311 CW1 ASSESSMENT GUIDE – 2020/21

Task:
Title: The Global Marketplace
In groups you are required to give a 20 min presentation on the strategic importance and impact
of growing a global organisation. Your group should choose an UK based organisation (which is
operating in other countries as well) and critically discuss the range of strategies and analytical
tools used by them to maintain and grow their market share. This should be supported with an
individual 750 word report. Your choice of organisation should be agreed with your tutor during
Tutorial. In this presentation and report you should cover learning outcomes 1, 2, and 3.

Format/Expectations:
• Brief general Introduction
• Background of your chosen company (This MUST be a global company that
operates in the UK also)
3.0 Globalisation
• Importance of Globalisation
3.2 Impact of Global Trade and Globalisation in general
3.3 Impact of Globalisation on your chosen company and the UK Economy
4.0 Concepts, Analytical Tools & Theories of International Business
4.1 Critical Analysis of PESTLE
4.2 International Business Theories
4.2.1 Critical Analysis of Comparative Advantage or any other international trade theory.
Critique the theories you reckon used by your chosen company.
5.0 International Business Strategies
5.1 Critical Evaluation of International Business Strategies
5.2 Entry Mode strategy Into International Business
5.3 Recommendation
6.0 Conclusion
7.0 References
NOTE: • Each group should be limited to maximum of 4 members
• Please also watch video on CW1 Submission which is available on Aula
• Individual report of 750 words is t based on the group work, hence must
address the relevant LOs as enumerated above.
• Every group member is expected to present on the day.
• Lecturers will arrange Presentation slots with their respective Groups