Bunyoro Youth Mobile Catering Services 1

Bunyoro Youth Mobile Catering Business Proposal

Executive Summary

Bunyoro Youth Mobile Catering (BY) is a kosher catering company that will serve the Bunyoro

market. BY will offer creative, colorful, and unusual food options for kosher as well as the

traditional standbys not forgetting creation of job opportunities and provision of catering skills to

the youth and women in the region. The service offerings are quite a change relative to the

existing kosher catering market which is quite stagnant. Most people make the incorrect

assumption that kosher food means ordinary, boring food. This assumption prevails throughout

the Jewish community so there is not much demand for new offerings.

Bunyoro Youth Mobile catering will inject new life into the kosher catering market, leveraging

Kaitairima Brendah’s culinary skills to develop creative new catering options. Brendah’s

advanced skills, industry insight, and a great market opportunity will allow BY Mobile Catering

to reach profitability by month 11 and generate a large sum in revenues for year three.

Objectives

The objectives for the first three years of operation are:

 To create a service-based company whose primary goal is to exceed customer's

expectations and promotion of youth through job creation

 To increase the number of client's served by 25% per year through superior service.

 To develop a sustainable start-up business with the support of the youth.

 To develop enough cash flow to pay all salaries as well as grow the business.
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Mission

BY Mobile Catering's mission is to provide the customer with the finest kosher catering as well

creating job opportunities for the youth in Bunyoro. We shall live to attract and maintain

customers. When we adhere to this maxim, everything else will fall into place. Our services will

exceed the expectations of our customers.

Vision Statement

To enlighten the youth through provision of catering skills and creation of job opportunities

among them in Bunyoro region

Mission Statement

The mission of Bunyoro Youth Mobile Catering is to provide the youth in Bunyoro with the

needed catering skills for survival, job opportunities as well as creating a working spirit within

the youth through providing services to the Bunyoro population in the name of Bunyoro Youth

Mobile Catering Company. As we grow, we will never forget and remain faithful to those factors

that have made us a success.

Keys to Success

The key to success is to meet and exceed the customer's needs in terms of quality of food and

excellence of service.
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Company Summary

Bunyoro Youth Mobile Catering that will be located in Hoima will offer high-end kosher

catering to the Bunyoro community. ABC Mobile Catering will serve parties of 25-500 people

with high-end kosher foods that are currently only available in Uganda. BY Mobile Catering

will offer a large menu repertoire, from traditional favorites to creative inventions.

BY will rent space for the office and Kitchen/store within Hoima Town. Renting within Hoima

Town will significantly lower the cost. The Kitchen at the site will be used for training purposes

as far as catering skills are concerned. BY Mobile Catering is forecasted to generate Ugx

10,000,000 in revenues for year three.

Start-up Summary

BY Mobile Catering will incur the following start-up costs:

 Three commercial stoves with ovens.

 Dishwashers.

 Two sets of cookware.

 Two sets of dishware.

 One van with rolling racks built in (a rolling rack is a wheeled rolling cart system that is

insulated for both hot and cold food).

 Assorted serving trays and utensils, knives and cutting boards (two each).

 Desk and chair.

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 Computer with printer, CD-RW, Microsoft Office, and QuickBooks Pro.

 Copier and fax machine.

Please note that the following items which are considered assets to be used for more than a year

will be labeled long-term assets and will be depreciated using G.A.A.P. approved straight-line

depreciation method.

START-UP REQUIREMENTS

Start-up Expenses

 Legal Registration 500,000 Ugx

 Brochures 50,000 Ugx

 Rent per year 1,200,000 Ugx

 Others 500,000 Ugx

TOTAL START-UP EXPENSES 2,250,000 Ugx

Start-up Assets

 Cash Required 5,500,000 Ugx

 Others Current Assets 0.00 Ugx

 Long-term Assets 2,250,000 Ugx

TOTAL ASSETS 7,750,000 Ugx

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Total Requirements 10,000,000 Ugx

START-UP FUNDING

 Start-up Expenses to Fund 2,250,000 Ugx

 Start-up Assets to Fund 7,750,000 Ugx

TOTAL FUNDING REQUIRED 10,000,000 Ugx

Assets

 Non-cash Assets from Start-up 2,250,000 Ugx

 Cash Requirements from Start-up 5,500,000 Ugx

 Additional Cash Raised 0.00 Ugx

 Cash Balance on Starting Date 5,500,000 Ugx

TOTAL ASSETS 7,750,000 Ugx

Liabilities and Capital

Liabilities

 Current Borrowing 0.00 Ugx

 Long-term Liabilities 0.00 Ugx

 Accounts Payable (Outstanding Bills) 0.00 Ugx

 Others Current Liabilities (interest-free) 0.00 Ugx

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TOTAL LIABILITIES 0.00 Ugx

Capital

Planned Investment

 Miss Bunyoro 2019, 1,000,000 Ugx

 Family and friends 9,000,000 Ugx

 Others 0.00 Ugx

 Additional Investment Requirement 0.00 Ugx

TOTAL PLANNED INVESTMENT 10,000,000 Ugx

Loss at Start-up (Start-up Expenses) (2,250,000 Ugx)

TOTAL CAPITAL 7,750,000 Ugx

TOTAL CAPITAL AND LIABILITIES 7,750,000 Ugx

Total Funding 10,000,000 Ugx

Company Ownership

Bunyoro Youth Mobile Catering is a sole proprietorship that will be owned by Miss Bunyoro

2019, Kaitairima Brendah.

Products and Services

Services
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BY Mobile Catering will provide Bunyoro with high quality kosher mobile catering services.

The catering service will be for weddings, birthday parties, anniversaries, and other assorted

parties.

BY Mobile Catering will serve a wide variety of dishes in relation to the request made by our

clients.

Competitive Comparison

There are approximately 12 mobile catering restaurants in Bunyoro region. They are spread

throughout the region, but only four are in Hoima area. The four competitors are smaller

operations and cannot match the demand in the area that calls for other companies from distant

regions. None of the mobile catering restaurants in Hoima have the history, reputation, acclaim,

or awards that will match the standard required to match what Bunyoro Youth mobile Catering

holds you for. It is not an exaggeration to say that BY Mobile Catering will be the preeminent

mobile catering restaurant in the area.

Market Analysis Summary

Since 2000, the Ugandan public has spent at least 5 percent of its disposable income on eating

out. Even with annual fluctuations, this is a strong indicator of the viability of this industry. This

can be best illustrated by reviewing industry results for the last few years.

Both 2009 and 2010 were difficult years for the restaurant industry. In 2008, sales increased by

3.8 percent. However, sales fell by nearly 0.75 percent in 2009. This was the first year in the

history of the industry that sales actually declined. The restaurant industry’s sales in 2009 were
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Ugx 3 billion, down from over Ugx 4 billion. Prices rose by 2.2 percent in 2009. The increase in

sales for 2010 was 0.5 percent, and price increases stabilized at 0.75 percent.

It is anticipated that there will be significant price competition in every segment of the restaurant

industry. Some analysts argued that the poor performances for the restaurant industry in both

2009 and 2010 could have been attributed to declines in both business and personal travel. Hotel

occupancy rates in 2009 were down by nearly 10 percent. A study conducted by the National

Restaurant Association argued that 20 percent of the sales in casual dining restaurants might be

due to travelers and visitors.

Even though the recession was in full bloom in 2009, many food prices rose and rose

significantly. Beef prices rose between 4 percent and 12 percent, while pork prices rose between

5 percent and 13 percent. Numerous studies have indicated that the increase in commodity prices

will not be a transitory phenomenon.

The home meal replacement market and the existing investment in restaurant equipment provide

a nice growth opportunity for restaurants. It is been estimated that takeout sales in limited service

chain restaurants might be as large as 60 percent of total sales. The same study found that takeout

food has been growing twice as fast as the overall restaurant industry. Natural competitors in this

market are supermarkets that offer prepackaged meals. However, there is no supermarket that

can offer mobile catering services in Hoima as a sole BY Mobile Catering Company can.

Strategy and Implementation Summary

The core strategy of BY Mobile Catering services is to empower the youth in Hoima through

providing them with catering skills and job opportunities not forgetting serving our esteemed
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customers with standard acceptable catering services to offer. Simply put, our strategy is to

empower youth and provide our customers with the finest catering services in Hoima Town, at

reasonable prices, in a family-friendly environment. In addition, we hope to improve our ability

to meet customer needs by making life more convenient for our customers. We believe that these

fundamentals are universally applicable.

SWOT Analysis

A strengths, weaknesses, opportunities, and threats (SWOT) analysis that will be undertaken for

BY Mobile Catering services

Strengths

The key strength of BY Mobile Catering services is the quality of its food and service that is to

be offered. Other strengths include a highly knowledgeable management team with expertise in

operating a mobile catering restaurant, a close working relationship with our clients/customers.

Weaknesses

The weaknesses that will be associated with this business are the ability to effectively serve more

than three bigger ceremonies on the same date.

Opportunities

This business plan offers significant opportunities for BY Mobile Catering services. Availability

of enough catering assets will translate into a significant increase in sales. Finalizing a business
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relationship with our esteemed customers will enable BY Mobile Catering services to

significantly increase the production and the sales of its signature sauces.

Threats

Any new business always entails some risk. The principals of BY Mobile Catering services will

be investing a significant amount of capital to start a new business. It is strongly believed that

this catering service will capitalize on the availability of hard work and willingness of the youth

and will become a success.

Competitive Edge

The competitive edge of BY Mobile Catering services resides mainly in the quality of its food

and its commitment to serve the food in a family-friendly environment. The quality of its food

will be unmatched in the entire region given the expertise and experience that comes with its

chefs and management.

Marketing Strategy

The target market for BY Mobile Catering services is essentially big events for example;

wedding ceremonies, anniversaries, get together parties, birthday parties and any other event

that requires a catering service. It is expected that an important group within this target market

will be families with two incomes whose busy schedules would make prepared meals a very

attractive option. We further assume that this market is technically sophisticated and will

appreciate the convenience of ordering these meals via the Internet, telephone to mention.
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A key component of the marketing strategy of BY Mobile Catering services is to use the Internet

and technology to enhance the relationship with its customer base. BY’s will use social media

platforms like Facebook, Twitter, and e-mails.

Management Summary

Currently, Miss Bunyoro 2019 Kaitairima Brendah will be the CEO and chief operating officer

of BY Mobile Catering services. She is also the restaurant manager at the la’ chicken today.

During the full operation of BY Mobile Catering services, Brendah will be helped by other

experienced, hardworking, and expert team for the effective operations. This team comprises of

waitresses, managers, chefs, to mention who are readily waiting for the catering service to be in

place.

Financial Plan

BY Mobile Catering services will be financing the creation of her catering business through a

combination of private investment and family and friends. The private investment will raise

1,000,000 Ugx and BY will seek another 9,000,000 Ugx as a grants fund from friends and

family. These funds will be used to pay for equipment and leasing expenses associated with

opening this new business.