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Apple Inc Strategic Management Implement PDF
Apple Inc Strategic Management Implement PDF
“Strategic Implementation”
Prepared By:
Sobhi Braidy
Submitted To:
Dr. Razan Al-Masri
Semester-Year
Fall 2015-2016
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Subject: Strategic Management of Apple Inc.
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ACKNOWLEDGMENT
The report submitted today is a result of collective efforts, there is so many hands
stand behind completing it, and thanks for the group members who work hard to give
this complete work.
Tough words are inadequate to thank our teacher Dr. Razan Masri for stimulating our
abilities by assigning us this project, and for her help, guidance, and helpful
suggestion, which helping us complete this project in time.
Finally, we hope that this project will be an integrated and successful and to obtain
impress of the audience.
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Abstract
In our project we start by defining what are a management, a global management, and
a strategic management means. And as we know every organization has its own
strategies, so we will talk also on how an organization uses strategies, what are the
types of these strategies, and when, where, and why they are using them.
Our project will focus on Apple Strategies and every type of strategy listed in this
Also on our project we focus on the Implementation process, where it start, what is
the process APPLE Inc. must follow, and how we get a complete Implementation
process. And in order to talk about the Implementation process clearly, we had to talk
on other strategies process so we define and talk briefly on the formulation process,
After we define and talk about some strategies process we start defining and talking
about the role of the strategies in the different departments of APPLE Inc. and how its
affect the function of APPLE positively in the short-run and long-run term.
In the last paragraph we talk about Board of Directors and its role, how their decisions
are affect the company, and we finish our project in a small conclusion about the
benefits of the strategic management and how it positively affect APPLE Inc. with
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Table of Contents
Table of Contents
................................................................................................................................ 1
ACKNOWLEDGMENT................................................................................................ 3
Abstract .......................................................................................................................... 4
Table of Contents ........................................................................................................... 5
List of Figures ................................................................................................................ 7
Outline: .......................................................................................................................... 8
INTRODUCTION ....................................................................................................... 11
Overview of Apple Inc: ............................................................................................... 13
APPLE INC. ................................................................................................................ 13
Strategy Formulation ............................................................................................... 14
Strategy Implementation .......................................................................................... 15
1. Strategy Analysis and Formulation of Apple Inc ................................................ 16
3. SWOT Analysis for Apple Inc. ......................................................................... 17
1. Cost leadership strategy: ............................................................................ 22
Advantages of cost leadership: ............................................................................ 23
Disadvantages of cost leadership: ........................................................................ 24
2. Differentiation Strategy: ............................................................................ 24
3. Integration Strategy: .................................................................................. 26
Environmental scanning: ............................................................................................. 26
Apple using Porter‟s Five Forces Model ................................................................. 27
APPLE in the Market: .................................................................................................. 29
Apple Strategies in the Market ................................................................................ 29
1. Apple Branding Strategy ........................................................................... 29
2. Apple‟s Marketing Mix Strategy (4P‟s): ............................................................. 33
A. Apple‟s Products (Product Mix) ................................................................... 34
B. Apple Distribution Place: .............................................................................. 34
C. Apple‟s Promotions (Promotional Mix)........................................................ 35
D. Apple‟s Prices and Pricing Strategy .............................................................. 35
7P‟s Target Market: ................................................................................................. 36
Importance of strategies in HR Department: ............................................................... 37
We have two types of HR strategies: ....................................................................... 38
Creating an effective structure ................................................................................. 39
The Advantages of an Effective Organizational Structure: ..................................... 39
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Management Information System (MIS) in Human Resource ................................ 40
Apple's HR Strategies: ................................................................................................. 41
7 Essential steps to build an effective HR Department............................................ 41
4P‟s HR Concept: .................................................................................................... 43
APPLE‟s Board of Director ......................................................................................... 43
Role of the BOD: ..................................................................................................... 45
Conclusion: .................................................................................................................. 46
Recommendations: ................................................................................................... 46
References .................................................................................................................... 48
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List of Figures
Figure 1: ....................................................................................................................... 16
Figure 2: ....................................................................................................................... 21
Figure 3: ....................................................................................................................... 22
Figure 4: ....................................................................................................................... 32
Figure 5: ....................................................................................................................... 33
Figure 6: ....................................................................................................................... 37
Figure 7: ....................................................................................................................... 43
Figure 8: ....................................................................................................................... 44
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Outline:
I. Introduction
A. Introduction to Management
C. Apple Inc.
1. Executive Summary
2. Introduction
A. definition
D. internal/external
1. Apple HR strategies
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3. Human Resource Information System
A. Strategic Decisions
VI. Conclusion
Future
B. Recommendation
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INTRODUCTION
The word “Management” defined as four major steps, Planning, Organizing, Leading,
and Controlling, those four steps defined if corporations manage itself in the right
way, but those steps don‟t define the real management completely because the
management include the activities and decisions taken by the CEO‟s or leaders that
affect the way of managing a corporation. And as we know also, the management
But also we cannot say that we are completely defined the management because it‟s
include the “Global Management” that is define how the global companies or the
Multi National Corporation (MNC) managed because it‟s not the same way that we
will change when we talk about the International Management. The International
business internationally and it will be completely different from the local companies
corporation locally or globally they must have a Strategy to keep them in the front and
The Strategies or Strategic Planning are the plans that putted by a CEO or BOD and
affect positively the performance of the corporation in the future, so we can conclude
that the strategic plans are a long-term plans that they must putted to manage a
corporation on the long-term and they must contain expectation about future
competitions, sales growth, unexpected problems that may face the corporation in the
future such as crisis, inflation, deflation etc… also the strategic planning defined as “a
set of managerial decisions and actions that determine the long-run performance of a
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edition, Chapter 1, Page 53, 1st paragraph), it includes environmental scanning,
Objective:
Our project objective is to define what are the real mean of the Strategic Management
and the role of Strategies used in an organization; also we focus on some strategies
process like the Implementation process, define it, and make sure to deliver the right
Purpose:
The general purpose of our project is to put our audience in the action of the strategic
decision taken by a CEO, Board of Director, or even by the Top Managers and how it
formulation that is founded in the mission, or purpose of the organization and tests the
implementation choices and actions of the firm against that mission. The mission
forms the direct basis for the specific targets the firm will select and attempt to
achieve. It also defines the nature, form and extent of evaluation of the firm and its
environment, as well as the nature of the corporate and business level decisions it
makes. Finally the mission defines the conditions by which the firm will determine
the success of its actions.” Our theory has been taken from an online book his name is
B. and Hesterly, W.S 2010. 3rd Edition. Prentice Hall, Upper Saddle River, New
Jersey.
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Overview of Apple Inc:
Apple Inc is a Multi National Corporation hold in the United States of America; it‟s
the 3rd largest technology and services organization and the 2nd largest smart phones
media devices, personal computers and portable digital music players and sells a
variety of related software, services, and peripherals, networking solutions and third-
APPLE INC.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1,
1976. It was incorporated as Apple Computer Inc. on January 3, 1977 and was
renamed to Apple Inc. on January 9, 2007. It was focused firstly on developing and
selling personal computer, other related software product, and the electronic product
such as MP3 Player and the IPod. Apple main products are the IMac, IPod, IPhone,
and the IPad. They are the first company that creates the most successful personal
computer ever, and those are some facts about Apple success that can be calculated in
2012. As Apple first quarter report in 2012: “The Company sold 37.04 million
iPhones in the quarter, representing 128 percent unit growth over the year-ago quarter.
Apple sold 15.43 million iPads during the quarter, a 111 percent unit increase over the
year-ago quarter. The company sold 5.2 million IMacs during the quarter, a 26
percent unit increase over the year-ago quarter. Apple sold 15.4 million iPods, a 21
percent unit decline from the year-ago quarter. The Company posted record quarterly
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revenue of $46.33 billion and record quarterly net profit of $13.06 billion, or $13.87
per diluted share. These results compare to revenue of $26.74 billion and net quarterly
Strategy Formulation
5. Performance Analysis
6. Choice of Strategy
However the process of formulation can begin using the SWOT Analysis method.
Weaknesses, Opportunities, and Threats that are the strategic factors for a company.”
Strategy formulation includes planning and decision making involved a company that
developing their own strategic and long-term plans, and its goals and objectives. The
formulation is to place the force before the real action, is entrepreneurial activity,
emphasize effectiveness, it‟s a rational process, and we have to focus also on that the
formulation require someone with greater skills in logic and be initiative in work. All
these points show how a formulation strategy works in the real world. But after all,
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the formulation will be ineffective if it‟s not followed by the second step The
Implementation.
Strategy Implementation
The Implementation strategy is referred to “the sum total of the activities and choices
required for the execution of a strategic plans.” It is the process in which objectives,
strategies, and policies are put into action after they are formulated. Those are the
successfully.
So we can see now that the implementation and formulation are two consecutive
parts, to do a correct implementation we must firstly have a good work and study the
formulation strategy very well, and without a hard work on implementation the whole
Strategy Formulation includes planning and Strategy Implementation involves all those
decision-making involved in developing means related to executing the strategic
organization’s strategic goals and plans. plans.
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Strategy Formulation is an Entrepreneurial Strategic Implementation is mainly
Activity based on strategic decision- an Administrative Task based on strategic
making. and operational decisions.
Figure 1: Table That show the main differences between Strategy Formulation and
Strategy Implementation and what are their conditions to be done correctly.
In the strategy analysis and formulation we have two important parts that we must
define them before we start our work on analysing and formulating our work.
Those two parts are the Vision Statement and the Mission Statement.
The vision statement is the future vision of an organization on what they must
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"Man is the creator of change in this world. He should be above systems and
Apple goals and objectives are “to obtain stellar products and services within
tight timeframes, at a cost that represents the best possible value to our
Apple has never published any mission statement but these points are quoted from
Tim Cook the CEO of Apple Inc. regarding Apple's business philosophy interview:
i. We believe that we are on the face of the Earth to make great products
iii. We believe that we need to own and control the primary technologies
contribution
vii. We don‟t settle for anything less than excellence in every group in the
company, and we have the self honesty to admit when we're wrong and
Apple SWOT Analysis highlights the most significant Strength that Apple can
use to improve its performance in the market and the Weaknesses and the
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Threats that the company should address it and turn it into strategies can be
used to compete it in the market, also the SWOT analysis show us the
Opportunities that Apple has in the market that differ it from its competitors.
This aspect of Apple SWOT analysis shows the biggest strength that enables
the company to stand in the market and face the threats of other competitors.
Apple is one of the most valuable and strongest brand images in the world, this
point in the swot analysis show that the organization able to introduce in the
market a new product and hit high sales depending on its brand image
strength, also the policy of high prices that followed by Apple, give it the
buyers in the market who will pay any amount putted by Apple to buy their
products, who give it the capability to invest in the R&D more than other
(http://panmore.com/apple-inc-generic-strategy-intensive-growth-strategies),
the rapid innovation allow the organization to stay up-to-date with the latest
This aspect of Apple SWOT analysis shows the weaknesses that affect
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1. Limited distribution network
Due to Apple distribution policy that require on the seller or the distributor to
who want to distribute in it, Apple has put a limitation for the distribution of
their products. Also the high selling prices policy put immediate limit on who
will buy these products and stay only between the people of the medium and
high classes. The low class people who represent the greatest part of the
market stay outside the Apple market segment who will affect negatively on
This aspect of Apple SWOT analysis shows the opportunities that the
organization can use them in order to stay in the front of the market.
To stay the leadership of the technologies market and to stay in the competition
with other competitors, Apple can expand its distribution network so they can
enter with a strong base into new markets. Also the rising of demand for Tablets
that allow it to stay in the competition with other companies. Either they can see
what the needs of the markets and create a new product that differ Apple from its
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company has major opportunities for further growth despite aggressive
competition.
This aspect of Apple SWOT analysis shows the threats facing the company
from various sources such as competitors. Threats can affect negatively on the
financial returns of the company. The most significant threats that are
affecting Apple:
1. Aggressive competition
2. Imitation
Apple competes with firms like Samsung, which also use rapid innovation.
Because of the aggressive competition between the firms it‟s necessary to have
strong fundamentals to maintain the competitive advantage. Also Apple face the
threat of imitation, it‟s easy for any competent company to imitate Apple mobile
design. In addition, the rising cost of the labors in countries where Apple are
located, will face the company with the threat of lower the margin of profit or
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Figure 2: Show the four points of the SWOT Analysis process of Apple Inc.
Porter‟s five factors are the most powerful tools that show the core of the power in a
business or company. Below are the porter‟s five forces factors of Apple Inc.
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Figure 3: Showing Porter’s Five Forces Model at APPLE Inc.
In page 1 and 2 of our project, we define the implementation strategies and we list the
general process used, but Apple Inc. Use a different implementation strategy in which
2. Differentiation Strategy
3. Integration Strategy
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“It‟s a business strategy concept developed by Michael Porter, it‟s describe the ways
to establish the competitive advantage, and in basic words it means the lowest cost of
operation in the industry.” In other way, it‟s having the lowest costs with providing
your products in the same value, which enable the company to compete in the market
cost and overhead control, and cost minimization in the R&D department.
Nowadays, Apple Inc. Use cost leadership strategy by drawing policies and strategies
that‟s aimed to ensuring that the company has the lowest cost producer and distributor
in the market.
Because the lack of information available on the websites and online search engines
we will describe briefly the advantages and disadvantages of the cost leadership
other competitors who invest more to produce a similar quality for the same
product.
B. Increased market share: By earning higher profits, the organization can use
them in increasing their market share and satisfy their customers demand.
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C. Sustainability: During tough economic times, or in a beat down price war in
the market, companies with lower costs of production have a better chance to
In order to have a cost leadership strategy, the company need to reduce the cost of
some of their services such as the customer services who will lead to lose the loyalty
of their customers, and in the other hand, they will reduce the cost of the R&D
department who will lead to the lack in the innovation, and it will affect negatively on
the customers who looking for the up-to-date technologies and innovations.
2. Differentiation Strategy:
Since 1980s Apple has successfully used the differentiation strategy to separate their
product in the market from other competitors‟ products, starting with their mackintosh
Those are the four majors differentiation used by Apple in the market worldwide:
Product Design
design. Products that display a different visual style, include different features
or handle different tasks stand out from those offered by the competition.
strategy since the company's origins. When Apple introduced the iPod,
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Pricing Strategy
consistently fall in the mid-range, but customers are willing to pay that price
for the high quality of the user experience. This pricing strategy runs counter
to that of makers of PC "clones," which put out low-end computers and rely
Retail Outlets
marketplace. While users can purchase PC clones, tablets and mobile phones
limited quantities to "big box" retailers and focusing its retail efforts on its
Apple Stores. For its third-party retailers, Apple uses a "minimum advertised
price" to prevent outlets like Walmart and Best Buy from undercutting the
Brand Loyalty
Apple has been among the most successful technology companies in the
purchase the latest iPhone, download music through iTunes, watch their
favourite television shows on Apple TV and play games on their iPads. The
various arenas.
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“Those four points has been taken from the ehow.com site”
Read more:http://www.ehow.com/way_5815745_apple-differentiation-strategy.html
3. Integration Strategy:
The competition with Apple is difficult that competes with other‟s technology
company, because of the wide range of products line in Apple also with the High-
Tech used in the corporation; allow them to be a difficult competitor in the market.
Also Apple is vertically integrated, it controls all the major critical parts of the chain
used to make and sell products. Apple builds great hardware, owns the core software
experience, optimizes its software for that hardware, equips it with web services
(iTunes and iCloud), and finally controls the selling experience through its own retail
stores.
Beyond that, Apple also has a culture that is completely unique, which is another part
of the reason for its success. Steve Jobs in his many keynotes has pointed out that
Apple‟s approach to products is that they are at the union of liberal arts and
technology. And nobody in the industry so far has been able to match Apple‟s eye for
design.
Environmental scanning:
Environments which a company desires to operate or entre, There are six main
These are social forces, demographic forces, economic forces, technological forces,
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Apple uses environmental scanning to gain business intelligence by tracking
systematically their customers and the use of their product (like purchasing apps,
songs and other product s), allowing apple to obtain information from system
feedback that pushes apple to make quality control adjustments to their marketing
strategies.
With Steve Jobs gone apple‟s carrying on his legacy (innovative and scalable designs)
With limited manufacturers supplying equal product value or quality, Apple is able to
maintain high supplier power. Apple might want to make a few changes to ensure
productivity and profit from both current and future buyer, stopping the dreadful
Environmental Scan basically analyzes and evaluates the internal as well as external
data and factors that affect the organization. Environmental scan involves the
Internal Environment:
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environment which encourages its human resource to become a part of Apple brand
and image. According to Apple's website, its employees love working their because of
Apple works a lot in developing a culture in the corporation that can promote values
which supports its brand image, which is that the customer can expect having new
Apple's internal environmental scan shows that the company is highly devoted to the
R&D, which enables it to access the latest technology in order to allow it be always at
the lead, and its marketing strategy involves the use of celebrities in their
advertisements such as Jamie fox, Samuel Jackson, Selena Gomez… (34 apple
Secrecy can also be seen as strength of their inter-environment because due to this
External Environment:
Considering its external environment, Apple has focused on two major strategies and
tactics: First it has made strategic alliance with IBM, Microsoft, and AT&T, these
alliances are beneficial for Apple as they provide further computer growth to the
company and also guarantee software that are accessible and recognizable to
consumer worldwide.
Secondly, they focus on the strategy to concentrate on internal growth, which they
have implemented by creating new products for the market they have already
developed and by locating new markets as well. The global expansion is important for
Apple as large consumer markets are present in foreign countries where the
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corporation has not started to serve yet, recently the company has opened in the Arab
nation its first store located in the UAE, and introducing the brand new Arabic Siri.
advantage. Marketing strategies includes all basic, short-term, and long-term activities
in the field of marketing that deal with the analysis of the strategic initial situation of a
and therefore contribute to the goals of the company and its marketing objectives.”
Apple Inc. Use the branding strategy in order to compete across several high
competitive markets. They depend on the loyalty of their customers, good reputation,
Since Apple was voted the overall winner of the 2012 CMO survey award for
marketing strategies for the 5th year consecutively, (Apple was named as a winner or
co-winner of the CMO survey for five years consecutive). They has attained high sales
and high market share, and the consumers are well noticed and familiar with the brand
name and its products. So they are willing to pay premium price to buy Apple
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consumer‟s emotions. A strong and familiar brand name will
price.
want it as a daily uses, but they will buy it according to the old
to other customers.
enter the market with a new product line the loyal customers
reputation in the market, and its brand name are familiar with
products.
b. STP Process:
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After the branding strategy created, the company need a further help to
stay in the front, the second step is the STP process. STP is consist of three
the basis of life style, Social class (Upper class, middle class, lower
Apple Segmentation:
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Figure 4: Figure show the Apple market Segmentation
Targeting: It is the second step in the STP process, in which the company
2. One supplier targets all segments with one brand and several products.
Apple uses the second type of targeting, they target all segments with a single brand,
“APPLE” contains several products (like the iPhone, iPad, iPod, and iMac).
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Positioning: It‟s the third and the last step in the STP process. It‟s all about
Apple positioned as a premium brand and price for the customers who look
for a high class relation with the company. This premium price includes all
Apple products.
Therefore Apple create a culture that has differs it from its competitors by
Apple Inc‟s marketing mix indicates how the company matches its business activities
to market conditions. This analysis of the firm‟s marketing mix provides insights
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about how to effectively address market conditions and the competitive landscape
use its marketing mix in globally expanding the business through various channels
and with a growing product mix, along with an array of promotion strategies.
Apple Inc. has continued to expand its product mix. This component of the marketing
mix determines the outputs of the business organization. In Apple‟s case, the
iMac
iPad
iPod
iPhone
Apple TV
Apple Watch
Software
As part of its product development intensive growth strategy, the company continues
to develop new products, such as the Apple electric vehicle, which is under
Apple Stores
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Authorized retailers
Telecom companies
Fulfilments‟ services
Apple‟s marketing mix includes promotion activities that emphasize the premium
Apple‟s case, this component of the marketing mix includes the following elements:
Advertising
Personal Selling
Sales Promotion
Public Relations
Apple‟s marketing mix includes advertising through the company‟s website and
Apple Stores, as well as advertising through other firms, such as technology news
sites. The company also uses personal selling in the form of Apple Store employees
make a purchase. In addition, the company‟s marketing mix involves sales promotion,
Apple uses a premium pricing strategy. In this component of the marketing mix, the
emphasis is on how prices represent the company and its products, while meeting
relatively high prices. This pricing strategy helps maintain the high-end image of the
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company and its products. Another effect of this pricing strategy is that Apple
products attract a smaller market share composed of people from the middle and
prices entail higher profit margins. Thus, Apple‟s marketing mix is aligned to the
This 4 P’s mix strategy article has been taken from panmore.com with the approval of the site
admin “http://panmore.com/apple-inc-marketing-mix-4ps”
So far we have also the full target market in which it‟s known by the 7P‟s target
market
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Figure 6: Show the 7P’s marketing mix
human resources in accordance with the intentions of the organization on the future
direction it wants to take. What emerges from this process is a stream of decisions
over time, which form the pattern adopted by the organization for managing its human
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resources and define the areas in which specific HR strategies need to be developed.
HR strategies will focus on the specific intentions of the organization on what needs
the organization about how its human resources will be managed. They enable the
1) Overarching HR strategies:
Overarching strategies describe the general intentions of the organization about how
people should be managed and developed and what steps should be taken to ensure
that the organization can attract and retain the people it needs and ensure so far as
possible that employees are committed, motivated and engaged. They are likely to be
expressed as broad-brush statements of aims and purpose, which set the scene for
2) Specific HR strategies:
- Talent management – how the organization intends to „win the war for talent‟.
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- Learning and developing – providing an environment in which employees are
to develop new skills. This allows the staff to constantly improve business operations
and ensures that the company maintains a competitive edge required to thrive in a
assessing your company‟s needs. Sustaining the structure involves running events and
1) Facilitates Specialization
Organizational structure facilitates division of work since each boss has specialized
knowledge on his field of work. He has better and accurate knowledge to guide his
subordinates.
This can only be done if an organizational structure is clearly defined and there is
3) Easier Communication
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This simplifies the work of executive employees so that they are not overwhelmed by
software to perform various business tasks at various levels in the organization. Many
management. MIS primarily serves the functions of controlling and decision making
At the managerial level, MIS has three basic levels: operational, middle management
and top management where the information is passed from bottom to top.
That‟s why in today‟s organizations Human Resource is considered as one of the key
human resource function deals with routine activities like attendance recording and
payroll calculations. The operational level activities also include maintaining the
employee records which is used as a basis for strategic layers. With the growing
maintenance of employee related data and generating appropriate reports are the
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Therefore more and more organizations are adopting computer based human resource
MIS for the business organization and show how it helps in taking management
Apple's HR Strategies:
information are an essential tool for managers in the recruitment and evaluation of
human resources in organizations. Since they support the goals and objectives of the
Strategic HR planning is also important from a budgetary point of view so that you
Apple has developed an online recruitment system that allowed the company to offer
special services to their customers, by training a group of people around the globe
with different languages to offer these services for example solving apple account
problems.
With low cost apple manages to relief the pressure on their HQ, by recruiting local
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2. ARTICULATE HR VISION.
Articulate a vision of the HR function that can be shared inside the function to excite
Identify who can do the work (HR, line managers, strategic vendors, staff managers).
Preparing for a specific action plan for accomplishing HR priorities with detailed task
and responsibilities.
7. ENSURE HR COMPETENCIES.
Systems (IS).
functions in a more effective and systematic way using technology. It is the system
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Application of HRIS:
HRIS can be applied in the following areas of HRM:HR planning, staffing, applicant
recruitment and tracking, employee data base development, compensation, Pay roll,
4P’s HR Concept:
Also there is a type of marketing in the HR department in any organization, and also
in Apple in which they try harder to put their employees in the perfect environment so
they can work much easier and harder to attend the needed goals.
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Figure 8: Apple Executive Team
1. Tim Cook : Tim Cook is the CEO of Apple and serves on its Board of
Directors and his was Apple's Chief Operating Officer and was responsible for
management of Apple‟s supply chain, sales activities, and service and support
Caufield & Byers, and a member of Apple, Inc.‟s board of directors. Gore
spends the majority of his time as chairman of The Climate Reality Project, a
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3. Andrea Jung: Is the President and CEO of Grameen America. Ms. Jung
joined Grameen America with the goal of scaling the organization to solve
economic issues for women and their families across the country. Ms. Jung
Powerful Women in the World," and Financial Times' "Top Women in World
Business."
Sugar will serve as the Chair of the Audit and Finance Committee. “Ron is an
engineer at heart, who then became a very successful business leader. We are
very excited to welcome him to Apple‟s Board,” said Steve Jobs, Apple‟s
CEO. “In addition to having been the CEO of a high-tech Fortune 100
company, Ron has a Ph.D. in engineering and has been involved in the
5. Sue Wagner: founding partner and director of BlackRock, has been elected to
The BOD has the right to elect directors, who have a legal duty to represent the
shareholder, and to protect their interests. The board of director has an obligation to
approve all decisions that might affect the long run performance of the corporation.
This means that the corporation is fundamentally governed by the board of directors
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1- Setting corporate strategy, overall direction, mission and vision.
Director must also ensure management‟s adherence to laws and regulations, such as
these dealing with the issuance of securities, insider trading and other conflict of
interest situations.
Conclusion:
Apple is a Multi-National Corporation that affects and can be affected by the market
environment. As you can see from this project, and after we study the formulation of
the strategies by Apple and how they implement them, you can conclude that Apple
use the most knowing strategies in the world that also available in the hands of other
firms, but they differ from other competitors by their implementation strategy. Apple
has a different view toward the strategies available, they doing things in a way that
it‟s difficult to other competitors to stand in the market face to face with Apple.
Apple is one of the leaders industries in the high-tech market that compete with other
MNC‟s in the world such as Samsung, Sony, Microsoft… and to stay in the leadership
they must continue formulate strategies for the long and short run to avoid the
Recommendations:
Here are some problems and recommendations we see that Apple must focus on them:
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1. Cost skimming strategy. Apple uses the skimming strategy in which
they affect negatively their sales in the market and limit their
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References
Introduction:
http://www.managementstudyguide.com/strategic-management-articles.htm
In: 06/11/2015
Body Paragraph:
http://www.managementstudyguide.com/strategy-formulation-process.htm
In:08/11/2015
http://www.managementstudyguide.com/strategy-implementation.htm In:
08/11/2015
http://www.managementstudyguide.com/strategy-formulation-vs-
http://www.strategicmanagementinsight.com/products/swot-analyses/apple-
In: 14/11/2015
In: 14/11/2015
http://www.marketingminds.com.au/apple_branding_strategy.html In:
14/11/2015
http://myndset.com/2014/09/23/apple-brand-marketing-strategy/ In:
27/11/2015
https://burnetteb.wordpress.com/2015/06/25/apple-inc-objectives-and-
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https://prezi.com/lo_cafge3ole/apple-implementation-plan/ In: 29/11/2015
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http://techland.time.com/2011/07/01/why-competing-with-apple-is-so-
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