Introduction

What is Daimler?
We are one of the greatest makers of premium autos and the world's greatest producer
of business vehicles with a worldwide span. We provide renting, fleet management,
protection (insurance) and creative services.

Objective and Strategy:

As the creator of the vehicles, our goal is to shape future mobility in a protected and
practical way, with the best product, services and technology. We try to accomplish the
main position in the greater way possible. Our objectives are to be the best in creativity
and development, to motivate our clients and to keep on growing beneficially. Along
these lines, we plan to constantly expand our hard work. We plan to accomplish our
objectives by focusing our work on four key zones in the coming years.

4 objectives:

Technology Leadership and innovation:

We set guidelines for innovation and development. We need our products to be

industry pioneers in terms of safety, and green advances. We additionally look to be the
leader in the utilization of advanced technology, both in our items and administrations,
as channels for keeping up contact with our clients.

Delighted customers:

We intend to complete at the highest point of all customer satisfaction rankings and
satisfy clients with our exceptional quality. For that reason, we make interfaces for deals
also, aftersales forms that guarantee we can look after contact with clients at all times.
We additionally offer our clients custom-made transport and fluid services.

Best teams:

We work in groups whose differing qualities as far as sexual orientation, nationality, age
is of important significance. Our workers are glad to work at Daimler, and we are one of
the businesses generally looked for after by occupation candidates. Our main corporate
values – passion, respect, integrity and discipline. Integrity is especially essential to our
organization. It is one of the key rule that remain behind our activities, and it guides our
dealings concerning the organization and its workers, business accomplices and clients.
We are convinced that integrity is the key to our success.

Profitability Growth:
We intend to achieve growth for the several coming years.

Main Competitors:
(BMW, Ford, Fuji Heavy, Honda, Hyundai, Isuzu, Mazda, Nissan, Paccar, Suzuki, Toyota,
Volvo and Volkswagen).

CEO:
Dieter Zetsche (born on May 5, 1953 in Istanbul, Turkey) is a German businessman and
the Chairman of the Board of Directors of Daimler AG and Head of Mercedes-Benz Cars
since 2006 as well as member of the company's Board since 1998.

He became a member of the DaimlerChrysler's Board of Management in 1998 and

served as the President/CEO of Chrysler Group from mid of 2000 to December 31, 2005.

Dieter Zetsche is credited with bringing significant core changes to the Mercedes-Benz
company in an effort to turn around a decade long downward spiral in product quality
and customer satisfaction. He was named in Time Magazine's 2006's list of 100 most
influential people