15.09.

2020

Comment innover radicalement en

mobilisant des contributeurs
externes à l’entreprise ?
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Cristian Santibanez
Lead Marketing Operations & Urban Mobility

+33 6 66 29 41 54
cristian@hyperloop.global

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AGENDA

1. HyperloopTT : l’avènement d’un nouveau

mode de transport de masse
2. La puissance du modèle de contribution
3. Le déclin, non la fin ! Genèse de Lucy
4. Lucy peut-elle ouvrir une troisième voie pour
l’avenir du travail ?
AGENDA

1. HyperloopTT : l’avènement d’un nouveau

mode de transport de masse
2. La puissance du modèle de contribution
3. Le déclin, non la fin ! Genèse de Lucy
4. Lucy peut-elle ouvrir une troisième voie pour
l’avenir du travail ?
5.
20

Origines
● Building a hyperloop (material) VS imagining
and talking about it (imagine)
● Creative talent needs for the Marketing team
Add image
● Freelancers and long-term engagement

The challenges we encountered led us to

consider the limits of our contribution model

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“If employers really think that people are their
greatest asset and that it’s the energy and
creativity of employees that drives innovation,
why do they do so little?”

MICHAEL BALLÉ, JAMES MORGAN, AND DURWARD K. SOBEK II

MIT SLOAN - MANAGEMENT REVIEW
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Comment
devient-on
contributeur ?
(1)

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Comment devient-on contributeur ? (2)

OFFER LETTER
Jelly halvah jujubes carrot cake danish chocolate. Halvah
brownie marshmallow. Gingerbread cupcake liquorice biscuit
tart. Dragée chocolate cake toffee gummi bears cake chocolate
bonbon sweet roll jelly.

Wafer powder jujubes. Gummi bears carrot cake chocolate cake

topping jelly beans gingerbread toffee gummies. Tiramisu
macaroon tootsie roll chocolate bar caramels. Dragée bonbon

3-WEEK ONBOARDING
bonbon oat cake candy.

Jelly beans jelly beans halvah dragée. Candy cake caramels

jelly. Cake chocolate bar candy cotton candy cookie gummies.

Marshmallow danish candy lemon drops tiramisu. Danish

fruitcake jujubes icing candy cupcake donut. Halvah cupcake
icing oat cake tiramisu icing. Sweet sweet roll cake oat cake.

Cheesecake cotton candy sesame snaps caramels. Pie halvah

oat cake pie marshmallow. Marshmallow topping cheesecake
pudding.

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Comment devient-on contributeur ? (3)

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Exemples de contributions

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Outils (2017)

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Our contribution FOR INDIVIDUAL CONTRIBUTORS (HOUR & PROJECT)

model today ●
●
Legal framework to work with us and get paid in stock options
Report hours, give and receive feedback
● Engage with HyperloopTT and other contributors

FOR HYPERLEADERS / EMPLOYEES

● Legal framework to recruit talent
● Validate hours reported and collect feedback
● Engage with the community

FOR HR AND FINANCE

● Manage contributor legal status
● Keep financials up to date and pay stock options
● Export HR data

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AGENDA

1. HyperloopTT : l’avènement d’un nouveau

mode de transport de masse
2. La puissance du modèle de contribution
3. Le déclin, non la fin ! Genèse de Lucy
4. Lucy peut-elle ouvrir une troisième voie pour
l’avenir du travail ?
32

Etape 1 :
comprendre ce
qu’il se passe

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PLE
DAT
A
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FIRST LOOP

Contributor End of Project

journeys SECOND LOOP

No task at start
● To understand how to keep
contributors engaged and maximise
activity, we took a growth approach.
THIRD LOOP
● The central question became: how do Project churn
we maximise retention?
● To answer it, we mapped the
Contributor journey and created four
retention loops + identified metrics FOURTH LOOP
we need No more projects

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 OUR VISION

We want to build the right digital environment to take

full advantage of our distributed workforce model

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User Personas
CONTRIBUTOR

HYPERLEADER

HR / FINANCE

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 V1 (= TODAY BUT ONLINE) LATER VERSIONS

DESIRES ● He feels inspired by HyperloopTT and what we are trying to achieve.

● He wants to feel like he is a part of something much bigger than him.

41

NEEDS ● Report hours contributed every ● Manage his contribution (how

User Personas ●
week to earn stock options

Manage his contribution (how

much are my stock options
estimated to be worth?)

many hours have I contributed? ● Team feedback and progress.

How many stock options have I
earned? Etc.)
CONTRIBUTOR ● Get a sense of general progress,
feedback, and what the team he is
a part of is up to
Encourage competitive
collaboration.
● Access information on Projects
that he has helped / is helping with,
beyond individual contributions

● Ensure his personal information ● Find new opportunities to

is up to date contribute, beyond his own team,
using his skills
HYPERLEADER ● Ask questions about his
Contribution and the company in ● Receive information:
general
○ Alerts regarding Tasks,
Projects, or other
Company-related news

○ Portal updates (new version

HR / FINANCE release, new functionalities,
etc.)

Beyond V1, we will collect user feedback

to define product roadmap.

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42
V1 (= TODAY BUT ONLINE) LATER VERSIONS

User Personas DESIRES ● She loves our distributed workforce model. She feels proud to be building it.

● She wants to reduce cash expenses and efficiently involve contributors in

projects.

● She wants to keep contributors engaged and happy.

CONTRIBUTOR
NEEDS ● Review Contributions reported to ● Find Contributors who can help
approve or reject them with existing Projects based on
their top skills
● Get actionable feedback from her
Team Contributors to ensure ● Request support from the
HYPERLEADER progress Contributor community for a Task

● [ NEW ] Monitor Team activity ● Push information to Contributor

over time to ensure contributions community
are realistic
● Improve budget control: from an
● [ NEW ] Monitor Team open world to a world with budget
engagement to ensure allocation.
HR / FINANCE expectations are met

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 V1 (= TODAY BUT ONLINE) LATER VERSIONS

DESIRES ● She loves our distributed workforce model. She feels proud to be building it.

● She wants to reduce cash expenses and efficiently involve contributors in

projects.
43
● She wants to keep contributors engaged and happy.

User Personas ●

●
She wants to manage stock options and create reports in a simple manner

She wants to manage contributor and employee information easily

NEEDS ● Review Contributions reported to ● Find Contributors who can help

approve or reject them
CONTRIBUTOR
● Get actionable feedback from her
Team Contributors to ensure
progress
with existing Projects based on
their top skills
● Request support from the
Contributor community for a Task

● [ NEW ] Monitor Team activity ● Push information to Contributor

over time to ensure contributions community
HYPERLEADER are realistic
● Improve budget control: from an
● [ NEW ] Monitor Team open world to a world with budget
engagement to ensure allocation.
expectations are met
● Manage Teams
● Activate / deactivate new
contributors ● Manage Affiliation
HR / FINANCE
● Edit, export and delete user
information (GDPR)
= Hyperleaders with special ● Export data (financial and HR)
admin rights

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Automation
Tools

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FIRST LOOP

End of project
Objectives :

-Gather insights at the end of each

project from contributors

-Understand what could fits their needs

and skills next

In practice:

-Bob and Kelly were actively

contributing to a project. It came to an
end.
-Hyperleader doesn’t want Kelly to
receive the loop, a box is checked in
Kelly’s profile in the portal.
+1Day: Bob receives an email asking for
feedbacks. No reaction
+7Days: Follow up email. Bob answers
the form. Answers are sent to
hyperleader. End of the loop

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AGENDA

1. HyperloopTT : l’avènement d’un nouveau

mode de transport de masse
2. La puissance du modèle de contribution
3. Le déclin, non la fin ! Genèse de Lucy
4. Lucy peut-elle ouvrir une troisième voie pour
l’avenir du travail ?
>> TRY IT LIVE <<

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48

Beyond v1
● Affiliation logic (or the end of the
open bar logic)

● Marketplace:
○ Find and enroll talent
○ Post publicly available Tasks

● Engagement loops

● White-label digital product

● Use case: alternative currencies?

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 1. Use meaning/purpose to engage

2. Focus on users and reduce friction

Conclusion
3. Use technology to empower humans
(not the other way around)
Merci !

www.hyperlooptt.com

Cristian Santibanez
Lead Marketing Operations & Urban Mobility

+33 6 66 29 41 54
cristian@hyperloop.global