Question 1 In the 'Dairy & Milk Processing' business, the demand for 'Tetrapacks' is:

Correct

Markos out of Select one:

05
a. Stimulated demand
t Flag
question b. Jomt demand

c. Fluctuatmg demand

d Derived demand ~

Your answer 1s correct.

The correct answer is: Derived demand

Question 2 'Foundation Goods' are.

Corree1

Marko s 01J1 or
05 Select one·
f Flag a. Goods, that are a pan of the fina l product
question
b. Goods, that lay the foundation for the final product

c. Goods, that are used to make other products ~

d. All of these

Your answer 1s correct.

The correct answer Is: Goods, that are used to make other products

Question 3 'Entering Goods' are:

Correct

Markos out or Select one:

0.5
a. None of these
t Flag
question b. Goods, that have just found new user categories

c. New Goods, in the market

d. Goods, that form a pan of the final product for sale to the end user consumer ~

Your answer 1s correct.

The correct answer Is: Goods, that form a part of the final product for sale to the end user consumer

QuesUon 4 Online Reviews, In B2B Marketmg enable the buyer to:

Correct

Marko Soutof Select one:

0.5
a. Increase the buyer's confidence
f" Flag
question b. Gain product knowledge

• c. All of these ~

d. Gam knowledge about the supplier

Your answer 1s correct.

The correct answer Is: All of these

Question 5 Which are 'Facilitating Goods & Services':

Correct

Mark 0.5 OUt or Select one:

0.5
a. All of these ~
f" Flag
questlon b. Software

C. Uhllhes

d Accounting Services

Your answer 1s correct.

The correct answer Is: All of these
Question 6 The term 'Employee Advocacy' refers to:
Correct

Mark O 5 out of Select one.

05
a. Making employees into Advocat e
f' Flag
question b None of the above

c. Training employees on legal aspects

d Making employees representatives of the brand .,,

Your answer Is correct.

The correct answer Is Making employees representatives of the brand

Quesuon 7 'Stimulating Demand' addresses

Correct

Mark O 5 out of Select one:

0.5
a. The influence on none
f'Flag
question b The influence of the Company

c. The influence of the final Consumer .,,

d. The influence on both

Your answer 1s correct.

The correct answer 1s The influence of the final Consumer

Quesllon 8
The term 'Pick & Shovel' Strategy refers to
Correct

Mark O 5 OU1 of
05

Flag
question Select one
a. Digging Ditches

b Buying Picks & Shovels

c. Making Agricultural Tools

• d Demand in one industry greatly Increases due to a slight increase demand of another Industry
.,,

Your answer 1s correct.

The correct answer Is: Demand in one Industry greatly increases due to a slight increase demand of
another industry

Quesllon 9 The most effective social platform for B2B marketing Is:
Correct
Mark05outof Select one:
05 a. Llnkedln -,,
t Flag
question b. Twitter

c lnstagram

d. Facebook

Your answer is correct.

The correct answer is: Llnkedln

Question 10 "Programmatic Media Buying• 1s a specific method that Is used for

correct
Mark o 5 out of
05 Select one
f'Flag a. All of the above
question
b. A program to obtain proposal and quotes

c. Use of 'Computer Algorithms' to analyze data and automate the purchasing of desired digital
advenls1ng space .,,

d Making a Software to buy media

Your answer is correct.

The correct answer is: Use of 'Computer Algorrthms' to analyze data and automate the purchasing of
desired d1grtal advenising space