Jacob Dean (30 Oct 20 review

Tasks Done Comment

Research ● Include a wide range of example adverts for Excellent

inspiration
● Look for similarities and differences between
the adverts e.g all place product image small
at bottom right or all use humour, most use
celebrities etc…..are the adverts stereotypical
for the product type?

Detailed advert ● One advert Also excellent

analysis ● Analyse the style & persuasive techniques
● Comment on the deliberate use of colour
● Explain the narrative or theme
● WHat order is the information delivered in?
● Is an image of the product included, where is
it placed?
● Is the price included?
● Celebrity endorsement?
● Branding, logo, slogan or house style?

Comparing ● Magazine advert conventions I have added this

platforms ● Billboard advert conventions section.
● Social media banner conventions
Think about orientation, landscape, portrait, size of
text, amount of copy (text), slogans, image choices
etc. Think about how and when the information is
received. Think in general, not just about your product.

Target ● Age(s) Touched on but

Audience ● Gender you should include
● Social economic background a whole section
● Aspirations

Moodboard ● Images Great - I love that

ideas ● Colours fact that you have
● Typography, text styles & colour drawn some of
these

Brand name & ● Connotations

Slogan ● Aspirations
● Colour
● Font
● Placement & size
● 4 - 6 possible ideas

Logo & text ● Colour

● Placement & size
● How it links to the product
● Market research - ask friend and family which
they prefer & why

Location ● 2-3 different possible locations I think you have

● Which location did you pick and why? covered much of
 ● Access/permission? this but have a
● How busy? look at the bullet
● Natural light at different times of the day points left to see
● Logistics - getting model(s) and equipment what you can add.
there A 2nd possible
location would be
good.

Models, ● Pictures You could add

makeup and ● Description of their ‘look’ and why they might another model so
clothes be a good fit for the product and brand you can explain
● Very brief bio, any modelling experience or your choice, look
confidence in front of a camera at the bullet points
● Make up - ‘look’ and who will do left and see what
● Clothes, type and who will provide you can add
● Casting documents/release forms
● Final choice and why

Props & ● Props and who will provide. Why are they I add notes on
Equipment needed? DSLR camera and
● DSLR/tripod/lights/reflectors/greenscreen etc. tripod (then explain
Include a full list with images why you could’t
use them

Photos & Draft ● Some unedited photos Excellent, I really

edits ● Photos from any second photoshoots like the 2nd & 3rd
● First rough edits to decide on placement of adverts which I
images and text etc have not seen until
● Refined edits as your ideas develop now!
● Final adverts
(MAGAZINE/BILLBOARD/SOCIAL MEDIA
BANNER)

Focus group ● Which adverts do the focus group prefer? Excellent

● Pie chart and/or bar graph to show results
● Quotes from feedback

Evaluation ● Your own final evaluation of WWW and TIF Great - thoughtful
and detailed

Comment

WOW! Jacob this is excellent! You have worked really hard on this and the professional way you have
approached this is really impressive. Just a few bits and bobs to add or finish now.

20.9.20

This is even better than before, one of the best I have seen, very well done. I have changed a few
sections above to green now. The only other things I would do now are to look at the Models &
Equipment sections…. Try to make sections like you have done for Brief 4 Assignment one (I know you
have already taken the photos etc but write these sections as if you are planning and have not taken
the photos yet)
10.10.20 Absolutely fabulous Jacob- I can’t tell you how proud I am of your work! Extremely well done!