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Rachel Taulelei
SEP ’18
Chief Executive Officer, Kono
Rachel Taulelei, 45, is passionate about being Māori, about values-led leadership, and
about New Zealand’s position as a world-class producer of food and beverages. Her
present role combines all three.
After earning a law degree from Victoria University in her hometown of Wellington, Taulelei spent
several years working as a commissioner for New Zealand Trade and Enterprise, which was how
she first came to live in Los Angeles. Although she loved the energy, optimism, and innovation of
Southern California, family values drew her back to New Zealand where her U.S.-born daughter,
Lilly, now 14, could be raised in her native country. Taulelei currently is CEO of a family-owned
specialty food and beverages company that cultivates artisan products similar to those that
sustained her ancestors, Māori, the indigenous people of New Zealand. In that role, Taulelei has
the chance to share with the world the traditional Māori values of family, hospitality, integrity, and
sustainability.
Our values are derived from te ao Māori, a Māori world view. They include ideas of pono,
integrity, and doing what you say you will. Manaakitanga is about hospitality and bringing people
into your world and caring for them. One value that’s of extraordinarily great importance to us is
kaitiakitanga, which is about being a steadfast custodian and a responsible steward, not only for
the place in which you live and work, but also for the people that you live and work with. We
spend an inordinate amount of time thinking about how we can be the best caretakers that we
can be — about being good ancestors. We recognize that we’re a commercial business, but also
that we carry a great responsibility to ensure the land on which we work is left in a better
condition that when we found it. And that the wellness of our people is at the heart of everything
we do.
You’ve said that Māori are presently risk-averse, but also that
you strive to encourage people to “allow for adventure and
failure.” How do you manage that dichotomy?
Māori are some of the most entrepreneurial and innovative people in the world. Our survival relied
on us being innovative. Our ancestors took huge risks in order to survive. But that changed after a
torrid history of wars and disenfranchisement, things that make you a little less ready to take
those risks again. Equally, we have a lot of collectively owned assets, which means you can’t be
as risky as you might like to be. It’s not just about you. But in saying that, you can still be blue
sky in your thinking and aim high.
Education
SEP, Stanford University, ’18
LLB Law, Victoria University of Wellington, ’97
Professional Experience
Chief Executive Officer, Kono
Founder, Yellow Brick Road Ltd.
Trade Commissioner, New Zealand Trade and Enterprise
Profile
Rachel on LinkedIn
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