Expected Results

1. An itemized budget listing the cost of recommended marketing activities.

2. A forecast of incremental sales.

In the first quarter we are expecting sales of around 10000 coffee and rental books will be around
1000 and other service will be based upon the season.

3. A pro forma that includes the following:

a. Gross sales

Gross sale will be around 50000 in first month then in next month it would increase up to 60K to 70K.

b. Selling cost.

Selling cost will be around starting from Rs 30 to 150 based upon the demand.

c. Net sale

Since it is a startup we are expecting net sales of around 2000 coffee and renting around 200 books.

d. Less: cost of sales.

Still need to figure out as plan is in progress.

e. Gross margin.

It will be decided once we have cost of sales.

f. Variable costs related to the marketing plan.

Variable cost will be around 55K for the first month.

g. Net contribution.

Since the budget is around 5 lac so we will be contributing 3 lac for the very first month to see the
output