ASSIGNTMENT 2

PRODUCT PROMOTION

FLEETWORK TRAINER

Name : Nurhanis Munirah Mohamed Faudzy

Matrix No. : EX2005005

Program : Master Executive in Business Administration (B)

Lecturer name : Mohamed Azlan Abdul Rahman

Innovative Simulation System to Realize Your Training Needs

Brief Introduction

Fleetwork Trainer is a component of Altriz Naval Training Simulator which has been
developed specifically for the training of naval tactical communication and ship maneuvering.
The development has been undertaken by Altriz Technology, in collaboration with the
National Defence University of Malaysia. The collaboration is in line with the Malaysian
Government program to nurture and promote participation of local companies in defense
industry. Altriz Naval Training Simulator comprises of a product development roadmap
towards a complete framework for an extensive Ship Handling Simulator.

Capabilities

Being specifically designed to cater the tactical and ship maneuvering training, the Fleetwork
is capable of conducting the following training and courses.

 Basic Tactical Communication Operator

 Class 1 Tactical Communication Operator
 Leading Tactical Communication Operator
 Supervisory Tactical Communication Operator
 Tactical Communication Instructor
 Naval Junior Officers Fleetwork Training
 Refresher Course for Communication Operators

Features

Altriz Naval Training Simulator has been meticulously designed to offer the following
features:-

User Friendly - The instinctually illustrated icons and buttons make the Fleetwork Trainer
very user friendly and quick to learn. The information presented on the tool tip and dialog
boxes help the users to operate the Fleetwork Trainer right after a short briefing. Such
features allow the system to be administered and operated by the Instructors and Trainees
alike.

Cost Effective – Being a simulator fully based on components-off-the-shelve (COTS)

hardware, the Fleetwork Trainer guarantees a cost effective investment and lower total cost
of ownership. The system is easy to setup and does not required specialized hardware and
space. It can be set up quickly in a normal classroom or dedicated simulator room.

Agility - The software technology deployed in the development of the Fleetwork Trainer is
based on proven industry standards. Combined with COTS hardware requirements, the
Fleetwork Trainer promises easy integration, customization and upgrading.

Robustness – The Fleetwork Trainer has undergone stringent usability and quality control
process internally, as well as by independent experts from the technology and maritime
industry. Altriz technical team continuously carries out comprehensive testing to ensure the
product maintains it robustness for every release.

Scalability – Being a component of Altriz Naval Training Simulator, the Fleetwork Trainer
inherits the Altriz Naval Training Simulator architecture which has been engineered to be
highly scalability to allow customization in meeting with users’ ever changing training needs
and future upgrading.

Supportability – Being a computer based simulator which adopts an open architecture and
operate under a known Microsoft Windows platform, the Fleetwork Trainer can be easily
supported and maintained by locally and internationally.
Fleetwork Trainer Overview

Instructor Module - The Instructor Module is used to setup, manage and control the entire
Fleetwork training and exercise such as:-

 Setting of Exercise Area which is in the form of Electronic Navigation Chart and 3D
panoramic view

 Load and control own and traffic ships

 Setting of training environment such as day, night, rain, fog, water current and wind

 Prepare and conduct Fleetwork examination

 Evaluate and assessment Trainee achievement

 Record training and exercise for debriefing purposes

 Time tunneling

 Monitor and take over Trainee ship

To achieve training realism, the Instructor can at any time select the following scenarios to
allow the Trainee to practice their tactical communication skills.

 Man Overboard

 Ship Aground

 Fire Onboard

 Ship Flooding

 Anchoring

 Jackstay Transfer

 Fuelling at Sea

 Deck Landing

 Winching

 Beaching

 Sea Mining

 Engine Breakdown

 Rudder Gear Breakdown

 Total Power Failure

 Towing Forward
  Medical Evacuation

 Mooring

 Auto piloting

Trainee Module – The Trainee Module is equipped with Information and Control Panels.
The Control Panel allows the Trainee to operate the Fleetwork in accordance to the training
plans. Amongst the functions of the Control Panel are:-

 Set and change Course

 Set and change Speed

 Select Ship Field of View

 Select Radar Ranges

 Change Guide and OTC

 Select and Hoist Flags

 Set and perform Flashing

 Prepare Electronic Maneuvering Form

 Select and set Navigation Sound

 Select and set Navigation Light

 Prepare and send text messages

Communication Equipment – In order to provide verbal communication training, a radio or

intercom communication based communication set can be deployed.

Instructor and Trainee Consoles – Instructor and Trainee Consoles can be configured
from Windows-based graphic workstations that meet the required specifications. Two units
of display (monitor) per workstation are necessary in order to achieve the desired training
effect.

Overhead Projector – To enable briefing and debriefing be conducted more effectively to a

group of trainees simultaneously, an overhead projector is required. More accurate and
effective debriefing is made possible using the record and playback function available at the
Instructor Module.

Reasons behind Fleetwork Trainer.

There are two reasons behind the selection of this product. Firstly, the appealing needs and
the high marketability. This is due to the fact that this product focusing on the very basic
needs of the naval training. It is used in their tactical training comprised both voice and visual
communication. By focusing on this aspect, it is a sure appealing for the naval department.
On top of that, the price is our second reason as we offered the best price for our product.
Our price is much more reasonable and efficient compared to other foreign product.
Although the price is economical, it still holds up against others as the specification and
standard are on par with the top quality product.

Target market for Fleetwork Trainer.

The target market for the product is Brunei Darussalam. The country has the population of
433,300 people and we are targeting to sell and use it in the Muara Naval Base. The
decision is made due to the fact that Brunei is one of the countries who received training
assistance from our Malaysian Royal Navy. Other than that, Malaysia and Brunei have a
military bilateral agreement which was imposed under the Asian Military Partnership
Program. The other decisive factor on choosing Brunei is because there is no other
competitor which will supply or produce the same product as we have. The price which we
are planning to sell is 654,921.74 Brunei Dollar.

Fleetwork Trainer Promotion Strategies.

Malaysia and Brunei have history in dealing in terms of defense mechanism. Malaysia
provides with various form of military training to enhance their readiness and competency in
dealing with sea threat such as pirates, smugglers and immigrants. Due to this, we want to
use this opportunity and use two strategies to promote our product which is site presentation
and also trade exhibition.