They received the second highest rating within the 2017 ethical Fashion Report that looks at the
payment of the living wage.
3. They are doing not use angora, leather or fur in their product and they publicly advocate for animal
welfare. They use recycled wool and down feather that has been accredited by the world Traceable down
standard.
Corporate Strategies:
GROWTH:
Concentration:
1. Vertical growth; as they are expanding into existing clothing markets from men, women to
children and sports suits to packs and gears.
2. Horizontal growth; they started to procure their own raw material.
Diversification:
1. Concentric diversification: as they are diversifying into product from same core market they
originally were In i.e. clothing

BUSINESS LEVEL STRATEGIES:

1. It is apparent that Patagonia operates with a differentiation strategy in mind. Patagonia is able
to create and sustain a competitive advantage by offering customers unique, quality products.
2. Patagonia also uses cutting-edge technology in developing their products to help sustain a
differentiation strategy in the marketplace. Many of their jackets and pants feature wind and
water resistant technologies to give consumers the best outdoor experience possible. 
FUNCTIONAL STRATEGIES:
1. Managing human capital ; they make best out of everyone
2. Organizational development ; work load is distributed as to develop the organization as per
organizational strategy
3. Compensation; flexible timings, especially for women during labor vacations.
4. Recruitment; it’s a lengthy process as they want a person who matches with the company attitude.
5. Training; every year 60 days off for the environmental internship throughout the world.
Q2. Patagonia has often been selected as one of the country s best places to work. Identify at least four
strategically relevant HR policies and activities that Patagonia has instituted in order to help human
resource management contribute to achieving Patagonia strategic goals. Policy MUST be derived from the
identified HR strategies in question 1 and after reviewing information in video.
Ans.
1. Compensation strategies is been implemented because the employee can go on their chores as
when they complete their day task , especially for women in labor days.
2. Recruitment strategy is as simple as they want a person who resonates the attitude of Patagonia.
3. Training strategy is very a lot of viable in patagonia, everyone is illegible for 60 days off for
environmental internship.
Q4. Which step would you recommend as consultant to HR director of company to enhance
organizational productivity? This suggestion must create a FIT between its HR and corporate level
strategies.
1. Redesigning work; more jobs less body.
2. Outsourcing; cost reduction strategies.
Q5. What characteristics would you use to describe a candidate likely to be hired by Patagonia? How do
these characteristics reflect and support Patagonia’s strategy?
1.Passionate, dedicated, purpose-driven, and committed.