· Growing urbanization coupled with increasing

working women base across the globe is the key

factor driving the growth of the market. The demand
for lipsticks has grown substantially among women
owing to their escalating purchasing power along
with the growing consciousness about physical
appearance.

Market Segmentation by Product Type: -

Satin/Sheer Matte
Crème Glossy
Natural Metallic
Luminous
Shimmer/Pearl/Frost

Market Segmentation by Age: -

On the basis of the age group, 18-30 years hold the
biggest market share. Other age groups are under 18
years, 30-40 years, 40-50 years and above 50 years. The
biggest advantage about the 18 - 25 years old woman is
that she is media and technologically savvy. The Internet,
social media, and mobile applications are the biggest
tools for companies to reach out to their client.
 
Market Segmentation by Distribution Channel:
-
Departmental Stores
Supermarkets/Hypermarkets
Online Cosmetic Stores
Convenience Stores Others (parlours
and grocery stores)