PRINCIPLES OF MARKETING

1. OVERVIEW OF MARKETING
2. STAGES OF MARKETING THOUGHT
3. WHAT IS MARKETING
4. MARKETING
5. UNDERSTANDING THE MARKETPLACE AND CUSTOMER NEEDS
 Customer Value and Satisfaction Expectations
 Selecting Customers to Serve
 Marketing Management Orientations
6. 4 PS OF MARKETING
7. COMPANYWIDE STRATEGIC PLANNING
 Strategic Planning
 Designing the Business Portfolio
 Analyzing the Current Business Portfolio
 Developing Strategies for Growth and Downsizing

CHAPTER ONE

1. Creating and Capturing Customer Value

2. What is Marketing
3. Marketing Principles and Strategies
4. Event Marketing

CHAPTER THREE

1. Analyzing the Marketing Environment

2. The Marketing Environment
3. The Company’s Microenvironment
4. The Company’s Macroenvironment

1) MARKETING
2) TRADITIONAL CONCEPT MARKETING
3) SEVERAL DISTINCT TRADITIONAL APPROACHES
4) GOALS ARE DIFFERENT FROM OBJECTIVES
5) KEY PERFORMANCE INDICATOR
6) DEVELOPING MARKETING GOALS
7) SWOT Analysis
 Objective
 Introduction
 History of SWOT Analysis
 Strengths
 Weaknesses
 Opportunities
 Threats
 APPLIED ECONOMICS
1. DAY 1 Introduction to the science of Economics and the transition from pure economics to
applied economics
 Definition of Applied Economics
 Concept of Scarcity
2. DAY 2
 Microeconomics vs. Macroeconomics
 Methods of Economics
 Tools that are used for Economic Analysis
3. DAY 3
 Ten principles of Economics
 People always face trade-offs
 The cost of something is what you give up to get it
 Rational people think at the margin
 People respond to incentives
 Trade can make everyone better off
 Markets are usually a good way to organize economic activity
 Governments can sometimes improve market outcome
 A country’s standard of living depends on its ability to produce goods and services
4. DAY 4 Scope of Economics
 Sub-Branches of Economics under Microeconomics
 Sub-Branches of Economics under Macroeconomics
 Applied Sciences under /related to Economics

School of thought in Macroeconomics

 Classical
 Keynesian
 Marxist
 Austrian