Professional Documents
Culture Documents
Market
• It is the place of business
Marketing
• It is a way one conduct a business activity, promote
business and sell their products and provide services
and satisfying customer need with profitability
HOW TO ENTER IN A MARKET
• It is same as when one person apply for a job, face competition and
after that he win or lose.
• Person actual value matters a lot and this value is determined by the
institution or market that how much person is well prepared or
competent
• Actual test of competency is the preparation of test
• Industries made products and face competition and get idea about the
value of their product
• Everyone can be enter in a market. Open advertisement. After it,
competition occur and only those remain in a market who are highly
valued.
• Some company made products, some organization are manufacturing
and some provide services and then it is decided by market who is
more successful.
• In national level business, stock exchanges give the idea about success
rate on day basis
FOUR P’S OF
Product
MARKETING
Place
Firstly product made, then pricing,
then decide which place is use for
selling their product. At the end
promotion takes place.
promotion
Product Price Promotion place
• It refers goods and • It is the • It is a form of
communication that is
• The channels
services that is which the
offered by the amount used to persuade
• Traditionally, monopoly is popular. Monopoly is referred as only one person is controller and only one seller.
• Now market penetration is popular. It refers to enter in a existing business and get the idea about the existing competitors
in the markets.
• It refers to gain additional share in already existing markets using existing products. Attracts new customer with existing
markets
• Market penetration occur through many strategies
• Lowering of price of a product or service with the aim of increasing sales. Increasing price consistently may make the
customers to believe that you are a company of high-profit motive. Decreasing the price too often would make them to believe
that your products are of sub-standard quality. Adjust the price
• For place, firstly analysis done to get the idea about actual customer capital. To get the idea about customer hub
• Customer Hub: is a place where number of customer is more than the other place.
Customer Capital: it refer
• Which promotional strategy should be used that is innovative for the competitor. to how much customer
come in place. More
customer __ more chance
of buying behavior
EXAMPLE OF MARKET
PENETRATION