Advertising is very important in the market; every company will invest a lot of money in

advertising. I think it’s because of advertising’s many functions.

Generally speaking, advertising has seven functions, as follows:

Identifying Brands
Products, services and ideas are sold through businesses that are differentiated by their
brand identities. Brand identity is communicated to the public via advertising.

Information
Advertising supplies the necessary information to consumers so that they know what is
available and where to buy it.

Persuasion
Powerful, visual advertising presentations compel consumers to purchase goods, services
and ideas as a way to achieve emotional fulfillment. Persuasion is the core mission of
advertising.

Previewing New Trends

Previews about the virtues of new products, services and ideas motivate consumers to
obtain them because they don’t want to be left out.

Demand
The demand generated by advertising, public relations, and sales promotion “pulls” the
goods or services through channels of distribution, notes “Reference for Business.”

Customer Base
Consistent quality advertising increases consumer loyalty for a product, service or idea.

Pricing
Advertising displays consumer goods with competitive prices relative to the current market,
thus educating consumers about what things should cost.

Amongst those seven functions, the persuasion function is the core mission of advertising.
In short, this function is to sell products to consumers. But why do consumers buy those
products after they see advertising, and what is the process of decision-making?

We can separate products into two groups: common products and luxury products. First,
let’s talk about common products advertising. Many successful companies will use
psychological hints in their advertising. For example, most people buy toothpaste not
because toothpaste can give you white teeth, but because white teeth can make you more
attractive. The key point is that advertising gives consumers a new “fact”: white teeth equals
attractiveness. But the effect will not show in a short-term, because many people do not
believe it. After a period of time, the advertising will give consumers a psychological hint,
which will let consumers believe it is true. Then, they will buy it. When most consumers do
not refuse this idea, it will become a “fact”. At the same time, the company earns money.

For luxury products, it is totally different that with common products, because luxury
products just have a few numbers of consumers who can afford them. But those consumers
will be the loyal consumers, because luxury products demonstrate those consumers’ higher
social position and class. Also, luxury products have a lot of potential consumers who
cannot afford them. Because rich people will give them purchase predisposition, when they
can afford it, they will buy these luxury products because some of them want to – through
buying luxury – prove their success and act as loyal consumers. So, most of luxury brands
do not have very many slogans in their advertising because they do not need them.
s a country we have been steadily
moving forward since
independence, in this path
forward, the participation of
people of all walks of life is the
power of interval. It will be more
quick and beautiful to move
forward if we can correct or
change our social and emotional
mistakes. In order to make people
aware and motivated to build a
country that is pure and beautiful
instead of the wrong ones, we
plan to launch a CSR campaign
called Berger Bangladesh Ltd
called 'Color Change Color'. There
will be beautiful and fancy
pictures and slogans on public
awareness on the huge structures
 or walls in cities across the
country. At the same time, the
beauty of the city will increase
and people will be aware,
beautiful will be around it, the
country will be colorful.

"Wrong bodle rongin kori" means making the world colorful by changing the wrongs, both
social and intellectual. By breaking the outdoor advertising clutter, we have used the walls of
buildings as canvas and draw artworks on them regarding different social issues.

Outdoor advertisement created by Third Eye Solutions, Bangladesh for Berger, within the
categories: Industrial, Agriculture, Other.

Caption
Awareness should be spread in order to eradicate the wrongs and bring out the beauty of
mankind and cities. Huge murals and slogans are painted onto the walls across the cities in order
to have the voice heard. Let purity spread through the touch of art.

Canvas for awareness and

change
Wall art is not merely just a tool for decoration, but can also be an effective medium to convey
messages and raise awareness on social issues. Keeping this in mind, Berger Paints Limited
Bangladesh has taken a unique intiative to raise awareness regarding urban tree plantation,
familial and social norms, and a beautiful childhood. Their campaign was titled 'Wrong Bodle
Rongin Kori,' meaning creating a colourful world by changing the wrongs, both socially and
intellectually.
A different take on outdoor advertising, the campaign was carried from September, 2019 to
January, 2020, by painting awareness messages on the walls of Rampura, Nadda, Shahjadpur,
Banani Chairmanbari, Kemal Ataturk Avenue and Mirpur in Dhaka. Earlier, Berger had held
similar campaigns in the city of Khulna and Chattogram as well.

Berger’s Wrong Bodle Rongin Kori

Another creative project started this year. This time by Berger Paints. They painted the whole side of large
buildings in different parts of Chattagram city. These massive paintings contain ethical messages concerning
different social and environmental issues in Bangladesh

Very much like the RFL campaign, it forced impacts from two points of view.

An advertisement with the size of a five-story building is almost impossible to miss. And the engraved
message added to the moral value increasing Berger’s reputation as a brand.

“Wrong bodle rongin kori” means making the world colorful by changing the wrongs, both social and
intellectual. By breaking the outdoor advertising clutter, we have used the walls of buildings as canvas
and draw artworks on them regarding different social issues.