Stakeholders a group of people or organization that
has the same interest or concern with a particular
group.
PRODUCERS OF MEDIA
Authors and journalists deliver news and other
information to the readers, may it be on print or via
the Internet. Editors collaborate with them to ensure
that the material is well organized and free from
content or grammatical errors.
Broadcast media includes TV, radio, and film.
Directors create films, TV programs, and radio shows,
and work alongside talents or performers so that they
could provide viewers with quality shows.
After World War II, the publisher of Time and Life
magazines, Henry Luce requested the president of the
University of Chicago, Robert Hutchins, to form a
commission that would set the proper function of the
media in a new era of democracy. In addition, the
commission was formed in response to the public’s
criticism over media ownership.
GUIDELINES FOR MEDIA PRODUCERS
1. As professionals, they have an obligation to society
to use their freedom of expression responsibly. They
should not abuse this freedom, or use this power for
exploitation or self-interest.
2. They should prioritize the welfare of the society
over their careers.
3. They should present news that is accurate,
objective, and meaningful.
4. They should express unbiased points of view,
comments and criticisms.
5. They should represent marginalized people like the
minority groups.
Code pertain to a set of standards, principles and
policies that practitioners of a particular sector should
observe.
Ethics is a set of values observed by an individual
based on grounded principles.
SPJ CODE OF ETHICS
The members of the society of professional journalists
(SPJ) believe that justice and democracy are important
for the public’s enlightenment. To carry this out
practitioners from their field should observe ethical
journalism.
Ethical journalism ensures that the delivery of
information is accurate, fair, and thorough. The SPJ
cited four principles as the foundation of ethical
journalism so that journalists and practitioners in the
field of media will act with integrity.
1. Seek truth and report it.
Journalists should be honest, fair and, courageous
in gathering, reporting, and interpreting
information.
2. Minimize harm.
Ethical journalists treat sources, subjects, and
colleagues as human being deserving of respect.
3. Act independently.
Journalists should be free of obligation to any
interest other than the public’s right to know.
4. Be accountable and transparent.
Journalists are accountable to their readers.
Listeners, viewers, and each other.
MEDIA LEGISLATION AND REGULATION
Article III Section 4 of the 1987 Constitution:
Bill of rights
- no law shall be passed abridging the freedom of
speech, of expression, or of the press, or the right
of the people peaceably to assemble and petition
the government to redress of grievances.
The Movie and Television Review and Classification
Board (MTRCB) is responsible for screening
television programs and films.
LEGAL, ETHICAL AND SOCIETAL ISSUES IN MEDIA
AND INFORMATION
Fair use refers to the copying of a copyrighted
material, with the purpose of using it for a review,
commentary, critic, or parody.
a fair use is any copying of copyrighted material
done for a limited and “transformative” purpose,
such as to comment upon, criticize, or parody a
copyrighted work. Such uses can be done without
permission from the copyright owner.
Parody refers to a work which ridicules another in
a funny, inoffensive, and non-derogatory manner.
(e.g. meme)
Intellectual Property
Pertains to the output of a person’s intellectual
pursuit, such as his literary and artistic works,
inventions, logos, symbols, and signs.
a work or invention that is the result of creativity,
such as a manuscript or a design, to which one has
rights and for which one may apply for a patent,
copyright, trademark, etc.
Copyright
A copyrighted material is protected by law and cannot
just be used and reproduced without permission.
Patent
Pertains to an exclusive right granted to an invention.
Purpose:
1. Protect an individual’s work and ideas
2. Patent can then hold a value and be sold between
entities.
3. It gives the inventor to say in what happens in
his/her invention.
Condition in which a persom seems to have lost of
controlover an action or behavior, which mental
health practitioners deemed as self destructive.
Cyberbullying
An act where harm is done when the bully tells
something derogatory about someone through
social media.

Trademark
Refers to a specific sign associated with a particular
brand or good or services

Plagiarism
Using another person’s idea in your writing without
giving credit.

Three simple ways to avoid Plagiarism:

Summarize, Quote, Paraphrase.

Netiquette
Denotes the proper attitude that one should observe
when communicating online.

RULES OF NETIQUETTE OR INTERNET ETIQUETTE

1. Observe politeness when responding to or sending
messages.
2. Reply urgently, especially if it is from your superior
at work or a client.
3. Review first the intended message before sending
it.
4. Do not send spam or chain message to your list of
contacts whether they are your family members,
friends or colleagues.
5. Ask permission first before sharing someone’s
personal post, photo, and video on social media.

Digital Divide
The economic, educational and social inequalities
experienced by those who cannot afford to have
computer or internet access.

Virtual Self
One’s representation in the virtual world, which exists
online and is only available when a person is
connected to the internet.

Information Connectivity

Addiction TYPES OF POETRY:

Traditional or Conventional unabridged, contradict, engineer, masquerade,
Follows standard rules of grammar and syntax with a Galilee
regular rhythm and rhyme scheme.
 William Shakespeare, John Milton, John Donne, Dactylic pattern
Alexander Pope, William Wordsworth and John 1 stressed syllable followed by 2 unstressed
Keats. syllables
EXAMPLE:
Modern or Contemporary happiness (HAP-pi-ness)
Avoids rhyme and standard grammatical organization galloping (GAL-lop-ing)
and seeks new ways of expression. fortunate, Saturday, daffodil, murmuring,
It is most often written in free verse and the language rhapsody
is accessible to the common reader.
Spondaic Pattern
POETRY: Arrangement and Structure All syllables have equal stress
EXAMPLE:
LINE Heartbreak
Is fundamental to the perception of poetry, marking “Out, out…”
an important visual distinction from prose. "pen-knife," "ad hoc," "heartburn"

VERSE POETRY: Arrangement and Structure

One single line of a poem arranged in a metrical METER
pattern. Is the number of feet that is in a line of poetry.

STANZA IAMBIC (pentameter)

A group of lines in a poem.
It is a unit of poetic lines. The stanzas within a poem
are separated by blank lines.
Quatrain – a stanza of four lines
Couplet – a stanza of two lines
FOOT
Is a combination of stressed and unstressed syllables
in a line of poetry.
unstressed – light, short syllable
stressed – heavy, long syllable
EXAMPLE:
How do / I love / thee? Let / me count / the ways.
“Sonnet 43”, Elizabeth Barrett Browning
Trochaic poem: a stressed syllable followed by an
unstressed one
Henry Wadsworth Longfellow's
“The Song of Hiawatha”
By the / shining / Big-Sea /-Water, Stood the /
wigwam / of No / komis, Daughter / of the / Moon,
No / komis.

//////////////////////////////////////////////// MELODY
Iambic pattern A poetic chooses words for their sound, as well as
1 unstressed syllable followed by 1 stressed syllable for their meaning.
EXAMPLES: Euphony
repose (re-POSE) Cacophony
belief (be-LIEF)
complete (com-PLETE) Other rhyming terms:
Sight Rhyme
Trochaic Pattern In which two words look alike but don’t sound
1 stressed syllable followed by 1 unstressed alike.
syllable LOVE and JOVE
EXAMPLES: DAUGHTER and LAUGHTER
garland (GAR-land)
speaking(SPEAK-ing) Slant Rhyme
value(VAL-ue) In which two words are nearly rhymed but have a
slight variation in vowel sound.
Anapestic pattern LAKE and FAKE
2 unstressed syllables followed by 1 stressed syllable FACE and PLACE
AGAIN and RAIN
EXAMPLES: Identical Rhyme
on the road In which two words are spelled differently but have
interrupt (in-ter-RUPT) the same pronounciation (homonyms)
TWO and TOO pentameter.
RITE and RIGHT There will be an octave at the beginning and seste
End Rhyme at the end.
In which the rhyming words occur at the end of lines b. Shakespearean (english sonnet)
of poetry. Each of its 14 lines will be written in iambic
Internal Rhyme pentameter.
In which the rhyme occurs inside a line. There will be three quatrains, and will end with a
Let’s BEAT the HEAT couplet.

TYPES OF POETRY:
NARRATIVE
A nondramatic poem which tells a story or presents a
narrative.
DRAMATIC
A Poetry which employs dramatic form or dramatic
techniques as a means of achieving poetic ends.
LYRIC
A brief subjective poem marked by imagination,
melody, and emotion, but strict definition is
impossible.

FORMS OF POETRY:
Ballad
Is a poem that usually tells a story that is similar to a
folktale.
Cinquain Poem
“Cinq” means “five” in french.
Is a special kind of five-line poem with a very strict
form.
Elegy
A poem that is sad and thoughtful, and often said in
lament of a person who has died.
Epic Poem
Is a long narrative poem that is usually about heroic
deeds and events that are intense adventures and
heroic feats.
Epithalamium
A poem that celebrates a wedding and love.
Haiku
A poetic form invented by the Japanese.
It has 3 sections with five, seven and five syllables.
Narrative
A poem that tells a story.
Ode
A long lyric poem with elevated style and tone,
dealing with a single theme.
It is written in praise or celebration of a person, thing,
or event.
Sonnet
In general, sonnets have 14 lines.
Tanaga
Is a Filipino poem that has four lines composed of
seven syllabicated stress.
This kind of poem deals mostly about nature, hope,
family and love.
Different types of sonnets:
a. Petrarchan (italian sonnet)
Each of its 14 lines will be written in iambic