Model College TYBMS- Marketing Retail Management Vijay Bhojwani

Sem VI

RETAIL MANAGEMENT
UNIT 1- RETAIL MANAEGEMENT – AN OVERVIEW
1) _______ process integration aims to eliminate redundancies inconsistencies among the multiple
processes that an organization uses to conduct its day to day activities
(a) Business
(b) Customer
(c) Sales
(d) Profit

2) ________ is an electronic communication system that provides standards for exchanging data via any
electronic means.
(a) MIS
(b) EDI
(c) E-commerce
(d) (d) E – Retailing

3) An ________ system is used by retailers for displaying product pricing on shelves.

(a) MIS
(b) EDI
(c) ESL
(d) E – Retailing

4) ________ has today become a major business model in the retailing industry.
(a) Retailing
(b) Sales
(c) Franchising
(d) Profit

5) A franchise business eliminates the risk of ________ from a completely new business.
(a) Learning
(b) Practising
(c) Achieving
(d) Acquiring

6) Many retailers across the world run ongoing recycling programmes to encourage consumers to return
items that are _______
(a)No longer use
(b) In use
(c) Sometime use
(d) None of the above

7) ________ is a major component of solid waste that a retailer generates in the environment.
(a) Branding
(b) Labelling
(c) Packaging
(d) Naming
Model College TYBMS- Marketing Retail Management Vijay Bhojwani
Sem VI
8) _________ identifies the items using a tag, which is made up of a microchip with a coiled antenna, and
a reader with an antenna.
(a) Electronic surveillance
(b) EDI
(c) FDI
(d) RFID

9) An _________ is a system used by retailers to display product price and information on the shelves.
(a) Electronic surveillance
(b) Electronic shelf
(c) EDI
(D) FDI

10) _________ is a form of foreign investment which comes in form of physical set up of plant in the
country where investor wishes to invest.
(a) FII
(b) FPI
(c) FDI
(d) IIP

11) ___________ is the most preferred mode through which foreign players have entered the Indian market.
It is the easiest route to enter the Indian market.
(a) FII
(b)Franchising
(c) FDI
(d) IIP

12) _________ is a powerful tool for retail supply chain management.

(a)Data Mining
(b) Data Structuring
(c) Data Management
(d) None of them

13) A wireless ________ can enable secure voice communication that is free from interference, operates in
unlicensed spectrum, and is encrypted to prevent eaves dropping.
(a) RAM
(b) ROM
(c) LAN
(d) Router

14) _________ is the use of electronic and digital equipment for monitoring retail stores in the form of
CCTV equipment.
(a) Electronic surveillance
(b)RFID
(c) EDI
(d)FDI
15) Retail is the _________ stage of any economic activity.
(a) First
(b) Last
(c) mid
(d)Random
Model College TYBMS- Marketing Retail Management Vijay Bhojwani
Sem VI

16) Marketers see the process of retailing as a necessary part of their overall _______ strategy.
(a) distribution
(b) production
(c) purchasing
(d) stocking

17) McDonalds is an example of ______ franchise.

(a) product
(b) manufacturing
(c) business format
(d) Social

18) _______ retailers purchase manufacturers' seconds, overruns or off seasons at a deep discount.
(a) General
(b) Off price
(c) catalogue
(d) Franchisee

19) A ______ is a large, self-service retail food store offering groceries, meat as well as some non-food
items, such as health and beauty products and general merchandise.
(a) Kiryana store
(b) Hyper market
(c) Supermarket
(d) Convenience store

20) A _______ stock items ranging from groceries, hardware, and sports equipment to furniture and
appliances to computers and electronics
(a) kiryana store,
(b) hyper market,
(c) supermarket
(d) discount store

21) A _______ store stocks a particular type of merchandise only.

(a) Convenience
(b) Specialty
(c) Departmental
(d) Discount store

22) _______ is defined as the exchange of business information, through standard interfaces, by using
computers.
(a)Bar coding
(b) Electronic label
(c) Electronic Data Interchange
(d) RFID
Model College TYBMS- Marketing Retail Management Vijay Bhojwani
Sem VI
23) The _______ has been developed and managed on an international basis enabling compatibility for
imported and exported goods.
(a) Electronic Data Interchange
(b) European Article number
(c) Bar code
(d) ERP

24) _______ is fast transforming the way business is being conducted and monitored across the supply
chain.
(a) Radio Frequency Identification Device
(b) Electronic Label
(c)Electronic surveillance
(d) Enterprise Resource Planning

25) Radio Frequency Identification was invented in 1948 by _______

(a) Henry Fayol,
(b) Harry German
(c) Harry Stockman
(d) F.W. Taylor

26) The ________ owns the trademark/ product/ service and licenses the trademark to another party.
(a) Franchisor
(b) Franchisee
(c) Franchise
(d) Entrepreneur

27) The word 'retail' is derived from the _______ word Retaillier which means 'to cut a piece off' or 'to
break bulk'
(a) German
(b) French
(c) Greek
(d) Spanish

28) _______ consists of all activities involved in the marketing of goods and services.
(a) Retailing
(b) Selling
(c) Manufacturing
(d) Sourcing

29) Retailing involves a direct interaction with _______ of goods or services in the value chain
(a) Distributors
(b) end users
(c) suppliers
(d) None of them
Model College TYBMS- Marketing Retail Management Vijay Bhojwani
Sem VI
30) _______ of retail stores plays an important role compared to other business units.
(a) Interior
(b) Exterior
(c) Location
(d) Furniture and Fixtures

31) _______ perform important functions that increases the value of the products and services they sell to
consumers.
(a)Retailers
(b) Suppliers
(c) Stockist
(d) Distributors

(32) ______ is basically a method of managing the retail business with an intention of improvising the sales and
profits of a category.
(a) Vendor Management
(b) Category management
(c) Demand forecasting
(d) Procurement

33) _______ is the formulation of methodologies and tools that help businesses handle customer relationships
in a practical and a structured way.
(a) CRM
(b) ERP
(c) ESL
(d) None of them

34) ________ is the management and control by an entity, of a third party which supplies goods and services to
that entity.
(a) Category Management
(b) Vendor management
(c) Sales Management
(d) Store Managament

35) _______ refers to the traditional formats of low-cost retailing.

(a) Organised retailing
(b) Unorganised retailing
(c) Self retailing
(d) Official retailing

36) ________refers to trading activities undertaken by licensed retailers, that is, those who are registered for
sales tax, income tax etc.
(a)Organised retailing
(b) Unorganised retailing
(c) Self retailing
(d) Official retailing
Model College TYBMS- Marketing Retail Management Vijay Bhojwani
Sem VI
37) _______ is the sale of goods and services through the Internet.
(a) Store Retailing
(b) Catalogue Retailing
(c) Quick Retailing
(d) Electronic retailing

38) _____ refers to the technology of the production, storage and communication of information using
computers and micro-electronics.
(a) I.T.
(b) Sales
(c) Production
(d) Supply

39) RFID stands for ________ Frequency Identification Device.

(a) Remote
(b) Radio
(c) Real
(d) Random

40) _______ means sale of goods or commodities in small quantities directly to consumers.
(a) Wholesale
(b) Distribution
(c) Retail
(d) Direct Marketing

41) Retailers sell in ______ quantities as they sell directly to the final consumers.
(a) large
(b) small
(c) medium
(d) fixed

42) The _______ has direct links with the manufacturer and buys goods directly from him.
(a) Retailer
(b) Wholesaler
(c) Consumer
(d) Raw material Supplier

43) ______ industry is one of the fastest changing and vibrant industries in the world.
(a) Manufacturing
(b) Retail
(c) Wholesale
(d) Textile

44) ________ retail sector is holding the larger share of the retail market.
(a) Organised
(b) Unorganised
(c) Small
(d) Large
Model College TYBMS- Marketing Retail Management Vijay Bhojwani
Sem VI
45) For _______ based retailers a store’s physical layout is an important component in creating a retail
experience that will attract customers.
(a) Non- Store
(b) Store
(c) Public
(d) Private

46) Retail management comprises of _______ of goods and services to the consumer
(a) Marketing
(b) Selling
(c) Advertising
(d) All of the above

47) _______ has initially used 15th August and 26th January as days for giant sales.
(a) Pantaloons
(b) D Mart
(c) Big Bazaar
(d) Zara

48) Local kiryanas, General stores, Hawkers, Paan Bidi shops are a part of _______ sector
(a) Organised
(b) Service
(c) Unorganised
(d) None of them

49) Using more than one channel for selling of the goods to the customer is known as _______ retailing.
(a) Dual
(b) Multi
(c) Versatile
(d) Combine

50) Direct mail, Catalogue marketing and telemarketing are ______ form of marketing.
(a) Niche
(b) Speciality
(c) Digital
(d) Direct

51) _______ stores is a large retail offering wide variety of products under one roof separated by different
departments.
(a) Speciality
(b) Convenience
(c) Departmental
(d) Non store

52) ______ stores are relatively small store located near residential area, open long hours, seven days a week.
(a) Convenience
(b) Departmental
(c) Speciality
(d) Non Store
Model College TYBMS- Marketing Retail Management Vijay Bhojwani
Sem VI
53) Retailing done without conventional store based locations is called as ______ retailing.
(a) Speciality
(b) Departmental
(c) Convenience
(d) Non Store

54) _______ retailing is a great enabler for remodelling retail organisations around the customer, reinforcing
brand and driving sustainable, profitable growth.
(a) Organised
(b) Unorganised
(c) Convenience
(d) Multi channel

55) Electronic retailing permits _______

(a) Touch and feel factor
(b) Reduction in set up cost
(c) Point of sale terminal
(d) Visual merchandising

56) E- Commerce is an example of ________ retailing

(a) Non store
(b) Store
(c) Multi
(d) Smart

57) _______ is an example of store retail format

(a) Departmental store
(b) Online marketing
(c) Direct marketing
(d) Catalog marketing

58) Asian sky shop and Naap toll are examples of ______
(a) Telemarketing
(b) Catalog marketing
(c) Online marketing
(d) Television shopping

59) ATM stands for Automated _______ Machine

(a) Time
(b) Teller
(c) Trial
(d) None of them

60) ATM and ATVM is an example of _______

(a) Vending machine
(b) Direct marketing
(c) Online marketing
(d) Service marketing
Model College TYBMS- Marketing Retail Management Vijay Bhojwani
Sem VI
61) ______ is not a function performed by retailer.
(a) Breaking bulk
(b) Holding inventory
(c) Advertising
(d) Sourcing raw material

62) EDI stands for Electronic Data _________

(a) Interface
(b) Interchange
(c) Interpretation
(d) Information

63) _______ is not a new concept in retail industry

(a) Over the counter sales
(b) Airport retailing
(c) Green retailing
(d) E- tailing

MODULE 2- RETAIL CONSUMER AND RETAIL STRATEGY

64) ______ is the data that the retailer can use for a specific purpose.
(a) Secondary data
(b) Primary data
(c) Internal data
(d) None of them

65) In terms of Purchasing power parity India is considered to be the ______ largest economy.
(a) Second
(b) Third
(c) Fourth
(d) Fifth

66) The concept of CRM is ________ fold.

(a) Two
(b) Three
(c) Four
(d) Five

67) ________ is a strategic approach that is concerned with creating improved shareholder value through the
development of appropriate relationships.
(a) Strategic Management
(b) CRM
(c) Innovation
(d) Selling
68) _______ strategy can be defined as "a clear and definite plan that the retailer outlines to tap the market and
build a long-term relationship with the consumers."
(a) Sales
(b) Retail
(c) Wholesale
(d) Supply
Model College TYBMS- Marketing Retail Management Vijay Bhojwani
Sem VI

69) _______ is a strategy adopted by the firm when it seeks to achieve growth with the existing products in the
market segments that it operates in.
(a)Market penetration
(b) Skimmimg
(c) Market development
(d) Exit

70) The ________ grows by diversifying into new businesses by developing new products for new markets.
(a)Supplier
(b)Retailer
(c) Distributor
(d) Agent

71) Marketing _______ is the systematic gathering, recording and analysis of data about problems relating to
the marketing of goods and services.
(a) Management
(b) Research
(c) Control
(d) Information system

72) ________ programs are part of an overall CRM program.

(a) Loyalty
(b) Marketing
(c) Customer
(d) Annual

73) A ______ is a refund of part of an item's purchase price.

(a) Rebate
(b) Discount
(c) Sales promotion
(d) Offer

74) ________ is a payment for services rendered to an organization by an employee.

(a) Gratuity
(b) Compensation
(c) Pension
(d) Loan

(75) The choice of the _______ of the store again depends on the audience and the kind of merchandise to be
sold.
(a) Location
(b) Product
(b) Store
(d) Employees
76) The _______ step in arriving at a decision on retail location is to identify the markets attractive to a retailer.
(a) Second
(b) Third
(c) First
(d) Fourth
Model College TYBMS- Marketing Retail Management Vijay Bhojwani
Sem VI
77) The first step in arriving at a decision on retail location is to identify the market ______ to a retailer.
(a) culture
(b) structure
(c) attractiveness
(d) goodwill

78) Understanding the features of the ______ is integral to developing marketing strategy.
(a) Population
(b) Customer
(c) Management
(d) Organisation

79)______ is the process of critically evaluating the operations, duties, responsibilities of a specific job.
(a) Job Analysis
(b) Job searching
(c) Job Creating
(d) None of them

80) The ______step of job analysis process includes collecting factual information relating to the job.
a) Second
b) Third
c) First
d) Fourth

81) Buying decision process starts with _______

(a) Recognition of Needs
(b) Purchase Decision
(c) Evaluation of Alternatives
(d) Post Purchase Decision

82) A _______ opportunity employs the existing retailing format in new market segments.
a) market segmentation
(b) diversification
(c) market expansion
(d) market generation

83)______ is a type of store location may be another premium choice, just like malls.
(a) Home based
(b) Free standing location
(c) Downtown area
(d) Elite

84) ________ has identified various elements that go into the composition of a value chain.
(a) Philip Kotler
(b) Michael Porter
(c) Darwin
(d) Henri Fayol
Model College TYBMS- Marketing Retail Management Vijay Bhojwani
Sem VI
85) A _______ is a group of customers who are bound together by their loyalty to a retailer and the activities in
which the retailer engages.
(a) Focus group
(b) Frequent shopper
(c) Retail brand community
(d) Consistent buyers

86) _______ is a clear and definite plan outlined by the retailer to tap the market
(a) Retail strategy
(b) Diversification
(c) Retail format
(d) Expansion

87) The ______ provides a clear sense of direction for the organization and distinguishes the firm from all
others
(a) mission statement
(b) brand equity
(c) penetration strategy
(d) pricing

88) The ________ defines a series of actions that enable businesses to sell their products to customers.
(a) Retail Value Chain
(b) Retail Format
(c) Brand Value
(d) Customer loyalty

89) ______ include activities associated with receiving, storing and discriminating inputs to the product.
(a) Inbound Logistics
(b) Outbound Logistics
(c) Operations
(d) Supply chain management

90) ________ include the activities associated with collecting, storing and physically distributing the product to
buyers.
(a)Inbound Logistics
(b) Outbound Logistics
(c) Operations
(d) Sales management

91) Shopping Mall is an example of _______ location

(a) Free standing
(b) Destination
(c) Traditional
(d) Down Town
Model College TYBMS- Marketing Retail Management Vijay Bhojwani
Sem VI
92) _______are small selling spaces, typically located in the walkways of enclosed malls, airports, college
campuses, or office building lobbies.
(a) Merchandise kiosks
(b) Free standing
(c) Shopping Centres
(d) Departmental store

93) A ______ is a group of retail and other commercial establishments that are planned, developed, owned, and
managed as a single property.
(a) shopping centre
(b) merchandise kiosks
(c) Free standing location
(d) Department store

94) ______ are unlimited in nature, which clearly states that consumer is faced with problem.
(a) Problems
(b) Needs
(c) Attitudes
(d) None of them

95) _______ characteristics impact how consumers shop and what goods they purchased.
(a) Political
(b) Economic
(c) Cultural
(d) Technological

96) _______ is the "systematic gathering, recording and analysis of data about problems relating to the
marketing of goods and services.
(a) Market development
(b) Market modification
(c) Marketing Management
(d) Marketing Research

97) ______ research provides the correct and latest information for arriving at sound marketing decisions.
(a) Market
(b) Brand
(c) Product
(d) Behaviour

98)_______ psychology is the study of human responses to product and service related information and
experiences.
(a) Buyer
(b) Consumer
(c)Retailer
(d)Manufacturer
99) A _______ customer will do mouth publicity and will attract many more towards the product.
(a) Unsatisfied
(b)Satisfied
(c) Delighted
(d) Frustrated
Model College TYBMS- Marketing Retail Management Vijay Bhojwani
Sem VI
100) Buying decision process starts with ______
(a) Recognition of needs
(b) Purchase decision
(c)Evaluation of alternatives
(d) Post purchase decision

101) Factor influences a retail shopper in the buying process.

(a) Merchandise range
(b) Travel time
(c) Location
(d) All the above

102) Nowadays companies centric evolve increasing from product-or campaign centric value to ______ centric
increasing the lifetime value of the customer base.
(a) Producer
(b) Customer
(c) Distributor
(d) None of them

103) Customer Relationship Management is a comprehensive set of ________ and technologies for managing
the relationship with potential current customer across the business functions.
(a) campaign
(b) process
(c) program
(d) decisions

104) _______ is a management approach or model that puts the customer at the core of an organization
processes and practices.
(a) Public Relations
(b) Strategic Management
(c) CRM
(d) Selling

105) ______ involves a direct interface with the customer and the coordination of business activities from end
to end-right from the concept or design stage of a product or offering, to its delivery and post-delivery service
to the customer.
(a) Selling
(b) Wholesaling
(b) Retailing
(d) Managing

106) Loyalty programs are a part of an overall _____ program.

(a) Retail
(b) CRM
(c) Brand
(d) Product
Model College TYBMS- Marketing Retail Management Vijay Bhojwani
Sem VI
107) _____ can be termed as value addition activity which adds services along with products or goods and then
offer it to personal or family use.
(a) Manufacturer
(b) Retailing
(c) Servicing
(d) Management

108) ______ management automates and integrates the planning, execution, assessment, and refinement of
possibly tens to hundreds of highly segmented campaigns that run monthly, weekly, daily, or intermittently.
(a) Point of sales
(b) Frequent shopper program
(c) Campaign
(d) CRM

109) ______ helps in maintaining relationship by utilizing IT for periodical e-mailing, SMS, greetings,
promotional letters and personal calling.
(a) Point of sales
(b) Frequent shopper program
(c) Campaign
(d) CRM

110) _______ provide the ways to gather lead contact information, house it, use it for communication purposes
and run reports on the data researchers have collected.
(a) Point of sales
(b) Customer analytics
(c) Campaign
(d) CRM

111) ______ management is a tactically driven approach based on customer behaviour.

(a) Point of sales
(b) Frequent shopper program
(c) Campaign
(d) Customer retention

112) ______ offer various incentives and rewards to consumers on the basis of cumulative purchases from a
given provider, be it a store, a service, or a manufacturer.
(a) Point of sales
(b) Frequent shopper program
(c) Campaign
(d) Customer retention

113) Customer ______ means that customers are committed to shopping at retailer's locations.
(a) Attention
(b) Delight
(c) Loyalty
(d) Relations
Model College TYBMS- Marketing Retail Management Vijay Bhojwani
Sem VI
114) A market ______ opportunity involves directing investments toward existing customers using the present
retailing format.
(a) penetration
(b) development
(c) research
(d) environment

115) A _____ opportunity involves a new retail format directed toward a market segment that is not presently
being served.
(a) Expansion
(b) Diversification
(c) Acquisition
(d) Sales

116) A ______ opportunity employs the existing retailing format in new market area.
(a) Expansion
(b) Diversification
(c) Acquisition
(d) Sales

117) _______ is diversification by retailers into wholesaling or manufacturing.

(a) Forward integration
(b) Horizontal integration
(c) Vertical integration
(d) Concentration

118) A rebate is a ______ of part of an item's purchase price.

(a) scheme
(b) refund
(c) benefit
(d) discount

119) _______ are digital or printed documents that are distributed by retailers and manufacturers.
(a) Coupons
(b) Offers
(c) Schemes
(d) None of them

120) A ______ format is the retailer's type of retail mix.

(a) Retail
(b)Manufacture
(c)Selling
(d) Wholesale

121) A ______ competitive advantage is an advantage over competition that is not easily copied and thus can
be maintained over a long time.
(a) Sustainable
(b) Unsustainable
(c) Attainable
(d) Unattainable
Model College TYBMS- Marketing Retail Management Vijay Bhojwani
Sem VI
122) Customer loyalty means that customers are committed to _______ at retailer's locations.
(a) promotion
(b) seller
(c) shopping
(d) hang out

123) A _______ opportunity involves directing investments toward existing customers using the present
retailing format.
(a) Market segmentation
(b) Market penetration
(c) Diversification
(d) Market generation

124) A Diversification opportunity involves a _____ retail format directed toward a market segment that is not
presently being served.
(a) new
(b) old
(c) existing
(d) modern

125) ______ is an area set aside into which all the items and materials required for production and/or for
sales/distribution are received.
(a) Outlet
(b) Market
(c) Store
(d) Showroom

126) The store location should have high _______

(a) demand
(b) visibility
(c) price
(d) turnover

127) ______ are based on group discussions and interviews

(a) Recruitment
(b) Applications
(c) Promotions
(d) Selections

128) Compensation is payment for services rendered to an organisation by an _______

(a) shareholder
(b) customer
(c) employee
(d) competitor

128) A ______ has many retailers competing with each other under one roof.
(a) Mall
(b) Free standing location
(c) Downtown area
(d) Home based
Model College TYBMS- Marketing Retail Management Vijay Bhojwani
Sem VI
129) ______ is a type of retail location is basically any standalone building.
(a) Mall
(b) Home based
(c) Downtown area
(d) Free standing location

130) _______ is a type of store location may be another premium choice, just like malls.
(a) Home based
(b) Free standing location
(c) Downtown area
(d) Mall

131) ________ or stores are an inexpensive option but in such a business, growth may be restricted.
(a) Mall
(b) Free standing location
(c) Downtown area
(d) Home based

MODULE 3- MERCHANDISE MANAGEMENT AND PRICING

132) ______ management is concerned with the planning and controlling of the retailers inventories.
(a) Store
(b) Merchandise
(c) Sales
(d) Vendor

133) _______ is important because merchandise to be sold in the future must be bought now.
(a) Planning
(b) Organizing
(c) Directing
(d) Controlling

(134)______ communication comprises of graphics, signs and theatrical effects.

(a) Formal
(b) Informal
(c) Visual
(d) External

135) _______ oriented presentation is a method of presenting merchandise based on a specific idea or the
image of the store.
(a) Service
(b) Product
(c) Idea
(d) Brand

136) The primary purpose of fixtures are to efficiently hold and _______ merchandise.
(a) display
(b) promote
(c) protect
(d) preserve
Model College TYBMS- Marketing Retail Management Vijay Bhojwani
Sem VI

137) A rounder is also known as a _____ fixture or capacity fixture.

(a) heavy
(b) light
(c) static
(d)bulk

(138) Sharing of ______ with the vendors often goes a long way in creating a sense of responsibility and
involvement among them.
(a) funds
(b) information
(c) products
(d) services

(139) ______ means collection of variety of products available in a store.

(a) Categorising
(b) Pricing
(c) Assortment
(d) Planning

140)_______ pricing means establishing merchandise prices to drive competition away from market place.
(a) Skimming
(b) Predatory
(c) Penetration
(d) Odd-even

141) labels today play an important role in many of the retailer’s strategy.
(a) Organisational
(b) Business
(c) Private
(d) Informal

142) ______ is the planning and control of the merchandise inventory of the retailer firm.
(a) Assortment Planning
(b) Merchandise Planning
(c) Store Management
(d) Vendor Management

143) ______ is the projection of achievable sales revenue, based on historical sales data, analysis of market
surveys and trends and salesperson's estimates.
(a) Sales Forecast
(b)Increasing Sales
(c) Profit Earning
(d) Store Management
144) Analysing the changes in the _______ is now necessary to relate the demographic changes in the market to
that of the store and the products to be sold.
(a) Sales Forecast
(b)Increasing Sales
(c) Profit Earning
(d) Sales potential
Model College TYBMS- Marketing Retail Management Vijay Bhojwani
Sem VI
145) The ______ hierarchy forms the platform needed to create the store merchandise mix.
(a) Merchandise
(b) Sales
(c) Goods
(d) Product

146) ________ involves determining the quantities of each product that will be purchased to fit into the overall
merchandise plan.
(a) Assortment Planning
(b) Merchandise Planning
(c) Store Management
(d) Vendor Management

(147) Advertising agency Young and Rubicam (Y&R) developed a model of brand equity called
(a) NAV
(b) VAV
(c) CRM
(d) BAV

148) _______ is referred to as reduction from the original retail price of an offering to meet the lower price of
another retailer.
(a) Psychological
(b) Discount
(c) Variable
(d) Markdown

149) _________ is the process by which a retailer attempts to offer the right quantity of the right merchandise
in the right place at the right time and meet the company's financial goals
(a) Merchandise management
(b) Procurement
(c) Distribution
(d) Supply chain

150) A ______ is the smallest unit available for inventory control.

(a) Assortment
(b) category
(c) stock keeping unit
(d) none of them

151) Merchandise that has high demand for a relatively short period of time is referred to as _____
(a) Staple merchandise
(b) Fad merchandise
(c) Fashion merchandise
(d) seasonal products

152) _______ enjoy popularity for a limited time and usually generate a high level of sale for short time.
(a)Fads
(b) Staples
(c) Necessities
(d) All of the above
Model College TYBMS- Marketing Retail Management Vijay Bhojwani
Sem VI
153) _______ is the combination of all products made available in a store and a set of products offered within a
product category.
(a) Merchandise
(b) SKU
(c) Assortment
(d) Category

154) The _____ gives the precise items and quantities that need to be purchased for each merchandise line
(a) Model Stock Plan
(b) Category
(c) Assortment
(d) Alignment

155) ______ brands target price-sensitive segment by offering no-frills product at a discount price.
(a) Generic
(b) Copy cat
(c) Premium
(d) Niche

156) ______ go from one store to another, buying only items that are on special discounts
(a) Cherry pickers
(b) Smart buyers
(c) Selective shoppers
(d) Speculators

157) ______ refers to the various activities which contribute to the sale of products to the consumers for their
end use.
(a) Assorting
(b) Supplying
(c) Merchandising
(d) Purchasing

158) ______ forecasting is a self-assessment tool for a company.

(a) Future
(b) Sales
(c) Supply
(d) Retail

159) Assortment means collection of variety of ______ available in a store.

(a) people
(b) products
(c) prices
(d) promotions

160) ______ management is a term describing a method of managing retail operations.

(a) Product
(b) Brand
(c) Category
(d) Operations
Model College TYBMS- Marketing Retail Management Vijay Bhojwani
Sem VI
161) ______ factors includes the level of demand, economic condition, competition, trade cycle, etc.
(a) Political
(b) Economic
(c) Social
(d) Technological

162) _______ factors such as the development of e-commerce development of information, development of the
internet have brought changes.
(a) Political
(b) Organizational
(c) Technological
(d) Legal

163) ______ includes policies, rules, regulations, power and control

(a) Political and legal
(b) Organizational
(c) Technological
(d) Economic

164) ______ factors also affect the institutional buying behaviour which includes the buying objective, policies,
process, and organization.
(a) Political
(b) Organizational
(c) Technological
(d) Legal

165) _______ agency Young and Rubicam (Y&R) developed a model of brand equity called BAV
(a) Private
(b) Corporate
(d) Real Estate
(d) Advertising

166) ________ management means maintaining basic required stocks to fulfil consumer demands.
(a) Inventory
(b) Store
(c) Category
(d) Retail

167) Fad products enjoy popularity and generate lot of sales in a _____ span of time and later go out of fashion.
(a) long
(b) medium
(c) short
(d) normal

168) ______ is the sum of money at which a thing is valued, or value which a seller sets on his goods in market.
(a) Cost
(b) Value
(c) Price
(d) Offer
Model College TYBMS- Marketing Retail Management Vijay Bhojwani
Sem VI
169) _______ cost includes cost of buying merchandise, cost of running business, promotional cost etc.
(a) Operational
(b) Fixed
(c) Marginal
(d) Average

(170)Predatory pricing means establishing merchandise prices to drive _____ away from market place.
(a) Suppliers
(b) Distributors
(c) Competitors
(d) Retailers

171) _______ pricing strategy demands continuity of retail prices below the MRP mentioned on the goods.
(a) Predatory
(b) EDLP
(c) Skimming
(d) Psychological

172) ________ price fixing involves agreements to fix prices between parties at different levels of the same
marketing channel.
(a) Vertical
(b) Horizontal
(b) Psychological
(d) Concentrated

173) ______ pricing is used when prices are set to a certain level where the consumer perceives the price to be
fair.
(a) EDLP
(b) Psychological
(c) Predatory
(iv) Discount

174) Vertical price fixing involves agreements to fix prices between different participants of same _____ chain
(a) product
(b) retail
(c) supply
(d) none of them

175) A policy of pricing goods at different levels for different customers or sales events at different times- ____
(a) EDLP
(b) Psychological
(c) Variable
(d) Discount

176) ______ is referred to as reduction from the original retail price of an offering to meet the lower price of
another retailer.
(a) Psychological
(b) Variable
(c) Discount
(d) Markdown
Model College TYBMS- Marketing Retail Management Vijay Bhojwani
Sem VI
177) Name the pricing in which two or more products are combined to sell together at single price.
(a) Prestigious pricing
(b) Predatory pricing
(c) Multi unit pricing
(d) Price bundling

178) _______ pricing is the pricing in which the retailer initially sets a relatively higher price and then
gradually reduces the price.
(a) Skimming
(b) Prestigious
(c) Loss Leader
(d) Penetration

179) _______ is the pricing in which retailer sets relatively low price as compared to competitors during entry
level.
(a) Predatory
(b) Penetration
(c) Prestigious
(d) Psychological

180) _______ pricing uses a high price to convey a distinct image in the minds of consumers.
(a) Predatory
(b) Skimming
(c) Prestige
(d) Mark-up

181) EDLP stands for ________ Low pricing

(a) Each Day
(b) Early Day
(c) Even
(d) Every

182) In _____ pricing retailers sell goods at manufacturer suggested retail price.
(a) Vendor
(b) Supplier
(c) Distributor
(d) Agency

183)_______ pricing simply means pricing below competition level.

(a) Discount
(b) Variable
(c) Vendor
(d) Competitive

184) Price _______ and variable pricing is one and the same thing.
(a) Fluctuation
(b) Discrimination
(c) Adjustment
(d) None of them
Model College TYBMS- Marketing Retail Management Vijay Bhojwani
Sem VI
185) Setting a single price for the purchase of two or more units of the same product is known as _____
(a) Price bundling
(b) Combine Pricing
(c) Mixed pricing
(d) Multi unit pricing

186) ________ is the supplier who works in as a partner of sharing advices and market insight with the retailer.
(a) Category Captain
(b) Market Captain
(c) Resource allocator
(d) Category Manager

187) ________ pricing is the pricing where sellers to fix a odd price like 49 or 99.
(a) Loss Leader
(b) Odd
(c) Even
(d) Sensitive

188) Private Label is also known as _________

(a) Store Branding
(b) Store Labelling
(c) Store channelling
(d) Store Pricing

MODULE 4- MANAGING AND SUSTAINING RETAIL

189) A ______ is the person ultimately responsible for the day to day operations of a retail store
(a) Marketing manager
(b) Store Manager
(c) Warehouse operator
(d) Operations Head

190) For a customer, a store needs to be _______ to navigate

(a) Difficult
(b) Complex
(c) Simple
(d) Large

191) Many a times, it is the exterior look of the store that draws a _______ to the store
(a) employee
(b) customer
(c) competitor
(d) supplier

192) ________ is the function of the aesthetics within the store.

(a) Exterior store design
(b) Interior store design
(c) In store design
(d) None of them
Model College TYBMS- Marketing Retail Management Vijay Bhojwani
Sem VI
193) ________ is not a tool used for visual merchandising.
(a) Colour combination
(b) Fixtures
(c) Fragrance
(d) Lighting

194) Windows, Aisle space, walls, dressing room are a part of ________ areas.
(a) Style
(b) Fashion
(c) Grooming
(d) Feature

195) ______ refers to the goods or merchandise kept on the premises of a store.
(a) Stock
(b) Space
(c) Standard
(d) System

196) In a _______ display the customer is encouraged to look at merchandise but able to touch it.
(a) Open
(b) Closed
(c) Case
(d) Unique

197) Business _______ reflects the philosophy of business and the aim is to determine the purpose of the
company.
(a) values
(b) Philosophy
(c) Ethics
(d) culture

198) HRM includes recruitment and selection of appropriate employees at various levels to perform day-to-day
operations of a _______ organisation.
(a) Retail
(b) Systematic
(c) Formal
(d) Informal

199) _______ is the entry level post of retail business.

(a) Retail Manager
(b) Retail Buyer
(c) Customer sales associate
(d) Store manager

200) ______ refers to the variety of goods in one product line.

(a) Breadth
(b) Depth
(c) Assortment
(d) Category