Jenith A.

Viña
International Business – 1st Sem 2019-2020

PROTESTING GLOBALIZATION IN FRANCE

1. Time context: May 2001

2. VIEWPOINT: MAYOR
3. CENTRAL PROBLEM: Pull out project by winemaker Robert Mondavi for globalization
4. OBJECTIVES:
Most Objectives
a. To push through with the project to convert wooded hillside to vineyard
b. To convince the newly elected mayor to approve the project
c. To provide thorough explanation to environmental group

Want Objectives
a. To provide more jobs and generate more income to the residents in town
b. To provide a better community
c. To become a known community in producing good taste wine around Europe as well as in US.

5. AREAS OF CONSIDERATION:
A. Town Mayor
B. Environmentalist group
C. Economic team
D. Anti-Globalization group
E. Benefits to the community
F. Income
G. Jobs
6. ALTERNATIVE COURSE OF ACTION
1. A talk or meeting must be held between the new mayor Manuel Diaz, Winemaker Robert Mondavi,
Environmentalist group.
ADVANTAGES:
A. To know the stand of each party
B. To review the contents of the agreement
C. To know how the town or community can benefit from the project

DISADVANTAGES:
A. ADDITIONAL EXPENSES
B. Additional time
C. More ideas, more discussions

2. Robert Mondavi should seek a meeting from national group like the Economic team in the Region
ADVANTAGES:
A. As economic team has more passion when it comes to income generation in certain areas, they
can explain it further to the newly elected mayor.
b. To provide the pros and cons of the vineyard project
c. Economist focuses more on the income side

DISADVANTAGES:
A. Additional Cost
B. Additional time
C. Additional manpower
 3. Present a long-term plan to the newly elected mayor, environmental group, anti-globalization
group and economic team.
ADVANTAGES:
A. Each party has full comprehension on the effect of the vineyard project to the whole community
B. Broaden the scope and benefits of the project
C. A win-win situation to the whole party

DISADVANTAGES:
A. More groups, more discussions, more chaos
B. Additional Cost
C. Additional time, manpower

7. RECOMMENDATION: ACA NO. 3

8. PLAN OF ACTION
1. Formulation of win-win situation to the whole community
2. To earn the trust of the newly elected mayor
3. To provide social corporate responsibility
4. To prioritize the employment of the people from the community
5. To create a mini park that could replace the wooded hillside that will be converted to vineyard