Sample Product Proposal

Title of the proposal: Product proposal

Name of the company presenting the proposal: Elizabeth Taylor Cosmetics

Name of the company approached with the proposal: Nook Dealers and Distributors

Product in concern: Hand crème

Date of release: 5th June, 2011

Purpose of the proposal: Elizabeth Taylor hand crème is a recently launched cosmetic item
which is powered with jojoba oil. It keeps hands soft and prevents premature ageing. Through
proper advertising, we hope to reach our objective of profit maximization.

Company overview: Our Company was established in the year 2000 and it has since then been
expanding production wise. Now we have 33 factories spread all across the country.

Product quality:

 The hand crème contains moisturizing elements that work wonders for wrinkled skin of the
palm.

 Its jojoba extracts lends it a fragrance that makes the user feel rejuvenated and fresh after every
use.

Product details:

 The net content weight of a single bottle is 40 grams.

 The price of the product has been pitched at $80 per bottle.

Advertisement directive:

 It should target women of or above the age of 30.

 The medium should be television and newspapers primarily.

Last date of proposal acceptance: 4th July, 2011