Market Projection

Name: Ana Julia Moya Olarte

SENA, Technology in International Business

File: 2104827

Instructor Rafael Nuñez Diaz

September 13, 2020

 MAKET PROJECTION

1. Create in English a concept map of the topic seen in the first supplementary
material indicated.
2. Make a summary in English that contains at least two paragraphs, of the
reading of the second supplementary material mentioned above.

Summary

The success of a marketing plan depends on the information of a word,

information is the key to the success of a marketing plan, however, the
collection and use of this information is also important considering concepts
such as explore, many Marketing plans have been successful because they
explored a variety of ideas and plans, not just in their own industry. The
more ideas you have at the beginning, the better. The best marketer is the
one who plans not only for the present but also for the future. An analysis
must also be carried out on clients. Instead of asking questions of others,
ask questions of your own clients and get the best answers and advice
possible. In fact, not listening to customers is a sure way to achieve
marketing failure. We must analyze the competitor since it is necessary to
know which characteristics among those announced by competitors are the
most prominent in the minds of customers. You should point out the same
features from a different angle, or if you prefer the creative way, then
prepare your own angle both modes work, However, in any case, you need
to know your customers and your competitors, as well as the setting. From
the market.

Carrying out a self-analysis at this stage is essential since you must decide
what the budget is, how many men, how many hours can you dedicate to
this campaign, if you have the possibility to go or not, or if there is a need for
price promotions, as soon as possible, the strategy will depend on your
position in the market. Preparing the marketing plan is the stage where you
need to use data and formulate strategies. You also need to reduce the
entire marketing plan, at this stage, you decide your long-term strategy, as
well as short-term, marketing plans are made months in advance, therefore,
you must anticipate the next events by implementing the contingency plans
which are used when their strategy is not correct, the best brands always
have a contingency plan prepared while it is being implemented, stay in
contact with the market and with the people involved and anticipate any
negativity, in addition to capitalizing on the aspects positive that develop
during implementation. You have to follow up since the marketing plan has
been implemented, the follow up does not have to be too complicated. In
fact, it should be as simple as possible. Explore other opportunities, your
customers don't expect the same thing over and over from you, on the
contrary, the more varied you keep the better the customer response.