Soup Market

Market Growth $ Million

S.No. Business / Products Increase / Decrease 2012 (BF) % of Total Sales Market Share
1 Ready to serve Wet Soup + RTE Heart Healthy -11% 1319 44% 73%
2 Condensed Wet Soup -4% 917 31% 52%
3 Ready to Serve Serve Broth 6% 414 14% 43%
4 Dry Soups 2% 53 2% 4%
5 Refrigerated Soups + Frozen Soups (Convenience) 24% 71 2% 27%
6 Unorganised Total 27% 199 7% 14%
TOTAL MARKET (ORGANISED + UNORGANISED) -2.3% 2973 100% 46%
Scale 1mm radius = 1%
Largest Competitor Mkt Share : General Mills
Organise Soup Markets -2.8%
Relative Market Share
3.0
2.2
1.8
0.2
1.1
0.6
1.9

24%