apple

Ethics
to
Culture
When Apple started getting more and more
demanding in terms of productivity, the
business demanded more employees.

Jobs had to keep a strict employment hiring

process in order to preserve the innovativity in
the company.

The strict business environment kept the

business going into what we know what Apple
is today.
1. 2. 3.
Apple is known to Since the working Steve Jobs was a
have a very strict environment was very competitive and
business harsh and very strict, combative person.
employment system. each employee is
considered to be at He challenged his

Ethics
This strict working the top of their craft.
employees on their
culture started loyalty and
under Steve Jobs. Jobs fired the people dedication.
whom he thought

to
He demanded that were not useful to This became a
the employees have the company's culture to push the
to match the successes.  employees into
striving for the best

Culture
innovative and
creativity of Jobs or This boosted the innovative
Wozniak in order to competitiveness of contributions.
run a successful each employee to
business  strive for their
highest
Innovation
to
Change
Due to the many technological advancements, Apple
technically didn’t invent the computer or the phone
because most of technology was purchased from other
companies and existed prior to the creation of the Apple
computers.

Wozniak and Jobs dreamed of creating user friendly

easy usage computers.

Wozniak and Jobs changed the structure of computers

and devices to fit with their theme of innovative,
relatively inexpensive, and user friendly.
1. 2. 3.
The creation of the After their After the creation of
Altair 8800, improvement of a the GUI, (Graphic
containing the new smaller and more User Interface)
microchip, pushed compact which allows the
Wozniak and Jobs to motherboard. Jobs user to interact with

Innovation
create their very pushed for proper icons on the screen,
own microcomputer. casing.  by Xerox, Jobs
bought the GUI and
Using the invention They went for plastic attached it to the

to
of the microchip,
they set out to
casing due to its
relative cheapness
motherboard.

create the very first and lightweight feel.  They called this

Change
microcomputer advancement, Apple
(technically just the In technological Lisa, the GUI made it
motherboard) called advancements, they easier to locate and
the Apple I, which is made a colored work with for the
more compact than display for the user, it was
the Altair. monitor (not considered the very
included at the first small desktop
time). computer.
Strategy
to
Globalisation
Although Apple is already globalized, they still
wanted more suppliers and factories all over the
world.

To do this Apple has to further globalisation so

that they can make a higher income.

Their strategy to do that is to work on product

development so that Apple products will have a
bigger market therefore needing more factories
and suppliers.
1. 2. 3.
Since their constant Their products Despite the high
product create such a big prices for the
development impact due to their products, the
created higher marketing and their customer loyalty
demand for each innovative didn't change

Strategy
product, they used technology, the regardless.
more global demand across the
manufacturing globe. This pattern also
locations to happened within the

to
maximise Their unique global market.
manufacturing and features creates
minimise cost. interest from the Their marketing and
market and creates their unique

Globalisation
This allowed the

in different
minimal competition
opening of branches in terms of
technology systems
(iOS system).
features created a
loyal market which
continues to grow
each day, allowing a
countries.
steady profit.