Design Thinking Canvas For: Created:

A structured approach to planning design-led strategy and innovation

People… Storytelling… Vision…

Who will we need to involve? How will we communicate over the course of the project? What will our future look like?

Have we got a compelling vision of the future that everyone Have we determined what we need to communicate, when, and to whom in order Have we got a compelling vision of the future that everyone
believes in and is inspired by? to maintain momentum and support? believes in and is inspired by?
Convey what we are trying to create and why it matters. Identify influential audiences and communication channels throughout the project. Convey what we are trying to create and why it matters.

Problem... Solution...
What problems will we solve? What solutions will we develop?

Have we verified a problem worth solving? Have we validated a solution to the problem?
State the problem(s) we are going to solve. ‘How might we …’ Describe what we will be delivering.

A Potential The Verified The Validated

Opportunity Problem Solution

What do we believe the What is the verified What is the validated
potential problem or problem? How might solution? Describe it in
opportunity to be? we… detail.

Challenges… Uncertain on the opportunity area? Don’t have a verified problem? Return to Don’t have a validated solution? Return Impact…
Perform a ‘Purpose Primer’ exercise. the first box, and explore the Problem to the second box, and explore the
What will we need to address? space. Solution space.
What difference will we make?

Have we identified what might prevent us from achieving our Have we agreed upon measures of success?
vision? Specify how we will measure and report upon impact.
List our key obstacles, areas of potential opportunity and
any enablers.

Discover Define Develop Deliver

Management…
How will we deliver the project and monitor progress?

Have we got an overall project plan in place and the necessary resources?
Identify key milestones, measures, and the people responsible for each.
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